“Fortify your meals by adding iron and folic acid.”
Advertising Agency: Pérez y Villa, Medellín, Colombia
Creative Director: Mauricio Cantillo
Art Director: Juan David Ospina
Copywriters: Julián Mendoza, Mauricio Cantillo
Illustrator: Juan David Ospina
Para celebrar a vitória da equipe da Red Bull Racing – que tem motores da marca – na temporada 2012 de Fórmula 1, a Renault apostou em anúncios que fazem uma sátira à concorrente Ferrari e fogem do senso comum.
Em parceria com a Publicis Conseil, que tem sede em Paris, a marca resolveu fazer uma brincadeira e mudou alguns itens tradicionais que são conhecidos na cor emblemática vermelho-Ferrari para o amarelo-Renault, como a cabine telefônica britânica e o ketchup.
Com um título forte e uma imagem que chama a atenção, o difícil é o anúncio passar despercebido.
A arte foi dirigida por Yves-Eric Deboey com direção criativa de Olivier Altmann.
Post originalmente publicado no Brainstorm #9
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Renaissance Photography Prize is an annual photography competition raising money for the Lavender Trust at Breast Cancer Care.
Advertising Agency: Leo Burnett, London, United Kingdom
Photographer: Julia Fullerton-Batten
Executive Creative Director: Justin Tindall
Creatives: Will Thacker, Blake Waters
Head of Art & Design: Lance Crozier
Art Buyer: Simon Pedersen
Photographers Agent: Wyatt Clarke & Jones
“Don’t let germs settle down.”
Advertising Agency: JWT, Shanghai, China
Creative Directors: Yang Yeo, Elvis Chau, Hattie Cheng
Copywriter: Chanfron Zhao
Art Directors: Danny Li, Haoxi Lv
Photographers: Surachai Puthikulangkura, Kingkong
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Production House: Illusion
Production House Producers: Somsak Pairew, Anotai Panmongkol
Print Production: Liza Law, Joseph Yu, Isaac Xu, Chivel Miao
“Precision Parking. Park Assist by Volkswagen.”
Advertising Agency: DDB Tribal Berlin, Germany
Chief Creative Officer:: Eric Schoeffler
Creative Directors / Copywriters: Maged Nassar, Ali Ali
Illustrator: The Operators
Account Supervisor: Susanne Plümecke
Account Manager: Catrin Schmid
Art Buyer: Susanne Kreft
“Park Assist Technology from Volkswagen.”
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Directors / Copywriters / Art Directors: Steve Wakelam, Nick Pringle
Photographer: Andreas Bommert
Retoucher: Matt Bright
Producer: Grant Navin / Freeway Reps
Managing Partner: Nicole Taylor
Business Director: Dave Murphy
Art Buyer: Leesa Murray
Print Producer: John Wood
To commemorate the 41st National Day, Y&R Abu Dhabi came up with this idea to communicate the importance of Solidarity using the Three Musketeers’ motto.
Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: ZorZi El Hoyek
Senior Art Director/Designer: Mohamed Nabil Labib
CopyWriter: Avinash Subramanian
To generate awareness for Raum D, a therapeutic studio for suffers of dementia, we decided to trace the life story of a theoretical Alzheimer’s patient. We created a 3D model of a brain, capturing its full diversity with extreme attention to detail. By doing so we made this person’s memories once more accessible. We toured this exhibition, which incl. 4 ‘panels’ representing personal and historical milestones in a person’s life, in major cities along the Rhine and Ruhr rivers. Person’s with Alzheimer’s have no hope, as of yet, of a cure. As their disease progresses, they often become increasingly confused and isolated. Raum D is a therapeutic studio for people with dementia. Here, creative work offers patients new ways of dealing with their memories.
Advertising Agency: Ogilvy, Germany
Creative Director: Andreas Steinkemper
Copywriter: Kajo Strauch, Jill Keehner
Art Director: Paul Kuna, Annika Fohler, Rouven Maccario, Vitali Gahl
Production Company: Shotopop
Agency Producer: Mario Kaltenbach
Illustrator: Casper Franken
Art Buyer: Carol Redfield
Project Management: Anke Breuer
Executive Creative Director: Thomas Schwarz
Advertising Agency: MK, Oslo, Norway
Creative Director: Armando Zuniga
Copywriter: Jon Hjørnevik
Art Director: Doffen Trellevik, Ole Færøvik, Armando Zuniga
Photographer: Adam Taylor
Graphic Design: Ole Færøvik, Pedro Moreira
Account Director: Britt Hege Karlsen
Advertising Agency: The Martin Agency, Richmond, USA
Creative Director: Alon Shoval
Copywriter: Neel Williams
Art Director: D’Arcy O’Neill
Photographer: Nadav Kander
The current status quo is that healthcare professionals are using the best available treatments to alleviate their patient’s urinary incontinence. But what they are also doing is turning a blind eye to the unpleasant side effects they are in effect prescribing to their patients. This campaign dramatises the intolerable side effects of oral treatments for overactive bladder (OAB). It was designed to jolt healthcare professionals into realising Kentera is a real alternative and they can do something different for their patients. By exposing the flaws of the competition this campaign has made doctors think about the benefits of choosing Kentera.
Advertising Agency: Langland, Windsor, United Kingdom
Creative Director: Andrew Spurgeon
Copywriter: Sue Blitz
Art Director: Andrew Morley
Photographer: Alex Telfer
Batavo, one of Brazil’s main dairy products brands, seeks to develop products inspired by nature. As a result, the NBS agency created an advertisement using natural paints whose production is based on fresh fruits.
Advertising Agency: NBS, Sao Paulo, Brazil
Creative Director: Carlos André Eyer, Cassio Faraco, André Lima, Pedro Feyer
Art Director: Daniel Scheiner, Tammy Aires
Copywriter: Rafael Miranda
Illustrator: Tammy Aires
Production: W3 Filmes
Photographer: Ricardo de Vicq
Graphic producer: Giba Silvestre
Art-Buyer: Rose Zanetti
There are only a few companies that regularly receive personal letters of appreciation from their customers. Victorinox is in this lucky situation. Over the decades, VICTORINOX fans from around the world have repeatedly thanked for the faithful service shown them by the famous pocket knife or windbreakers. So we’ve decided to make their fan letters into the actual campaign.
Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Martin Spillmann
Copywriter: Johannes Raggio
Art Directors: Pablo Schencke, Matthias Fürst
Photographers: Michael Nager, Ebo Fraterman
Art Buying: Suzana Kovacevic
Musicians of the Zurich Chamber Orchestra are portrayed in way which puts the emphasis on the dynamics of the musical play. For that purpose the instruments have been removed from the picture that has been shot while the musicians were playing with LEDs attached to their fingers. The light traces are visualising an actual sequence of a musical piece and have not been modified afterwards.
Advertising Agency: Havas, Zürich, Switzerland
Creative Director: Frank Bodin, Axel Eckstein
Copywriter: Florian Birkner
Art Director: Inken Rohweder
Photographer: Peter Hebeisen
Graphic Design: Luca Schneider
Account Manager: Milena Elias
Art Buyer: Cara-Anne Specker
Composer: Simon Ianelli
In 2011, for the second year in a row, the Red Bull Racing team, equipped with a Renault engine, won the F1 Constructors’ World Championship. In honour of this double win and the achievements of Renault engines in F1, the brand and its agency Publicis Conseil have decided to launch a new campaign. The concept “Red is dead” is a friendly gibe directed at Ferrari and its emblematic colour. By using objects that are traditionally red, Renault is reminding everyone that it is also one of the leading brands in Formula 1.
“Red is dead. Renault beats Ferrari in Formula One.”
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Olivier Altmann
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey
Photographer: David Gill
Account Manager: Edouard Pacreau, Eric Hazout, Thibault Repelin, Adeline Blanc
Strategic planning: Helene Duvoux-Mauguet
Art Buyers: Jean Luc Chirio, Gael Cheval, Soone Riboud
Advertiser’s Supervisor: Stephen Norman, Bruno Travade, Dominique Musset, Andreea Culcea, Belen d’Alexis
Advertising Agency: Futurniture, Stockholm, Sweden
Creative Director: Fredrik Nilsson
Copywriter: Björn Wigenius
Art Director: Kate Breineder
Account Executive : Jakob Lind
Caran d’Ache is Switzerland oldest and largest manufacturer of wooden crayons. Every child and his parents and grandparents know the brand Caran d’Ache. The illustrated crayons campaign reminds them all what it is they love or used to love about Caran d’Ache: The sheer joy of creating that on some level everyone can relate to.
Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Creative Director: Philipp Skrabal
Art Director: Paul Labun
Illustrator: Isabelle Bühler, Paul Labun
Graphic Design: Katja Schlosser
Marmite launched a nationwide outdoor campaign to showcase the limited edition ‘Ma’amite’ Jubilee Jar by playing on the ‘love it or hate it’ positioning with the Queen’s treasured corgis. The outdoor poster ad features a twist on the Royal crest; it has a pair of corgis reacting to the Marmite and a quirky crown-like rack of toast.
The slogan ‘One either loves it or one hates it’ completes the design, adding a tongue-in-cheek Royal twist to Marmite’s traditional message. The nationwide campaign, which went live in April 2012 on poster sites outside major supermarkets, also benefitted from print advertising, experiential activity and digital support.
Advertising Agency: adam&eveDDB, London, United Kingdom
Copywriter: Jonathan John
Art Director: David Mackersey
Illustrator: Garry Walton
Typographers: Garry Walton
Digital Artwork: Trevor Slabber & Gutenberg Networks
Executive Creative Director: Jeremy Craigen
Designer: Pete Mould
Art Buyer: Fiona Bailey
Retoucher: Jamie May
Marketing Director, Marmite: Pankaj Sharma
Brand Managers, Marmite: Nicola Waymark & Joanne O’Riada
Agency Managing Partner: Anna Hopwood
Agency Business Director: Matthew Bundy
Agency Account Manager: Angharad Thomas
Planner: Tom Lloyd
Project Management: Craig Neilson & Jon Dewart
Media Agency: Mindshare
Advertising Agency: New Moment New Ideas Company Y&R, Belgrade, Serbia
Creative Director: Svetlana Copic
Copywriter: Slavisa Savic, Svetlana Copic
Art Director: Slavisa Savic, Igor Milovanovic
Photographer: Nemanja Spoljaric
“Each letter is a world.”
Advertising Agency: DDB, Santiago, Chile
Chief Creative Directors: Matías Lecaros, Simón Subercaseux
Creative Directors: Matías Lecaros, Felipe Araya, Tomás Garín
Art Directors: Matías Lecaros, Tomás Garín, Sergio Duarte, Pablo Orozco, Nicolas Montt
Copywriters: Felipe Araya, Matías Lecaros, Rodrigo Rojas, Felipe Hernández
Illustrators: Ricardo Salamanca, Sergio Duarte
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