Hasta La Creative!

When I first saw this I swear I let a little “How the f… did they do that?” and so, for once, the little photos showing how it’s was done were necessary. Now all I want to know is where the heck they’ve been hiding those swiss alps looking quaint towns in Malaysia. This clever little “exit” standee thing seems to have gone on a world tour. Jammy bastard.

Advertising Agency: Publicis Malaysia
Executive Creative Director: Andy Soong, Lisa Ng
Art Director: Chong Khong Lum, Hong Xiao Yeen, Ooi Toe Lee
Copywriter: Teh Le Vin, Lisa Ng, Andy Soong
Photographer: Chee Wai

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JWT Melbourne, Australia has done this little ambient stunt for Vegemite – the stuff that like Marmite you’ll either love or hate. Like most foods that have an acquired taste, Vegemite is really good for you, in fact it’s rich in Vitamin B and a great source of natural energy. To highlight this JWT put these tricky stickers on cars around the Melbourne Cricket Ground, making it appear as if cricket balls had been shot straight off the field and into car windows. Who wants to bet the car owners got really pissed off when they first saw it?
Kudos: Richard Muntz (Creative Director), Scott Glennon (Copywriter) and Jason Ryan (Art Director)

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From Ogilvy & Mather Singapore comes this poster for The Economist. Look closer. Yep. Teeny little Monopoly hotels.

Executive creative director: Todd McCracken
Copywriter: Troy Lim
Art Director: Ashidiq Ghazali
Photgrapher: Uan

Publicis – Dallas created this Knockout campaign for Sominex sleep aid featuring Boxing Glove, Mallet and Frying Pan.

The brand has been around for decades and has a loyal customer base, but hadn’t advertised in years. Maker GlaxoSmithKline wanted to increase sales by introducing the brand to a new generation of users who have never heard of the product. The campaign approach uses visually arresting images to dramatize the product’s reliability – this stuff knocks you out.

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Grand Marnier is a bit late to the “user-generated contest” party, but at least they’re fashionably late. Create their next ad and you could win a trip to Paris and other gimme, gimme, gimme prizes. But wait! This is really a contest for copywriters because you change the art direction or layout of their current ad.

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I’m not sure if JWT Sydney is telling me that the items viewed through Olympus Binoculars come a lot closer, or that Olympus Binoculars are magical animal magnets that suck the critters in. Either way, funny images.

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Grey Buenos Aires has had some fun with the double billboards promoting the shiny floors you get when using Mr Clean.

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Tough (and sweaty) situations call for a tough strip. JWT Sydney went undercover to shoot this ad with photographer Simon Harsent.

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Not sure what to make of this exactly, does Mercedes Benz want to kill their customers by whiplash, or are traffic jams so common where this billboard exists that there is simply nothing else to do but ponder their copy? Either way Colenso BBDO, Auckland decided to get all philosophical on a billboard in New Zealand when launching their new Mercedes-Benz campaign. Fascinating. 😉

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Demner, Merlicek & Bergmann, Vienna sends us this note with some..uh… notes. Using bank notes in advertising never made this much sense before.

Women are severely discriminated when it comes to their income. The worldwide
avarage income of a woman is still more than 40% less than the avarage income of a
man. Many banknotes with a female portrait are worth 50% less than banknotes with a
male portrait. This perfectly reflects the discriminating situation of women in the
workforce.

See ads inside.

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