Hasta La Creative!

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Taste for Life
Curry-Nation, India

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Nivea
Jung von Matt/Alster, Germany

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Peoximity
Proximity, Spain

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Monster
Miami Ad School/ESPM, Brazil

According to a new creative print campaign from ACW Grey Israel, the difference between a nerd and a hipster is quite small. In fact, add a Vespa and any nerd is instantly transformed into a hipster (even without relocating to Williamsburg).

The simple print ad campaign features two images, a nerd on the left (suspenders, glasses and rolled up pants for the guy; glasses and conservative dress for the girl), and the same photo with a Vespa superimposed in front of the given nerd on the right. Both images are clearly labeled, with the left image reading “Nerd” and the right reading “Hipster.” The campaign acknowledges the blurry boundaries between the two terms, but also assumes that nerds aspire to be hipsters, which I’m not convinced is the case, and that they will believe that the Vespa will make that metamorphosis a possibility, serving as some sort of Hipster Badge of Honor or something. At any rate, it’s a clear indication that Vespa is aware of their popularity with the hipster crowd and now attempting to capitalize on it. Of course, an ad campaign obviously directed toward hipsters is probably the quickest way to curb your appeal with the hipster crowd, so it’s kind of hard to tell who this campaign is going to impact. Young, aspiring hipsters? Aging nerds desperate to appear hip? Again, hard to tell. Stay tuned for credits and the second print ad after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Le graphiste et architecte japonais Yusuke Oono s’amuse à découper au laser des livres et jouer avec les épaisseurs pour créer de véritables sculptures. Des créations « Cut Paper Books » très réussies pour ces livres contenant près de 40 épaisseurs différentes à découvrir en images dans la suite de l’article.

Creative Director: Floriane Jambu
Art Director: Floriane Jambu
Photographer: Ivan Jurado, Bungalow
Production Company: Bungalow

Advertising Agency: Noble Graphics, Sofia, Bulgaria
Creative Director: Marsel Levi
Art Director: Irina Tomova
Pre-press: Angel Mateev
Account executive: Veselin Zahariev

“A lot of people feel that prostitution is a threat to several social and moral orders and thus treat prostitutes as less worthy human beings. Pro Centre wants the society to acknowledge the person behind the title «prostitute» and «whore».”

Advertising Agency: Anti Advertising, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Torstein Søreide Skogedal
Copywriter: Thomas Larsen Eltvik
Photographer: Jens Haugen
Graphic designer: Martine Strøm
Project manager: Kjersti Brinch Lund

“Happy new year.”

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Frédéric Royer
Copywriter: Antoine Le-Troadec
Art Director: Lena Monceau
Account managers: Stéphane Gaillard, Grégoire Verdet, Adeline Blanc
Photographer: Philippe Miran
Art buyer: Flore Silberfeld