“They can even try, but it will be hard to call your attention. New Itatiaia Kitchen. You will only have eyes for it.”
Advertising Agency: Jbis Propaganda, Belo Horizonte, Brazil
Creative Director: Fred Bandeira
Creative Supervision: Gustavo Passos
Art Director: Marcio Barbalho
Copywriter: Alex Silva, Mateus Martins
Illustrator: Clermont Cintra
Photographer: Stock imagens
The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.
We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Junior Art Director: Mahdy Elhosseny
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Farah Nheme, Dr. Raymond Hamden
“This Valentine’s Day in 13th Street: Love that kills.
This February we offer a series of films that take the “till death do us part” to another level.”
Advertising Agency: Sra. Rushmore, Madrid, Spain
Creative Directors: David Titos, Pablo G. Cattáneo
Art Director: Pablo G. Cattáneo
Copywriter: David Titos
Photographer: Ángel Álvarez
Advertising Agency: Eight, Malmö, Sweden
Art Director: Björn Lindén
Copywriter: Klas Tjebbes
Photographer / Retoucher: Bsmart
Advertising Agency: Rasas UAE Executive Creative Director: Rani El Khatib Creative Director: S.M. Ziyad Art Directors: S.M. Ziyad, Jade David Copywriters: Kitch Velasco, Abdulrahman Khalil Account Director: Shereen Fotouh Typographer: Shajeel Rehman Account manager: Karim Ghoneim Via [AdBlogArabia]
Advertising Agency: Livingroom UAE Creative Director: Mansoor Bhatti Senior Copywriter: Umer Razzak Senior Art Director: Nisreen Shahin Illustrator: Jana Jelovac Via [AdsOfTheWorld]
“Tame your fear.”
Advertising Agency: BEI Confluence Communications, New Delhi, India
National Creative Director: Anwar Abbas
Art Director / Illustrator: Dheeraj Singh
Copywriter: Ranit Mukherjee
Advertising Agency: Miami AD School, New York, USA
Teacher: Nate Virning
Art Directors: Alice Chiapperini, Ricardo Aranibar
Copywriter: Matteo Capaldi
Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Tony Y. Hong
Art Director: Choedchit Koedkietpong
Copywriter: Peter Oh
Retoucher: Phurin Phongchokdeelert
“Time to get a place to your own.”
Advertising Agency: Y&R, Philippines
Executive Creative Director: Badong Abesamis
Creative Director: Herbert Hernandez
Art Director: Herbert Hernandez
Copywriter: Badong Abesamis
Retoucher: Ringo Francia
Illustrator: Pilipino Reyes
Advertising Agency: Dentsu-Smart, Moscow, Russia
Creative Director: Mikhail Kovalev
Group Head: Dmitry Bereginsky
Art Director / Illustrator: Anastasiya Minailova
Copywriter: Katerina Kovaleva
Advertising Agency: Target Marketing, Canada
Creative Director: Tom Murphy
Associate Creative Directors: Jenny Smith, Jeff McLean
Art Director: Dax Fullbrook
Copywriter: Sarah Park
Junior Copywriters: Graham North, Antonina Gousseva
Agency Producer: Cindy Wadden
Photographer: Dejan Vuchichevic
Advertising Agency: Bold Creative Boutique, Riyadh, Saudi Arabia
Creative Director / Copywriter: Mohamad Baalbaki
Art Director: Sayed Alam
Illustrator: Abeer Rabaa
Additional credits: Abeer Alessa
Advertising Agency: Kolle Rebbe, Hamburg, Germany
Creative Director: Ales Polcar
Art Directors: Sandra Gelewski, Bogdan Nestor
Copywriter: Dan Bondrea
Illustrator: Bogdan Nestor
Advertising Agency: BasevichCrea, Argentina
Creative Director: Javier Basevich
Art Director: Romina Parra
Designer: Yamila Bacman
Copywriter: Javier Basevich
Production: Erika Scheinkman, Maia Tarcic
Photographer: Hernan Churba
Assistant Photographer: Axel Delbene, Andrea Fischer
Make Up: Flavia Carbonetti
Advertising Agency: Glow, Berlin, Germany
Creative Director / Copywriter: Johannes Krempl
Graphic Designer: Samuel Gehmann
Photographer: Nils Rodekamp
Advertising School: Miami Ad School, Miami, USA
Instructor: Monika Pobog
Art Directors: Dhiya Choudary, Arvindh Lochan
Copywriter: Alex Schwartz
“Filth has nowhere to hide.”
Advertising Agency: Hakuhodo, Thailand
Regional Creative Director: Bee Lee
Copywriter: Irvine Prisilia
Regional Executive Creative Director: Woon Hoh
Senior Art Director: Apiwat Pattalarungkhan, Nicholas Kosasih
Photographer: Anuchai Secharunputong
Account: Peeradon Gabriel, Somporn Mauthorn
“Music is what matters.”
Advertising Agency: Filadélfia, Brazil
Creative Director: Dan Zechinelli
Copywriter: Déborah Vasques
Art Director: Márcio Doti
Head of Art: Márcio Doti
Advertising Agency: Filadélfia, Brazil
Creative Director: Dan Zechinelli
Copywriter: Flávio Chubes
Art Director: Márcio Doti
Head of Art: Márcio Doti
Illustrator: Sérgio Paulo
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
