Santher: Paper Boat

paper boat

“Absorbs for real.”

Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Alexandre Nego Lee, Rodrigo Bombana
Art Directors: Fernando Muto, Leonardo Rua
Copywriter: Erick Mendonça
Illustrator: Boreal, Marlos Lima
Photographer: Mario Coelho

Éxito – Ekono Pañales para Adultos: Loop Laura, Loop Matías

“Adult diapers.”

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Account Director: Natalia Perez
Creative Directors: Hugo Corredor, Giovanni Martinez, Alejandro Calero.
Alejandro Bermúdez
Art Director: Juan Sosa
Copywriter: Felipe Salazar
Diego Santamaría
Illustrator: Juan Sosa
Photographer: Alfonso Torres

BBiGB: Note

“Music you must read.”

Advertising Agency: DLV BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Directors: Matteo Pozzi, Valerio Mangiafico
Copywriter: Matteo Maggiore, Dennis Casale
Account: Silvia Veronese

Alo Ultra: Busted

Advertising Agency: Leo Burnett, Istanbul, Turkey
Executive Creative Director:I dil Akoglu Ergulen
Creative Director: Guven Haktanir
Copywriter: Selcuk Akyuz
Art Director: Evren Dinler
Illustrator: Lighthouse Visual Effects
Account Supervisor: Esra Aydogan
Advertiser’s Supervisor: Murat Unverdi
Planner: Ozgun Ozkalay

Beyond Carlton: Tree

“Wishing you a natural and fire-safe Diwali.”

Advertising Agency: Ogilvy, Bangalore, India
National Creative Director: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinciraj
Copywriter: Sraman Majumdar
Account Director: Deepika Tiwari
Account manager: Sneha Ramachandran

Winning Boxing Club: Brain, Family, Float, Professionals

brain_4

family_3

float

professionals

Advertising Agency: Ogilvy Copenhagen, Denmark
Creative Director: Morten Kjær
Copywriter: Fredrik Jönsson
Art Director: Claus Collstrup
Photographer: Lukas Renlund

Thai Health Promotion Foundation: Sleepy

sleepy3

sleepy2

sleepy1

Advertising Agency: Think Factory, Bangkok, Thailand
Executive Creative Director: Aniruth Assawanapanon
Art Directors: Nuttawut Rattanajeena, Aniruth Assawanapanon
Copywriter: Permboon Malaiwan
Illustrator: Chubcheevit
Photographer: Sunhouse

Branäs Ski Resort: A Real Christmas

a real christmas

Advertising Agency: Bulldozer Reklambyrå, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter: Emelie Pettersson
Designer: Anna Bergström
Account manager: Catarina Szasz
Other credits: Heidie Steiness

Assembleia Legislativa do Estado do Rio de Janeiro: Great Art Comes From The Least Expected Places

van gogh_0

Advertising for an exhibition of paintings made by internees of Rio de Janeiro’s state prisons.

Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Art Directors: Felipe Menezes, Marcos Gemal
Copywriter: Pedro Rosadas
Illustrator: MMJ Studio
Creative: Neca Bohrer

Maximum impact

Advertising Agency: Y&R Dubai Via [mediaME.com]

Stihl Chainsaw: Birds

“Only 88 decibels.”

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Frédéric Royer
Copywriter: Didier Aerts
Art Director: Alexandra Offe
Account managers: Stéphane Gaillard, Benjamin Merllié, Sylvie Tavares
Photographer: Michelle Lox

Motor Accident Commission: Invisible Motorbikes

“Stare at the back spot for 30 seconds and see what happens.”

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Greg Knagge
Art Director: Brenton Canty, Andrew Slattery
Senior Copywriter: Jeremy Egerton
Account Director: Erik DeRoos
Studio: Fiona Beauchamp
Print Producer: Michelle Treloar

American Advertising Federation of Utah: Rifle, Grenade, Bullet Belt

addys_poster_3

addys_poster_2

addys_poster_1

Advertising Agency: Struck, USA

Gruppo Editoriale L’Espresso: Fingerprints

“Follow us on your iPad.”

Advertising Agency: Y&R, Rome, Italy
Executive Creative Director: Vicky Gitto
Chief Creative Director: Alessandro Canale
Client Creative Director: Mariano Lombardi
Art Director: Jessica Nardone
Copywriter: Gabriele Di Donato
Account Director: Pierluigi Scozzi

Bosch Freezer: Icebergs

Frozen freezer departments waste a lot of energy and contribute to global warming. Or to put it straight: if you have icebergs in your fridge they are missing somewhere else. To dramatise this fact, we photographed frozen freezer compartments in a documentary style, to make them look like arctic landscapes. And pointed out that a Bosch freezer with NoFrost-Technology prevents the ice from building up in the first place.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Bastian Meneses von Arnim
Creative Director: Daniel Bödeker
Copywriter: Daniel Bödeker, Mario Loncar
Art Director: Mario Loncar, Veit Möller
Photography: Szymon Plewa
Design: Michail Paderin
Art Buyer: Susanne Kreft
Account Manager: Britta Posner, Azade Toygar
Planner: Jonas Pöhlmann

David Stewart: Teenage Pre-occupation

Advertising Agency: David Stewart Photography, London, United Kingdom
Creative Director: Jonathan Ellery
Photography: David Stewart
Design: Browns, Aaron Easterbrook

NBC Studio Universal: Guest

“Great american cinema in your home 24/7.”

Advertising Agency: Y&R, Rome, Italy
Executive Creative Director: Vicky Gitto
Chief Creative Director: Alessandro Canale
Art Director: Corrado Frontoni
Copywriter: Mariano Lombardi
Account Supervisor: Roberta Lancieri
Account: Antonella Nicolai
Art Buyer: Nicola Morino
Photographer: Paolo Cecchin

Curaprox: Smile

Advertising Agency: Imelda Ogilvy, Ljubljana, Slovenia
Executive Creative Director: Jure Požun
Copywriter: Jure Požun, Luka Šimunovi?
Art Director: Branislav Miloševi?

Breast Cancer Research Trust: Panic Takes Over

breast cancer

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Antonio Navas
Copywriter: JP Twaalfhoven
Art Director: Mariona Wesselo-Comas
Head of Art: Mike Davison
Creative Group Head / Copywriter: Anne Boothroyd
Group Account Director: Shelley Winsor
Senior Account Manager: Natalie Gibb

Todos pela Educação: Drauzio Varella, Paulo Freire

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ad_paulo_freire_en

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, André Pedroso
Art Director: Daniel Ottoni
Copywriter: Alexandre Catarino
Account Supervisors: Maristela Pati Correa, Tania Pena, Caroline Pintarelli
Photographer: Folha Press
Art Buyer: Clariana Costa, Alessandra Salles
Image Treatment: 24\7 id