Naldecon Dor: Ouch

Naldecon Dor: Ouch

Naldecon Dor. Nano pain.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Juliana Utsch
Copywriter: David Romanetto
Illustrator: Fábio Vido
Published: February 2008

Naldecon Dor: Yikes

Naldecon Dor: Yikes

Naldecon Dor. Nano pain.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Juliana Utsch
Copywriter: David Romanetto
Illustrator: Fábio Vido
Published: February 2008

Naldecon Dor: Aww

Naldecon Dor: Aww

Naldecon Dor. Nano pain.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Juliana Utsch
Copywriter: David Romanetto
Illustrator: Fábio Vido
Published: February 2008

Mebucaïne: Pizza

Mebucaïne: Pizza

When swallowing hurts.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye

Mebucaïne: Sushi

Mebucaïne: Sushi

When swallowing hurts.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye

Mebucaïne: Cake

Mebucaïne: Cake

When swallowing hurts.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye

Mebucaïne: Pineapple

Mebucaïne: Pineapple

When swallowing hurts.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye

Surfrider Foundation: Vietnam

Surfrider Foundation: Vietnam

Advertising Agency: Young & Rubicam Paris, France
Creative Director: “Les Six”
Art Director: Sébastien Guinet
Assistant Art Director: Gilles Rivollier
Copywriter: Josselin Pacreau
Photographer: Marc Gouby
Retoucher: Christophe Huet, Asile
Published: March 2008

Surfrider Foundation: Iwo Jima

Surfrider Foundation: Iwo Jima

Advertising Agency: Young & Rubicam Paris, France
Creative Director: “Les Six”
Art Director: Sébastien Guinet
Assistant Art Director: Gilles Rivollier
Copywriter: Josselin Pacreau
Photographer: Marc Gouby
Retoucher: Christophe Huet, Asile
Published: March 2008

Surfrider Foundation: D-Day

Surfrider Foundation: D-Day

Advertising Agency: Young & Rubicam Paris, France
Creative Director: “Les Six”
Art Director: Sébastien Guinet
Assistant Art Director: Gilles Rivollier
Copywriter: Josselin Pacreau
Photographer: Marc Gouby
Retoucher: Christophe Huet, Asile
Published: March 2008

Inner Circle Rum: Wrestler

Inner Circle Rum: Wrestler

Advertising agency: Host/Happy Soldiers, Sydney, Australia

Inner Circle Rum: Gorilla

Inner Circle Rum: Gorilla

Advertising agency: Host/Happy Soldiers, Sydney, Australia

Inner Circle Rum: Dog

Inner Circle Rum: Dog

Advertising agency: Host/Happy Soldiers, Sydney, Australia

Flatazor Prestige Senior: Frisbee

Flatazor Prestige Senior: Frisbee

For your old buddy.

Advertising Agency: TBWA-MAP, Paris, France
Creative Directors: Sebastien Vacherot, Manoelle van der Vaeren
Art Director: Stephane Lecoq
Copywriter: Alban Penicaut
Photographer: Edouard Boutinaud

WWF: James

WWF: James

James Woodburn saves the planet, by watering after 6pm.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

WWF: Iris

WWF: Iris

Iris Jenkins saves the planet, by switching off lights.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

WWF: Jeremy

WWF: Jeremy

Jeremy Fortuin saves the planet, by turning his TV off standby.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

WWF: Lungisa

WWF: Lungisa

Lungisa Madike saves the planet, by showering, not bathing.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

WWF: Candice

WWF: Candice

Candice Serfontein saves the planet, by shopping with reusable bags.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

Cabot wood stain: Bowling ball

Cabot wood stain: Bowling ball

Make wood tough.

Advertising Agency: Euro RSCG Chicago, USA
Creative Directors: Steffan Postaer, Blake Ebel
Art Director: Simon Kao
Copywriter: Tim White
Illustrator / Photographer: Giannini
Published: May 2008