Hasta La Creative!

Peter Frampton is performing a new composition with the Cincinnati Ballet, so the idea was to bring these two very different art forms together visually. But we couldn’t just use any guitar—any fan would’ve called out a fake. The custom Les Paul guitar Frampton plays is legendary, and the original (as used and seen on the album, Frampton Comes Alive!) was recently returned to him after being lost for decades and believed destroyed in a plane crash. (Here’s the NPR story: http://n.pr/zmAok1) Now that he got it back, he wasn’t letting it out of his sight. So the AD and photographer actually went to Peter Frampton’s house, pre-lit a dummy until Frampton brought the long lost guitar from his bedroom, set the dials to exactly how he plays it on stage, and nervously placed it in the rig. When it was over, the guitar was returned unharmed and Frampton’s one request upon seeing the roughs was that no retouching be done to the guitar in the final art. Which, of course, we honored. The result is a striking image, steeped in an authentic rock story. Hope you like it.

Advertising Agency: Northlich, NY, USA
Executive Creative Director: Jason Schmall
Creative Director: Jeffrey Warman
Art Director: Brian Nelson
Copywriter: Larissa Cole
Photographer: Jonathan Willis
Post/Compositing: Brian York

“Close to real leather paper.”

Advertising Agency: Draftfcb, China

Advertising Agency: Filadélfia Comunicação, Brazil
Production: Grupo Vhiver
Creative Director: Dan Zecchinelli
Art Directors: Rivadávia Coura, Lucas Queiroz
Copywriters: Flávio Chubes, Dan Zecchinelli

Advertising Agency: Draftfcb, New York, USA
Creative Director: Jill Applebaum, Megan Sheehan
Copywriter: Noel Potts
Art Director: Jared Isle, Mike Lubrano, Jackie Anzaldi
Media Agency: 360i

Advertising Agency: Y&R, Geneva, Switzerland
Creative Director: Bob Heron
Art Director: Frédéric Savioz
Copywriter: Bob Heron
Graphic Designer: Ludovic Rossier
Photographer: Cédric Delsaux

“Surprisingly private property.”

Advertising Agency: Ogilvy, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriter: Sraman Majumdar
Account Management: Deepika Tiwari, Sneha Ramachandran, Gulshan Bharadwaj
Other credits: Vijaykumar

Dakine est allée voir des jeunes femmes actives / reconnues dans différents domaines pour savoir ce qui les passionnaient et ce qu’elles désiraient. Parmi les différents focus : l’artiste française Koralie (dont l’interview est présente sur Fubiz TV Issue 5) qui dévoile sa passion pour la création avec une vidéo dans la suite.

People eat too much fat. Barmer Gek health insurance asked us to make people aware of how much fat their food contains. So we created posters made out of fat. We extracted the fat from popular dishes and designed posters with it. The fat of one product for one poster – no more, no less. In a complex chemical process, we extracted the fat from five different dishes and airbrushed it on white paper. The result: five fat posters.

Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Director: Maik Kaehler
Creative Director: Christoph Nann
Copywriter: Andreas Schriewer
Art Director: Roman Becker
Design: Felix von Pless
Account Manager: Ines Herbold
Producer: Bianca Schreck
Programmer: Steffen Knoblich

“Where will the next page take you?”

Advertising Agency: Saatchi & Saatchi, South Africa
Creative Director: Sammy-Jane Every
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Client Service: Graham Cruikshanks

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Art Director: Daryl Corps
Copywriter: Peter Ogden
Typographer / Designer: Domenic Bartolo
Photographer: Anson Smart
Art Buyer: Bryson Holt