Cadbury Thins: Lycra

Cadbury Thins: Lycra

Invented 1959. Because one size will never fit all.
Cadbury Thins. Invented 2005. Because every woman deserves 100% Cadbury chocolate with only 100 calories.
Now that’s clever.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Andy Manson
Art Director: Erin Wendel
Copywriter: Lauren McCrindle
Illustrator: Ray Fenwick
Published: January 2008

Cadbury Thins: Sports bra

Cadbury Thins: Sports bra

Invented 1977. Because the girls should always run in the same direction as you.
Cadbury Thins. Invented 2005. Because every woman deserves 100% Cadbury chocolate with only 100 calories.
Now that’s clever.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Andy Manson
Art Director: Erin Wendel
Copywriter: Lauren McCrindle
Illustrator: Ray Fenwick
Published: January 2008

Orea Malia: Blonde

Orea Malia: Blonde

Hair stylists in Milan.

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Alessandro Padalino
Photographer: Davide Bodini
Published: February 2008

Orea Malia: Black

Orea Malia: Black

Hair stylists in Milan.

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Alessandro Padalino
Photographer: Davide Bodini
Published: February 2008

Orea Malia: Red

Orea Malia: Red

Hair stylists in Milan.

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Alessandro Padalino
Photographer: Davide Bodini
Published: February 2008

Hyundai: Bedroom

Hyundai: Bedroom

Wherever there is sport.

Advertising Agency: Duval Guillaume, Brussels, Belgium
Creative Directors: Katrien Bottez, Peter Ampe
Copywriter: Wilfrid Morin
Art Director / Photographer: Fred Van Hoof
Media planner: Davy Caluwaerts
Typographer: Cécile Van Caillie
Art Buyer / Print Producer: Elly Laureys
Account Team: Johan Parmentier, Filip Van der Haegen
Retouching: Fred Dupont

Hyundai: Waste basket

Hyundai: Waste basket

Wherever there is sport.

Advertising Agency: Duval Guillaume, Brussels, Belgium
Creative Directors: Katrien Bottez, Peter Ampe
Copywriter: Wilfrid Morin
Art Director / Photographer: Fred Van Hoof
Media planner: Davy Caluwaerts
Typographer: Cécile Van Caillie
Art Buyer / Print Producer: Elly Laureys
Account Team: Johan Parmentier, Filip Van der Haegen
Retouching: Fred Dupont

Top Interior: Train

Top Interior: Train

Advertising Agency: Duval Guillaume, Brussels, Belgium
Copywriter: Tom Berth
Art Director: Geert De Rocker
Typographer: Cécile Van Caillie
Art Buyer: Elly Laureys
Print Producer: Elly Laureys
Account Team: Saartje Goris, Johan Parmentier
Photographer: Kris Van Beek
Retouching: Fred Dupont
Published: December 2007

Top Interior: Bus

Top Interior: Bus

Advertising Agency: Duval Guillaume, Brussels, Belgium
Copywriter: Tom Berth
Art Director: Geert De Rocker
Typographer: Cécile Van Caillie
Art Buyer: Elly Laureys
Print Producer: Elly Laureys
Account Team: Saartje Goris, Johan Parmentier
Photographer: Kris Van Beek
Retouching: Fred Dupont
Published: December 2007

Hyundai: Flies

Hyundai: Flies

Advertising Agency: Duval Guillaume, Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Directors: Eva De Jonckheere, Seb De Roover
Copywriter: Catheline Leroys
Retouching: Fred Dupont
3D: Creacon
Media Planner: Davy Caluwaerts
Account Manager: Filip Van der Haegen
Account Director: Johan Parmentier
Published: January 2008

Meltin’ Pot: I Have a Dream, 4

Meltin' Pot: I Have a Dream, 4

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Art Directors: Luca Cortesini, Laura Sironi
Copywriters: Dario Digeronimo, Maria Meioli
Photographer: Riccardo Bagnoli
Published: January 2008

Meltin’ Pot: I Have a Dream, 3

Meltin' Pot: I Have a Dream, 3

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Art Directors: Luca Cortesini, Laura Sironi
Copywriters: Dario Digeronimo, Maria Meioli
Photographer: Riccardo Bagnoli
Published: January 2008

Meltin’ Pot: I Have a Dream, 2

Meltin' Pot: I Have a Dream, 2

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Art Directors: Luca Cortesini, Laura Sironi
Copywriters: Dario Digeronimo, Maria Meioli
Photographer: Riccardo Bagnoli
Published: January 2008

Meltin’ Pot: I Have a Dream, 1

Meltin' Pot: I Have a Dream, 1

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Art Directors: Luca Cortesini, Laura Sironi
Copywriters: Dario Digeronimo, Maria Meioli
Photographer: Riccardo Bagnoli
Published: January 2008

Pigeon Fabric Softener: Mechanic

Pigeon Fabric Softener: Mechanic

Advertising Agency: Hancomm, Seoul, Korea
Chief Creative Director: Woong Yang
Art Directors: Jaehyuk Jang, Yeonjoo Lee
Copywriter: Soukjin Choi
Photographer: Honik Lee

Pigeon Fabric Softener: Samurai

Pigeon Fabric Softener: Samurai

Advertising Agency: Hancomm, Seoul, Korea
Chief Creative Director: Woong Yang
Art Directors: Jaehyuk Jang, Yeonjoo Lee
Copywriter: Soukjin Choi
Photographer: Honik Lee

Workplace Safety Insurance Board: Sign

Workplace Safety Insurance Board: Sign

Ignoring safety procedures can kill.
prevent-it.ca

Advertising Agency: DRAFTFCB, Toronto, Canada
Creative Directors: Robin Heisey, Joe Piccolo, Chris Taciuk
Art Director: Graham Tingle
Copywriter: Jef Petrossi
Photographer: Vincent Dixon
Published: November 2007

Workplace Safety Insurance Board: Manual

Workplace Safety Insurance Board: Manual

Lack of training can kill.
prevent-it.ca

Advertising Agency: DRAFTFCB, Toronto, Canada
Creative Directors: Robin Heisey, Joe Piccolo, Chris Taciuk
Art Director: Graham Tingle
Copywriter: Jef Petrossi
Photographer: Vincent Dixon
Published: November 2007

Workplace Safety Insurance Board: Earbuds

Workplace Safety Insurance Board: Earbuds

Distractions can kill.
prevent-it.ca

Advertising Agency: DRAFTFCB, Toronto, Canada
Creative Directors: Robin Heisey, Joe Piccolo, Chris Taciuk
Art Director: Graham Tingle
Copywriter: Jef Petrossi
Photographer: Vincent Dixon
Published: November 2007

Bayer Aspirin: Nails

Bayer Aspirin: Nails

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya, Ralf Zillingen, Marie-Theres Schwingeler
Art Director: Christian Steuler
Copywriter: Kenny Blumenschein
Illustrator: Christian Steuler
Photographer: Michael Dunloop