Fiat 500: Liberation


Advertising Agency: GlobalHue, Detroit, USA
Group Account Director: Carlos Munoz
Executive Creative Director: Vida Cornelious
VP/Executive Producer: Cathy Antoniello
Account Executive: Andres P. Calvachi
Production Company: BRW USA
Director: Mark Palansky
Executive Producer: Gianfillippo Pedrotti
Producer: Ari Weiner
Editorial: STS-Griot Editorial

Hip Hop: Velvet Touch


Advertising Agency: Bcube, Milan, Italy
Executive Creative Director: Simone Ferrari
Associate Creative Director: Sergio Spaccavento
Art Director: Andrea Marzagalli
Copywriter: Andrea Bomentre
Account director: Paola Borroni
Art Buyer: Monica Moro
Photographer: Carioca
Illustrator: Carioca

Piaggio MP3: Sliding


“You’re safe as long as you’re on it.”

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Moti Rubinstein
Copywriter: Matanya Tal
Art Director: shlomi yerushalmi
Photographer: Yaron Izhakov
Account Manager: Dani Brande
Account Executive: Moran Gera
Published:

Fairy: The power of one drop


Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Copywriter: Oded Kramer
Art Director: Yonatan Stirin
Photographer: Yaron Izhakov
Account Manager: Anat Leventon
Account Supervisor: Ronny Schwartz
Account Executive: Michal Master

Metuna: Don’t Text and Drive


Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Ziv Meiri
Copywriter: Aharale Kidron
Art Director: Julia Smelansky

Electra: Fly


“Hear every little sound.”

Advertising Agency: Adler Chomsky Grey Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Moti Rubinstein
Copywriter: Matanya Tal
Art Director: Shlomi Yerushalmi
Photographer: Yaron Izhakov
Account Manager: Dani Brande
Account Executive: Galya Ratson
Account Supervisor: Sarit Sternhell

Goldfish Awards: Ready, Finance, Cars


Advertising Agency: Adler Chomsky Grey Tel, Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Ziv Meiri
Copywriter: Aharale Kidron
Art Director: Julia Smelansky
Account Manager: Dani Brande
Account Executive: Galya Ratson
Account Supervisor: Sarit Sternhell

VW SpaceFox: Tariff Notebook


“SpaceFox. Whatever you imagine fits in.”

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Caio Tezoto

iPillow: Rocker, Raver, Lighter


rocker

raver

lighter

Advertising Agency: McCann, Melbourne, Australia
Creative Directors: Phil Van Bruchem, Nick Weller
Art Directors: Maisen Hall, Giles Watson, Phil Van Bruchem
Copywriters: James Cowie, Nick Weller
Photographer: Chris Von Menge
Retouchers: Alex Pappos, Jon Ryder

Carlsberg: Fortune Flows


cny dragon_323ml_a4

In celebration of the year of the Water Dragon, Euro RSCG Singapore and Carlsberg have launched a new integrated campaign, “Fortune flows with Carlsberg”.The executions show a 3-D rendered water dragon around the can, giving the brand a modern and fresh look.

Advertising Agency: Euro RSCG, Singapore
Executive Creative Director: Kevin Pereira
Creative Directors: Scott Isaac, Eddie Wong
Art Director: Eddie Wong
Copywriter: Scott Isaac
Account Director: Ariel Lee
Account Executive: Manavi Sharma

Cricketer’s Arms Lager: Retiring Hurt, Pitch Maintenance


retiring hurt

pitchmaintenance

According to DDB, Melbourne, The world would be a better place if more countries played cricket. Because when you take a close look at the game’s 42 Laws laid down in 1788, it’s obvious the good men of the MCC intended cricket to be much more than an excuse for blokes to throw a ball at each other and get sunburnt on a Saturday afternoon. Cricket is a game that teaches young men how to be gentlemen. Indeed, its laws read like a master class in the rules of civil society. A code that was essential in a time when men ran everything. But just as important probably more so now the boundaries are much less well defined.The rewriting of the MCC’s 42 Articles for Cricketers Arms Lager was inspired by our Dads and the blokes they played cricket with; Australian men who applied the game’s spirit of decency, fair play and the regular need to laugh at yourself to every aspect of their lives.

Advertising Agency: DDB Group, Melbourne, Australia
Executive Creative Director: Grant Rutherford
Creative Director: Brendon Guthrie
Art Director: Tim Holmes
Copywriter: Brendon Guthrie
Head of Art: Tim Holmes
Agency Producer: Lee Harrington
Retoucher: Glenn Pyke
Photographer: Getty Images

Corpore Fitness: Run From Yourself


corpore run

“Run from yourself.”

Advertising Agency: Cia Interativa, São José do Rio Preto, Brazil
Creative Director: Sérgio Cipullo
Copywriter: Junior Parra
Art Director / Illustrator: Rubens Domingues

Arm Wrestling

Advertising Agency: Klem Euro RSCG, Casablanca Creative Director: Christian Penichou Art Director: Amine Radi Benjelloun Copywriter: Jonathan Lereculeur Photographer: Erik Gentet Via[AdsOfTheWorld]

JCDecaux Road Safety: Tank


“The road is not a war zone. Slow Down.”

Advertising Agency: Yehoshua/ TBWA, Tel Aviv, Israel
VP Creative: Tal Raviv
Creative Director: Tomer Polishuk
Art Director: Udi Ovadia
Copywriter: Oshrat Slama
Creative Leader: Amit Stoler
Post Production: Julya Titov, Assaf masud

Melchers Travel: Computer Desktop


“Time for a holiday?
Melchers Travel”

Advertising Agency: BBDO, Taiwan
Executive Creative Director: One Chang
Creative Director: George Liou
Art Director: Tom Huang
Copywriter: Ivy Lu

MADS creative thinking courses: Too Many Awards


too_many_awards goldenhummer

too_many_awards eurobest

too_many_awards canneslion

Advertising School: MADS, Moscow, Russia
Creative Directors: Maxim Ponomarev, Arina Avdeeva, Denis Eliseev, Alexander Zavatskiy
Art Director / Copywriter: Diana Kim
Photographer: Anastasia Markelova

Cia Athletica: MACHO-chicken, SEXY-boring, HOT-jerk


macho chicken

sexy boring

hot jerk

“What they see is what you are.”

Advertising Agency: DM9, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Gustavo Victorino, Moacyr Neto
Art Directors: Gustavo Victorino, Marco Mattos
Copywriter: Edson Oda
Illustrator: Gustavo Victorino
Media: Mônica Carvalho, Patricia Muratori Calfati, Fernanda Zonatii e Débora Veloso
Account Supervisor :Suzana Poli, Marcelo Tivilato
Advertiser’s Supervisor: Marcos Nisti

Globo News: Architect, Boyfriends


architect

boyfriends

“The world happens. Every minute. Globo News. Never off.”

Advertising Agency: CGCOM, Rio De Janeiro, Brazil
Creative Director: Marcos Pedrosa
Art Directors: Bruno Di Celio, Rodrigo “Judá”, André Regnier
Copywriter: Danielle Pascoalino
Illustrator: Bruno Di Celio / Furia
Photographer: Rudh Hühold

Asertec Insurance Broker: Maya


iconic asertec maya health

iconic asertec maya home

iconic asertec maya car

“Protect yourself for the most probable disasters of 2012″

Advertising Agency: Iconic, Quito, Ecuador
Creative Director: Roberto Rodriguez
Art Director: Luis Yacelga
Copywriter: Marcelo Báez
Illustrator: Luis Yacelga
Account Executive: Sophy Merino

Salvation Army: Letters


ejercitoletras3

ejercitoletras2

ejercitoletras1

“They are not just homeless. Anything you can donate won’t be anything.”

Advertising Agency: JWT, Buenos Aires, Argentina
Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Art Director: Guido Fusetti
Copywriter: Juan Cruz Vassallo