Feb
09
Hiltl Vegetarian Restaurant: Sausage, Cordon Bleu, Hamburger, Sausage
Posted in: UncategorizedPrint
Hiltl Vegetarian Restaurant
This campaign references the famous painting “The Treachery of Images” by René Magritte, showing a pipe captioned “Ceci n’est pas une pipe,” designed to illustrate the fact that a representation of an object is never actually the object itself.
Advertising Agency:Ruf Lanz, Zurich, Switzerland
Creative Director:Danielle Lanz, Markus Ruf
Art Director:Isabelle Hauser
Copywriter:Markus Ruf
Illustrator:Ernst Feurer
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