Beyond India: Henna Hands

Advertising Agency: Network BBDO, Johannesburg, South Africa
Executive Creative Director: Rob McLennan
Creative Director: Graeme Jenner
Art Director: Byron Liatos
Copywriter: Tim Beckerling
Art Director: Sean Harrison
Photographer: David Prior


McDonald’s: Come as you are, Darth Vader, King Kong

“Come as you are”

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Agency Supervisors: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Art Director: Jean-Michel Alirol
Assistant AD: Pierre Boutin
Copywriter: Dominique Marchand
Producer: Murielle Bruneau
Art buying: Stéphanie Giordano
Photographer: Vincent Dixon


HP: Electricity, Phone, Train

“Great ideas start mini. HP mini notebooks.”

Advertising Agency: Publicis, Gurgaon, India
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Raylin Valles, Rajit Gupta
Copywriters: Sudhir Das, Binoy S. Sarkar
Illustrators: Rajit Gupta, Raylin Valles
Published: December 2009


Peugeot BB1: Einstein, Scooter, Smart

Advertising Agency: BETC Euro RSCG, Paris, France
Global Marketing Director: Xavier Peugeot
Global Advertising Director: Olivier Gandolfo
Global Strategy Director: Nathalie Le Maitre
Account Management: Raphael De Andreis, Henri Tripard, Laurent Duvivier, Arnaud Dutant
Creative Directors: Remi Babinet, Anne-cecile Tauleigne
Copywriter: Betc
Art Director: Carole Ser
Print Producer: Agnes Cattelan
Web Supervision: Francois Barral, Samuel Dumas, Perrine Legal
Web Copywriter: Ivan Beczkowski
Web Art Director: Christophe Clapier


Loctite Super Attack: Ring

“February 14. Valentine’s Day. Glue time is forever”

Advertising Agency: DDB, Lisboa, Portugal
Creative Director: Alexandra Duarte
Art Director: Nuno Gonçalves
Copywriter: Nelson Quadros
Photographer: Pedro Nóbrega / SniperShot
Retouch: SniperShot


Aides: Flag

This visual represents the continued fight against AIDS by raising money through the Great Fashion Sale.

“The great fashion sale. The fight goes on against Aids.”

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Julie Troja
Copywriter: Laurence Badate
Agency Supervisors: Héloïse Hooton, Sylvain Marchand, Eugénie Lefebvre, Maria Galleriu
Art buying: Isabelle Mocq
Photographers: Suzie Q + Léo Siboni
Producer: Annick Audoux
Studio: Daguerre – Bénédikte, Audrey et Adeline
?Retouching: Picto


BMW Aftersales: Spanner

“Exceptional service keeps BMWs performing like BMWs. And that includes using original BMW parts. To find out how we can help you keep your BMW customers satisfied, visit partnersinquality@bwwgroup.ca.”

This ad ran in business-to-business magazines targeting independent garages and their mechanics.

Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Creative Director: Andy Manson
Head of Art: Andy Mckay
Copywriter: Shelly Dwyer
Production Managers: Georgette Iordanous, Cecily Lo, Chris Yang
Photographer: Shanghoon
Account Director: Martha Danobeitia


Batelco: English, Arabic, Hindi

“Let it all out. Talk for free on friday.”

Advertising Agency: FP7, Bahrain
Creative Director: Fadi Yaish
Art Director: Supparat Thepparat
Copywriter: Kongpope Siriwattanagarn
Photographer: Apirat Buamong
3D: Ekachai Taechapapasrat
Account manager: Mohammed Sabra


Boot Dermocare: Knees

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Santi Suwanvalaikorn
Art Director: Naree Leungvititgoon
Copywriter: Santi Suwanvalaikorn


Seat: The road

“Avoid surprises. AFS Side Lighting System. On Seat Ibiza.”

Advertising Agency : Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Jérome Gonfond
Copywriter: Benjamin Dessagne
Photographer: Ilario&Magali
Retoucher: La souris sur le gâteau
Art Buyer: Elena Mazzenti-Houel


Big Babol: Stretched Gum

Advertising Agency: McCann Worldgroup, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director / Copywriter: Mayuresh Natalkar
Photographer: Studiorom
Account manager: Debarati Paul


XPC Sandisk: Ship, Man, Goat, Fish

“Micro 16 GB USB Flash Drive. Sandisk”

Advertising Agency: Nolin BBDO, Montreal, Canada
Creative Director: Cher Campbell
Art Director: Jeffrey Limon
Illustrator: Jeffrey Limon


Land Rover: Savannah, Desert, Snow

Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative DirectorLiam Wielopolski
Art Director: Mbuso Ndlovu
Copywriter: Sebastian Schneider


On The Job Hand Lotion: Concrete, Metal, Wood

“Repairs hands that work for a living. On The Job.”

Advertising Agency: Dentsu, New York, USA
Creative Directors: Paul Laffy, Bruno Corbo, Aaron Frisch, Arun Nemali
Art Director: Aaron Frisch
Copywriter: Arun Nemali
Illustrator: Kilato
Photographer: Vincent Dixon
Published: January 2009


Nike 10K: Street

Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban Barreiro
Art Directors: Joaquín Rodríguez Frau, Carolina Fagget, Diego Bensenzoni
Copywriters: Germán Lagamma, Roberto Genta.
Illustrator: Ricardo Salamanca
Published: November 2009


Feltrinelli Publisher: Leash

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Enzo Monzino
Published: October 2009


Feltrinelli: Blah Blah

Ad for a book written by Daniele Luttazzi, one of the most “antiberlusconian” and controversial comedian in Italy.

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Enzo Monzino
Published: December 2009


Audi First Choice: Labyrinth

“Now it’s easier to get in. Audi First Choice used cars.”

Advertising Agency: DDB, Milan, Italy
Executive Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Mozart
Published: February 2010


MTV: Happy End, Lie, Tongue

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Armin Jochum, Götz Ulmer
Art Directors: Damjan Pita, Andre Price, Johannes Riffelmacher
Copywriter: Henning Robert
Designers: Johannes Riffelmacher, Andre Price
Illustrator: Andriy Vynogradov
Typographers: Johannes Riffelmacher, Andre Price


Reebok: Retone

“Reetone. Easytone shoes help tone your butt and legs with every step. Available soon: runtone for running and traintone for working out. Easytone. Runtone. Traintone. Reebok. Your move.”

Advertising Agency: DDB, Berlin, Germany
Head of Art Buying: Kim Bianchi
Account Director: Stephen Kimpel
Design Director: Stephanie Barth
Production: Lunik GmbH – Arne Weingart
Stylist: Sara Dunn
Retouching: Adrien Benard, Paris