If we were in a business meeting and someone said something was “future-proof,” I’d reach for my banned words money jar and fine them $20. “Future-proof” is on my banned words list because it conveys the idea that there is a state of being or condition that will automatically adapt to the future. That’s just…
Facebook revealed how Apple’s impending rollout of iOS 14 will impact its Audience Network business on Wednesday, a development that has upset media owners and measurement providers caught in the crossfire. The social network will stop collecting iPhone identifiers (IDFA) as part of a Facebook SDK overhaul next month as it prepares for the fall…
Key Insights: Approachable signage and wayfinding elements create a comfortable, low-stress environment for staff and customers. The design and tone of signs should be an extension of the brand experience, but balancing levity and the gravity of the situation is key. Health-focused wayfinding may be a permanent fixture. Most of New York’s iconic Levain Bakery…
Key Insight: Lawmakers aren’t concerned about data being properly used for advertising purposes; it’s misuse of data by bad actors that’s drawing their ire. Lawmakers and regulators are growing weary of the ad-tech industry as the novel coronavirus pandemic has shined a light on the space’s seedy underbelly. Penny-pinching companies have ratcheted up scrutiny of…
Key Insight: The trade body is challenging Apple to reveal favorable App Store terms previously reserved for Amazon. Digital Content Next (DCN), a trade body made up of media companies including The New York Times, The Washington Post and USA Today sent a letter to Apple CEO Tim Cook Thursday following last month’s congressional hearing….
The New York Times did a wonderful set of articles last week titled OOO. The articles cover the spectrum of issues we are all facing working from home (WFH). Some of the writings were based on a survey of 1,123 remote workers. And because of the polling methodology, the results were unsurprising, so much so…
Judging from research conducted by the Association of National Advertisers, brands continue to bring more of their marketing capabilities in-house. In 2018, an ANA survey of more than 400 marketers found that 78% have some form of in-house operations, compared to 58% in 2013. Bill Duggan, group evp at the ANA, said he thinks that…
Last November, Jasper Wang emailed a handful of former Deadspin writers who quit at the end of October 2019 after clashing with new management. As an avid reader of the sports and culture website, he was sorry to see its downfall. As “a business guy around New York,” he offered to take the writers out…
Key Insights: Big Tech has helped forge industry standards, but not without a struggle. Former outliers such as Google are beginning to yield to industry standards. Politicians around the world are under pressure to lean on digital media, forcing the biggest players in the sector to strive for consensus around data-sharing practices. Some believe U.S….
There is no obvious new owner for TikTok, a video sharing app that captured the attention of the nation–most recently, President Donald Trump–during the Covid-19 pandemic. TikTok is a formidable player. It’s trendy, musical, funny, great fodder for memes and unabashedly creative. It relies on advertising, but ads seem secondary to original content on the…
I miss meeting new people. I miss bumping into people I know. So, necessity being the mother of invention, my team has been experimenting with different ways to gather our community–and we have a plan. Introducing the Shelly Palmer Online Networking Salons. They are free, category-specific, weekly, 20-minute, super-curated, small Zoom meetings where you will…
Bianca Reed is senior director of client development at Rain the Growth Agency, a shop that focuses on direct-to-consumer brands. She’s also a mom of four who’s spent the past five months working from home. Reed, like so many parents working in advertising, has spent much of this year balancing childcare with the demands of…
In the months since Google sounded the death knell for the third-party cookie, the worst-case scenario has grown ever more clear: If no alternative is found, it would leave a $32-billion void by 2025, a knockout blow to independent ad tech and a coup for Amazon, Facebook and Google. To take on Big Tech’s data…
Key Insights CBD is still a hot space, with sales expected to grow from $5 billion in 2020 to $17 billion by 2025. Oversaturation in the CBD market has ramped up competition while watering down profitability. The FDA continues to keep CBD on a short regulatory leash, limiting its retail options. There was plenty of…
On Aug. 7, 1945, 50-year-old governor Genshin Takano sat down to write a letter to a superior. Takano was lucky to be alive, and the weight now on his shoulders was immense. On the morning of the previous day, an American B-29 plane dropped the world’s first atomic bomb on Takano’s city: Hiroshima. The bombardier…
For many casual observers and drinkers, hard seltzer seemed to come out of nowhere last summer. Sweeping across the country like a fizzy, buzz-making tidal wave, hot girl summer suddenly had an official beverage sponsor: White Claw. But for those in the industry or closely observing it, the rise of hard seltzer wasn’t mere happenstance–consumers…
Quarterly results announced over the past two weeks by some of the largest restaurant and fast-food operators–including Yum! Brands, McDonald’s, Starbucks and Dunkin’–show that sales are increasing incrementally month by month. That indicates diners across the U.S. are returning, even as quarterly results declined significantly due to Covid-19. While certain segments of the hard-hit restaurant…
As the Covid-19 pandemic began to take root around the world earlier this year, Los Angeles-based director Brad Lubin learned he’d been hired for a Russian beer campaign set to shoot in Moscow. Thinking it might be his last chance to work for a while, Lubin accepted the gig and started creating storyboards for Baltika…
After an excruciatingly thorough 18-month process, the highly-anticipated 32nd National Hockey League franchise’s name and branding finally dropped last week with a thunderous cinematic trailer. And within 24 hours, the Kraken became the NHL’s best-selling expansion team. Fanatics reported it sold 50% more in merchandise than the previous high set in 2017 by the Vegas…
Big Tech is under fire from governments frustrated with its pervasive societal influence many believe allows it to operate without the checks and balances that constrain legacy industries. Amazon, Apple, Facebook and Google are facing scrutiny from governments across the globe for a litany of reasons, and the CEOs of all four companies are set…
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