Munch Kronut: Mount de Rushmore, Statue de la Liberté

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Munch

Advertising Agency:MEMAC Ogilvy, Jeddah, Saudi Arabia
Creative Director:Attila Nyeki
Art Director:Georges Sarhan

Unimed Curitiba Health Insurance: The perfume you smell is the cigarette you smoke.

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Unimed Curitiba

Advertising Agency:Bronx Propaganda, Curitiba, Brazil
Creative Director:Alexandre Silveira
Creative Supervisor:Marianna Slompo
Art Director:Preto Murara
Copywriter:Zé Luís Schmitz
Illustrator:Leonardo Soares

Okaz Organization for Press & Publication: Wedding, Game, Son, Celebrate

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Okaz

Buckle Up. Live.

Unconnected, the first part read a sad message, yet when connected to the second part through the seatbelt, the complete sentence would reveal a happier, life-celebrating meaning. This clearly depicts that the use of seatbelt is an easy & effective way to preserve and cherish one’s life.

Advertising Agency:Impact/Bbdo, Jeddah, Saudi Arabia
Creative Director:Mohamad Sarhi
Associate Creative Director:Shafiq Alam
Senior Art Director:Mahmoud Khawaja
Copywriters:Amar Hasan, Lynn Ramadan
3d Artist:Junaid Khan
Graphic Designers:Sajid Ali, Ferdie Magsino

Divyayog: Ancient Yogis

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Divyayog

Learn ancient authentic yoga.

Advertising Agency:Seagull Advertising, Pune, India
Creative Directors:Debashish Sinha, Sanju Ayyar
Art Director:Debashish Sinha
Copywriter:Sanju Ayyar
Illustrator:Satish Ghatpande

Beeline Kazakhstan: Skype, Social, WhatsApp

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Beeline

Advertising Agency:RED, Almaty, Kazakhstan
Creative Director:Kachanovsky Stanislav
Art Directors:Peter Storozhenko, Doniyor Mamanov
Copywriter:Saltanat Tulendinova
Illustrator:Doniyor Mamanov

Reichl und Partner Werbeagentur: Read, Look, Notice

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Reichl und Partner Werbeagentur

Advertising Agency:Reichl und Partner Werbeagentur, Vienna, Austria
Creative Director:Rainer Reichl
Art Director:Rudi Ornetsmüller
Copywriters:Patrick Haas, Jenny Lang
Illustrator:Rudi Ornetsmüller

Procorrer: The running frees you

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Procorrer

Advertising Agency:Blu, Curitiba, Brazil
Creative Director:Miriam Zanini
Art Director:Rafael Gos
Copywriter:Jean Suzuki
Illustrators:Rafael Gos, Fabio Hentz, Imagi

Hiltl Vegetarian Restaurant: Sausage, Cordon Bleu, Hamburger, Sausage

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Hiltl Vegetarian Restaurant

This campaign references the famous painting “The Treachery of Images” by René Magritte, showing a pipe captioned “Ceci n’est pas une pipe,” designed to illustrate the fact that a representation of an object is never actually the object itself.

Advertising Agency:Ruf Lanz, Zurich, Switzerland
Creative Director:Danielle Lanz, Markus Ruf
Art Director:Isabelle Hauser
Copywriter:Markus Ruf
Illustrator:Ernst Feurer

Unimed Curitiba Corporate Health Insurance: Keep your company’s stars

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Unimed Curitiba

Advertising Agency:Bronx, Curitiba, Brazil
Creative Director:Alexandre Silveira
Creative Supervisor:Marianna Slompo
Art Director:Preto Murara
Copywriter:Zé Luís Schmitz
Photographer:Nuno Papp
Image Bureau:Magma Image Studio

Vitarella: Playing, Working, Studying

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Vitarella

Advertising Agency:Ampla, Recife, Brazil
Creative Directors:Manuel Cavalcanti, Rafael Nântua, Maurício Nunes, Ricardo “Kadito” Rodrigues
Art Directors:Dado Pontual, Arthur Borges
Copywriter:Diego Miranda
Photographer:Chico Barros
Image Retouching:Daniel Xavier
Production:Rilvandi Costa, Germana Casal, Rita de Kássia
Rtvc:Larissa Bione, Mariana Bandeira
Account Executives:Aguinaldo Viriato, Juliana Queiroz, Rubens Prudente
Strategy & Planning:Fernando Lima, Paula Lins
Media Planning:Nilson Samico, Nice Gomes, Priscilla Leite
Desktop Publishing:Gean Swamy

McDonald’s: Breakfast

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McDonald’s

Advertising Agency:Ddb Helsinki, Finland
Creative Director:Vesa Tujunen
Senior Art Director:Jukka Mannio
Graphic Designer:Antti Salminen
Account Director:Jarno Lindblom
Photographer:Anton Sucksdorff
Producer:Kirsi Parni

Oxfam: Imprisoned

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Oxfam

Imprisoned by the truth. Only the truth will set them free. Report gender abuse now.

Advertising Agency:Hatari, Nairobi, Kenya
Creative Director:Bobbi Gassy
Copywriter:Bobbi Gassy
Art Director:Dennis Bwire
Photographer:Osborne Macharia

Lacoste: Life is a beautiful sport

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Lacoste

Advertising Agency:BETC, Paris, France
Management:Bertille Toledano, Brune Failliot, Matthieu Kuster
Executive Creative Director:Remi Babinet
Creative Director:Antoine Choque
Art Directors:Damien Bellon, Gabrielle Attia
Copywriters:Gabrielle Attia, Damien Bellon
Strategic Planning:Clement Boisseau
Traffic:Michele Bertona
TC Producer:David Green
Production Company:Wanda
Producers:Patrick Barbier, Romain Cavagnac
Sound:Schmooze
Director:Seb Edwards
Vfx:Mpc
Music:Discolsure – “You & Me” ft Eliza Doolittle – Flume Remix, Universal Music Publishing

Garnier: Hide yesterday

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Garnier

Advertising Agency:Publicis, Zurich, Switzerland
Chief Creative Officer:Thomas Wildberger
Creative Director:Grischa Rubinick
Art Directors:Nicolas Vontobel, Bruce Roberts
Copywriter:Jan Krohn
Photographer:Vincent Dixon
Agency Producers:Cem Van Der Schaar, Benjamin Kaegi
Production:Czar Film
Retouching:Kilato
Postproduction:Kilato

Tide: Leopard, Zebra, Dog

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Tide

Creative Director:Tanja Siersbøl

Theather Mother of God: Donations

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Theather Mother of God

Advertising Agency:Egg Comunicação, Londrina, Brazil
Creative Director:Jordan Cazetta
Art Director:Duh Zacchi
Copywriter:Mauro Sérgio
Photographer:Shutterstock

Keira Watering Cans: Carnivourus Plant, Mobile App, Thumb

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Keira

Our longer spout is especially useful for carnivorous plants.

We do have a mobile app. After you water the first plant, move to the second one.

You don’t need a green thumb. Just an opposable one.

Advertising Agency:McCann Worldgroup, Birmingham, USA
Executive Creative Director:Robin Chrumka, Mike Stocker
Art Director:Edward Parks, David Brajdic
Copywriters:Edward Parks, David Brajdic
Illustrator:Kristin Blumreich
Photographer:Nathan Garcia

Keira Watering Cans: Flower, Ladybug, Recycle

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Keira

Advertising Agency:McCann Worldgroup, Birmingham, USA
Executive Creative Director:Robin Chrumka, Mike Stocker
Art Director:Edward Parks, David Brajdic
Copywriters:Edward Parks, David Brajdic
Illustrator:Kristin Blumreich
Photographer:Nathan Garcia

Audi Collection: Miniatures

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Audi

Legends 18:1. Audi miniatures.

Advertising Agency:Philipp Und Keuntje, Hamburg, Germany
Creative Directors:Sönke Schmidt, Philip Wienberg
Art Director:Vera Jordan
Copywriter:Lukas Bausch
Photographer:Herrn Hülser

Interactive Museum Ad That Can Be Scratched

Le Museum of Contemporary Art à Chicago a eu une bonne idée de publicité pour sa dernière exposition « The Way of the Shovel: Art as Archaeology » : ils ont créé un panneau d’arrêt de bus sur lequel les passants peuvent gratter l’affiche pour en révéler une autre. Ils deviennent eux-mêmes des sortes d’archéologues.


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