The Department of Justice’s antitrust trial against Google’s ad tech business is set to begin this week. Owing to Google’s size, a win for the DOJ is sure to spur huge changes in the programmatic industry, particularly in the short term. If Google is forced to sell its publisher adtech business, it could eventually increase…
The U.S. election charges full steam ahead now that both conventions are over, as “We the People” anxiously count down to Nov. 5 to determine the fate of our Union. Simultaneously, it is becoming a masterclass in marketing. While political campaigns have long utilized data-driven targeting and sophisticated marketing techniques (as seen with Cambridge Analytica’s…
The political advertising machine behind the Democratic Party faced an unprecedented time crunch after President Joe Biden ended his 2024 presidential campaign and set the stage for Vice President Kamala Harris’ bid for the White House. Harris announced her presidential run on July 21, 2024, just over four weeks before the Democratic National Convention began…
CNN’s exclusive interview with Democratic running mates Kamala Harris and Tim Walz brought in 6.3 million total viewers and 1.2 million Adults 25-54 viewers. The First Interview: Harris & Walz with Dana Bash was the most-watched program on Thursday evening in both measured categories. Thanks to that boost, CNN secured the No. 1 cable news…
CNN’s exclusive interview with Democratic running mates Kamala Harris and Tim Walz brought in 6.3 million total viewers and 1.2 million Adults 25-54 viewers. The First Interview: Harris & Walz with Dana Bash was the most-watched program on Thursday evening in both measured categories. Thanks to that boost, CNN secured the No. 1 cable news…
Now that the Democratic Party has officially selected Vice President Kamala Harris as its presidential nominee and independent candidate Robert F. Kennedy Jr. has dropped out, the revised race for the White House has begun with just over two months left to go. One way Democrats hope Harris can beat Republican rival Donald Trump in…
The global political landscape has never been noisier. As ideology often makes way for personality, general elections worldwide have ended in surprise, polarized the electorate like never before, and seen politicians use language that would previously have been unacceptable. The fire and brimstone of social media discourse has spilled into the real world, creating a…
Over the weekend leading up to the Democratic National Convention, which began Aug. 19, Vice President Kamala Harris’ campaign announced plans to spend at least $370 million on advertising. The paid media blitz will dedicate $170 million to television and $200 million to digital channels between Labor Day and the election in November. “By reserving…
In less than 100 days, Americans will be headed to the polls to vote for either Vice President Kamala Harris or former President Donald Trump as the next president of the United States. The last 100 days have been filled with events we couldn’t have predicted, namely President Joe Biden announcing he won’t seek reelection…
It’s been a strange few days for brand safety, from the initial news of Elon Musk’s X lawsuit against the Global Alliance for Responsible Media to the shock that GARM would be shutting down. What’s surprising is not the fact that it had happened–as a podcast advertising leader, I’ve seen firsthand how the org’s approach…
Elon Musk’s ownership of X (formerly Twitter) has not been without its challenges and criticisms. Since buying the social media platform in 2022, Musk has been in the headlines over misinformation, buyer’s remorse, warring with advertisers, and more. Now, X has driven the nonprofit Global Alliance for Responsible Media (GARM) to close its doors after…
Charli XCX may be our “favorite reference,” as she sings on her hit album “Brat,” but “weird” is the Democrats’ new favorite way to refer to Republican presidential candidate Donald Trump and his running mate, Ohio Sen. J.D. Vance. One digital billboard, which ran from Aug. 9-12, sought to harness this confluence of internet memes….
As Vice President Kamala Harris inches toward securing the Democratic nomination for the nation’s top office, both parties are pouring more dollars into advertising. The Harris campaign has debuted its first major push into paid media since President Joe Biden exited the race on July 21. The $50 million ad buy is set to run…
Given the state of American politics, the next three months are set to be some of the most important and fascinating times for those of us who tell stories and build communities for a living. Never before have we had the tools and opportunities available to appeal to a population that is deeply segmented while…
After President Joe Biden ended his 2024 presidential campaign, the Democratic Party has a new challenge: quickly reintroducing Vice President Kamala Harris as the next president. Since Biden dropped out of the race on July 21, a majority of Democratic delegates have endorsed Harris, making her the likely candidate to run against Republican former President…
Ad spend on TikTok year-over-year has been growing, but that growth has cooled since a potential U.S. ban was announced in March. Meanwhile, the platform’s user growth, especially among younger people, is flagging, according to data shared by five sources. TikTok’s ad spend in March–the month the potential ban was announced–was up 19% year-over-year, according…
On this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton is joined by Dmitri Siegel, chief creative, brand and digital officer at Urban Outfitters. They explore how Urban Outfitters leverages in-store experiences to drive social media engagement, the balance between creativity and performance marketing, and the evolving expectations of Gen…
The next 6-to-12 months present marketers and brands with a potent concoction of phenomena that are sure to, at a minimum, cause shifts in media economics and, at a maximum, completely upend entire advertising programs and their measurement models. Add to the mix the emotional instability these events cause in us as consumers, and we’re…
The burgeoning national political season isn’t just about campaign promises and competing candidate agendas: It’s about advertising. According to Forrester Research, 82% of B2C marketing executives in the U.S. have concerns about marketing their brands during this year’s presidential election cycle. Advertisers, publishers and platforms will face additional challenges as an even greater deluge of…
Despite 2023 being viewed as a year of evolving international turmoil, we are seeing a stabilization of the global issues that matter most to people globally and in the U.S. “Poverty, hunger and homelessness” is the most important issue for people worldwide according to Revolt’s annual index ranking of the 50 issues that matter most…
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