Alka Seltzer: Evil Chicken, Evil Bacon, Evil Sausage

“Beware of the evil food. Alka Seltzer.”

Advertising Agency: Almap BBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Art Directors: Denis Peralta, Guilherme Sakosigue
Copywriter: Andre Kassu
Illustrator: Marco Furtado


Goodyear Truck: BigTruck

“Goodyear Truck. All our support to your business.”

Advertising Agency: Leagas Delaney, Milan, Italy
Creative Directors: Stafano Campora, Stefano Rosselli
Art Director: Selmi Bali Barissever
Copywriter: Valeria Villari
Photographer: Artout
Published: April 2010


Betclic Poker: Three of a kind vs Pair of Kings

“Three of a kind vs Pair of Kings.”

Advertising Agency: La chose, France
Creative Director: Pascal Grégoire
Art Director: Mathieu Dubray
Copywriter / Designer: Tanguy Gallis
Agency Account Executives: Alain Roussel Bérengère Mangin
Project Manager: Gareth Thomas
Photographer: Jean Yves Lemoigne
Published: March 2010


Amnesty International: Domestic violence, Expulsion, Police

Advertising Agency: TBWA\Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bereche


Fowin: Eggplant, Cucumber, Banana

“Get her back. Fowin. Sexual efficiency ring.”

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director: Thidarat Nitikijphaiboon
Art Director: Wutthinun Jundafai
Copywriter: Thidarat Nitikijphaiboon
Published: February 2010


AIA: Luna Park

AIA, Agricola Italiana Alimentare, is one of the prime italian farm in the meat industry.

“Add fun to your meal. AIA”

Advertising Agency: DDB, Milan, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Copywriter: Riccardo Ciunci
Art Director: Mattia Montanari
Post production: Roque


Land Rover Defender: Rhino

Advertising Agency: Y&R, Rome, Italy
Creative Director:Vicky Gitto
Art Director:Fabio Dimalio
Copywriter: Saverio Lotierzo
Photographer: FM Photographers
GroupClientDirector: Marco Ruggeri
Account Manager: Roberta Lancieri


Mars Petfood Frolic: Pool, Hotel, Limo

“She’s only with him for his biscuits.”

Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Lucie Vallotton
Copywriter: Julien Perrard
Photographer: Clive Stewart
Art buyer : Sylvie Etchemaite
Post-Production : Clive Stewart/Picto
Published: March 2010


Nissan Qashqai: Window, Clothes

“Qashqai. Urbanproof.”

In the cities that seem more crowded and tougher than ever, each day is a battle for a parking spot or a minute less in your delay. Nissan Qashqai is the perfect car to confront the urban jungle – as the true crossover, it perfectly combines the capabilities of an off-road, 4×4 car, with the intuitive but long crafted city skills offered by a compact car. We valued the concept – “urban adventure” – through a series of layouts that pays a compliment to our target’s intelligence: only one detail reveals that it’s actually an urban landscape (a lighted window or washed clothes for air dry).

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Digital Artist: Cristian Costea
Published: March, 2010


Evian: We’re all babies inside

Evian continues the baby mania in this new print campaign from BETC Euro RSCG in Paris. Shot by fashion photographer Nathaniel Goldberg, the ads features ‘real people’ rather than models, and contain the new Evian strapline: Live Young.

Advertising Agency: BETC Euro RSCG, Paris, France
Global Creative Director: Rémi Babinet
Art Director: Agnès Cavard
Copywriter: Valérie Chidlovsky
Photographer: Nathaniel Goldberg


Adorama: Riot, Fire, Streaker

“Life doesn’t stop for pictures.”

Advertising Agency: DDB, New York, USA
Creative Director: Eric Silver
Art Director: Chuck Tso
Copywriter: Scott Cooney
Photographer: Craig Cameron Olsen
Imaging: John Cason, Aaron Needham
Published: February 2010


Burger King: Chucky, Freddy, Jason, Scream

“Open late. Now open until 4AM every night. Burger King. Have it your way.”

Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Director: Thomas Derouault
Copywriter: Kris Richardson
Photographer: Ben Dauchez


DFM Vans: Whale, Elephant

“And there is still room.”

Advertising Agency: Euro RSCG, Bogotá, Colombia
General Creative Director: Jimmy Vargas
Cretive Director: Bryan Moreno
Art Director: Gustavo Mantilla
Copywriter: Bryan Moreno
Illustrator: Mauricio Rodríguez


CNAC (National Anti-Counterfeit Committee): Watch, Shoes, Perfume

“Conterfeiting finances organized crime. It’s in the terrorists’ utmost interest for you to buy counterfeit products.”

Advertising agency: DAFTFCB, Paris, France
Creative Director: Xavier Beauregard
Art Director: Sebastien Zanini
Copywriter: Pierre-Marie Faussurier
Photographer: Oliver Rheindorf
Published: December 2009


Rhythm House: 50Cent Voodoo, Kiss Voodoo, LadyGaga Voodoo

Campaign strives to inform people that online piracy has grave repercussions on the very artists they love. Actual dolls were created and then shot. The voodoo pins in the shape of download cursors were actually poked onto the posters.

Advertising Agency: Publicis, India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumar
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Additional credits: Madhukar Bonkar, Danica D’souza (Doll Artists)
Published: October, 2009


Nissan Xtrail: Confused, Lost, Baffled, Perplexed

Road/Street signs in Egypt are unfortunately very misleading. A new car with built-in GPS will definitely come in handy.

The Arabic sign reads: Abdallah Fekry Street
The English sign reads: Abd El Salam Zaki Street

Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta (Oranjee)
Art Directors: Sameh George, Youssef Gadallah
Copywriters: Sameh George, Youssef Gadallah
Photographer: Hussien Shaban


Beit Lohamei Haghetaot: Books

“The number of holocaust deniers is growing. Don’t let them rewrite our story. Beit Lohamei Haghetaot Holocaust and Jewish Resistance Heritage Museum.”

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Ben Sever
Art Director / Copywriter: Carmit Ken-Dror
Account Supervisor: Shlomit Kugler
Published: February 2010


Moulinex: Blender

Advertising agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Ben Sever
Art Director: Eran Nir
Copywriter: Tomer Gidron
Account Director: Yael Ron
Account Supervisor: Shlomit Kugler
Account Executive: Adi Hefetz
Planning Director: Daniel Weismann
Planner: Asaf Amir


Henkel: Bread man, Farm girl

Advertising Agency: TBWA, Cairo, Egypt
Chief Creative Officer: Arindam Sengupta (Oranjee)
Art Director: Sameh George / Youssef Gadallah / Montasser Khalil
Copywriter: Sameh George / Youssef Gadallah
Photographer: www.gearbox-Studios.com
Producer: Mohamed Mamdouh
Assistant Producer: Amir Said


Florida Center Book Film Festival: Gorilla

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director / Copywriter: Pancho González
Creative Director / Art Director / Copywriter: César Ojeda
Retoucher: Gorila Estudio
Photographer: Pato Pescetto
Account Manager: Javier Braithwyte