The hovering dread of a presidential comment about your brand isn’t something that really existed before 2017, but it’s certainly been a common concern for marketing managers ever since. From Amazon and Boeing to Nordstrom and Toyota, Trump has often targeted brands via his tweets or public comments when he’s unhappy with their leadership, corporate…
Amid the clutter of news, advertising and communication about the upcoming election, there is one crucial step that isn’t necessarily being explicitly addressed: One must be registered to vote in the first place. Sure, it’s nice to talk about voting, but without taking care of that piece of business, the messages are rendered moot. Down…
Twitter has big plans for National Voter Registration Day Tuesday. Public policy director Bridget Coyne said in a blog post, “Today, we’re rolling out new tools and in-application experiences that will put voter registration resources at the public’s fingertips and support the essential voter registration efforts happening across the country.” Every U.S. Twitter user will…
Facebook added a Voting Information Center to Instagram and the flagship Facebook mobile application in August. Users can visit this menu to check their voter registration status, learn about registering to vote and more. Our guide will show you how to access the Voting Information Center in the Facebook app. Note: These screenshots were captured…
Roughly 3.6 million Hispanics in the U.S. will turn 18 during this election season and become eligible to vote, and Telemundo is marking National Voter Registration Day Tuesday with a national, multiplatform campaign aimed at giving them all the necessary information and motivation to do so. Telemundo said 2020 marks the first general election in…
On Friday, TikTok and WeChat stared down a frightening future in the United States. After Sunday, their respective apps would could no longer be downloaded in major app marketplaces. Even worse for WeChat, a messaging and social media app with a relatively small user base in America that’s seen as an invaluable link to mainland…
Facebook rolled out a Voting Information Center in the flagship Facebook application and Instagram in August. Users can visit this menu to learn how to register to vote, learn about voting by mail and more. Our guide will show you how to access the Voting Information Center in the Instagram app. Note: These screenshots were…
Facebook CEO Mark Zuckerberg said in June that the social network’s goal was to register 4 million voters prior to November’s presidential election in the U.S. The company said Monday, on the eve of National Voter Registration Day, that it was up to 2.5 million, and it outlined steps it is taking to meet its…
President Donald Trump said Saturday that he has given TikTok’s deal his “blessing,” saying he “conceptually” approved the agreement, which would see TikTok partner with Oracle, Walmart and other investors to become a U.S. company, spun off from owners ByteDance. The administration previously indicated that ByteDance will spin off TikTok’s U.S. operations as a new…
Americans will no longer be allowed to download or update TikTok through major app stores after Sunday, but it’s not the end of the world (so far) for advertisers on the platform. While President Donald Trump signed an executive order in August that made “transactions” illegal with TikTok’s parent company, ByteDance, the Commerce Department–tasked with…
Twitter debuted its 2020 U.S. Election Hub this week, allowing users to read news articles, view Twitter Moments related to the election, learn about registering to vote and more. Our guide will show you how to find the U.S. Election Hub in the Twitter mobile application. Note: These screenshots were captured in the Twitter app…
Americans will be unable to download TikTok on mobile devices through American app marketplaces after Sunday, Commerce Secretary Wilbur Ross announced today. However, the administration extended its earliest deadline for ByteDance to sell the popular social video app to Nov. 12. Ross, who also took action against Tencent-owned messaging app WeChat, said the decision was…
Twitter continues to take steps to fortify its platform with November’s U.S. presidential election in mind, and its latest security addition is aimed at high-profile, election-related accounts. The social network said the types of accounts impacted by the new security measures are: Executive Branch Congress Governors Secretaries of state Presidential campaigns Political parties Candidates with…
You may be familiar with the term MILF and its counterpart, DILF. But what does it mean to be a VILF? If you don’t know, it’s Voter I’d Like to … well, we’ll let you finish the rest. It’s a term OkCupid is trying to add to our collective vocabulary to show that voting can…
Samantha Bee wants you to vote–or face the bloody consequences. In a new campaign highlighting Full Frontal With Samantha Bee’s upcoming election coverage, the late-night show host spoofs classic scenes from horror films like Scream, A Nightmare on Elm Street and The Silence of the Lambs to scare her correspondents into participating in the November…
Former President Barack Obama is being featured in public-service announcements from Snapchat aimed at encouraging first-time and younger voters to register to vote via a new in-application tool that enables them to do so. Snap Inc. said it is a nonpartisan, multi-week public awareness effort that will also focus on helping younger voters learn about…
The 2020 U.S. presidential election is less than 50 days away, and Twitter is kicking its efforts into high gear with the rollout of its 2020 U.S. Election Hub. People in the U.S. will see the hub at the top of their Explore tab, and clicking on it will give them access to: Election-related news…
Ahead of National Voter Registration Day Sept. 22, Instagram began rolling out stickers that encourage users to vote. The Facebook-owned photo- and video-sharing platform released these stickers as part of Facebook’s initiative to help 4 million Americans register to vote. There are six different sets of stickers that can be used on Instagram Stories, and…
Key Insights: This election marks a shift away from humor used during the 2016 election to a more serious push to register people to vote. Despite integrating politics into messaging, brands are most successful when they remain nonpartisan. Brands and agencies are turning their focus to increasing voter turnout for this election cycle by reminding…
The traditional model of leadership is one that doesn’t show weakness. But a new kind of leader is emerging for a new era: a leader that admits they are just as anxious and overwhelmed by the dire state of the world as anyone else. Atlanta mayor Keisha Lance Bottoms, who gave the opening remarks at…
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