TBWA C\D NY’s Topol Leaving, Possibly Heading to Grey

No, there isn’t a memo to be had on this go-around as we’ve yet to receive confirmation from the Grey camp on this. Yet, sources familiar with the matter have confirmed that Lisa Topol, creative director/copywriter who’s spent the last three years at TBWA\Chiat\Day New York, is leaving the agency and is perhaps assuming yet another GCD position at Grey NY.

Topol joined Chiat NY three years ago as creative director on the agency’s Kahlua and Twix accounts. Along with said clients, she also subsequently served as CD on the celeb-driven Keep a Child Alive campaign from 2010, on Wheat Thins as part of TBWA’s Being unit and did this for GE as part of its “Throttle Up” effort during Creative Week 2012. During her 15-year ad career, Topol also spent three years as creative director at JWT NY on JetBlue and Smirnoff, served as senior copywriter at W+K NY and held a similar position at Ogilvy NY early on.

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Ex-Saatchi X Chairman/CEO Murray Lands SVP Gig at Walmart

While Walmart has yet to respond to our inquiries, we have received confirmation from other parties involved that Andy Murray, founder and former chairman/CEO at Saatchi & Saatchi X who parted ways with the agency at the end of 2011, has accepted the position of SVP/creative with the Bentonville, AR behemoth.

Since his departure from Saatchi X, Murray has spent the last two years building his own Fayetteville, AR-based social media/marketing technology agency, Mercury 11, which is now on the verge of being bought up by Project:Worldwide. In fact, the global agency network has officially announced its intent to acquire Mercury 11 and merge it with its own Dallas-based shopper engagement unit dubbed Shoptology, which is led by Murray’s old Saatchi X cohort (and former North American CEO), Charlie Anderson.

Terms of the deal are undisclosed, but in a statement, Murray says, “I’m excited for Mercury 11 to join the Shoptology team. Charlie is an experienced builder and has a keen appreciation for how to scale a top team to bring world-class digital shopper marketing solutions to blue-chip client partners. I have no doubt Mercury 11’s capabilities and people will add value to Shoptology’s offering and will be in good hands.”

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MRM Alum Mitchell Assumes Prez Post at ArnoldNYC

It’s been over two-and-a-half years since we last heard from Corey Mitchell, who “left” his post as EVP/managing director at MRM New York in early 2011. Well, the exec has resurfaced and has now assumed the role of president of Arnold’s New York operations, a post previously held by Lynn Power, who if you recall resigned back in June. Along with the prez post, Mitchell will sit on Arnold Worldwide’s Global Executive Committee and report directly to CEO, Robert LePlae.

ArnoldNYC’s new president spent nearly three years as EVP/MD at MRM, which he joined after working in various roles for a decade at TBWA, first in its Sydney office, then as worldwide managing director on Mars and finally as president of Chiat NY and \Tequila.

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Grey NY Continues GCD Appointment Spree

In case you needed further proof that Grey New York has fully embraced the group creative director title, the agency has appointed yet another pair to the position this week, namely Elaine McCormick and Fran Sheff-Mauer (pictured l-r). The creative duo has been working together for over a quarter-century and for the past several years at Grey NY, picking up Cannes Lions, One Show prizes and Effies along the way. As if you even have to ask at this point, yes, we’ve obtained the memo sent to staff from you know who that offers some insight into the agency’s latest GCDs as well as their remit. Maybe we should just create a separate tips box at this point. Anyhow, check it out if you’d like after the jump.

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A Barbarian Group Intern Reflects On the Summer That Was

We know, our intern reports from the trenches have been sorely lacking this summer, but as we wind down the season, we’re glad to give you some quick perspective from one such person who shall remain nameless but offers some thoughts on their time at The Barbarian Group. We’ll have more from 4A’s interns on Monday as we slowly say goodbye to summer. In the meantime, it appears that this particular intern enjoyed themselves while at TBG’s summer “program.” We asked for a recap and we basically got it. Read on if you’d like.

I’ve had my fair share of internships. Fresh out of college, I interned at an arts-and-culture webzine—I fact-checked, I made coffee, and lunch-runs. I stuck around in editorial for a few years, and after burning out hard on the whole writing thing I decided
to go back school for graphic design. Which brings me to this summer, which I spent in a creative internship at The Barbarian Group. Once I got over the initial stomach butter?ies of being an intern once again, I found myself pleasantly surprised: Barbarian gives its interns a full crash-course in the advertising industry, trusting them with an uncommon share of real responsibility.

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TBWA Adds PM Head in NY, Ramps Up Digital Arts Network Staff in LA

We figured we’d kill two birds on the TBWA front this lovely Friday. First up to bat, we’ve received confirmation that Carole Smila, who’s spent the past several months as a senior project manager at Anomaly, where she managed all the agency’s global campaigns for Converse, is joining up with TBWA\Chiat\Day New York in the newly created position of head of project management. Smila, who will assume her post at TBWA C\D NY on Aug. 26, has also served as a senior PM at what was Euro RSCG London as well as Mother during her career and had a stint as creative manager lead at Google Creative Lab prior to joining Anomaly.

Shifting gears to the West Coast now, TBWA has welcomed few senior-level folks to its Digital Arts Network as well as a new set of specialist labs–Datalab, Mobilelab and SMARTSlab–that are being housed within it. Among those joining up with DAN are David&Goliath alum Justin Manfredi, who will assume the role of deputy director and manage client services along with the digital group’s account teams at DAN LA.

As for the specialist labs, 72andSunny/W+K NY alum Larry Lac will serve as director of SMARTSlab while leading social media efforts for DAN LA, former Ignited analytics lead Eric Fader will head up the data science/analytics practice, Datalab, and Vaino Leskinen arrives from TBWA Helsinki to focus on mobile strategy and product creation as part of Mobilelab.

Finally, Peter Bassett, who’s been with TBWA for a year and has also spent time at the likes of AKQA, 180 Amsterdam and Goodby during his career, has been promoted to director of digital production.

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Former Ad Guy’s Music App ‘Pow Wow’ Brings the Party Together

You most likely have never heard of the music-sharing app Pow Wow, but creator Greg Housset believes in his product so much that he left his agency job as an account exec at what was then EuroRSCG to launch it. Pow Wow is a collaborative app that lets users create joint playlists on different devices through Spotify (the lone catch is that one person needs to have a paid Spotify account for the app to work).

Pow Wow’s first ad hit YouTube three days ago and gives consumers a straightforward overview. It’s easy to see the appeal of such a program: multiple people using their smartphones to build a playlist without needing to debate or pass around an iPod. Ideal for bar mitzvahs, weddings, sweet 16s, block parties, barbecues, dance-offs, rap battles, etc.

Over at Mashable, Todd Wasserman points out that an annoying relative could co-opt the playlist and play “Afternoon Delight” 17 times in a row (his example), but we’ll give people the benefit of the doubt when it comes to extreme idiocy. Playlist responsibly.

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Big Spaceship Alum Hirsch’s Move to Publicis Kaplan Thaler Now Official

Nearly a month to the day that we reported that Joshua Hirsch was leaving Big Spaceship after 11 years of service to possibly assume a senior-level technology post at Publicis Kaplan Thaler in mid-August, the latter agency has finally made it official. Like clockwork. Unfortunately, Hirsch won’t be bringing his catchy “Minister of Technology” title he held at BS with him to PKT, but instead joins the latter agency in the more traditional role of EVP/chief technology officer. As you’d expect, he’ll be leading Publicis Kaplan Thaler’s technology and innovation practice out of the agency’s New York HQ.

Hirsch’s new boss, PKT CEO Robin Koval, says in a statement, “Today, technology informs the creative process as never before, and Joshua will help provide our clients with an unprecedented level of innovation. Joshua is a proven leader with a significant track record of developing impressive front-edge solutions, and we couldn’t be more pleased to have him join us. We expect to do truly innovative and industry-leading work together – work that continues to lead the change for our clients.”

As previously mentioned, Hirsch spent well over a decade at DUMBO-based Big Spaceship, beginning as the digital shop’s sole coder before eventually moving up to partner and dubbing himself, yes, “Minister of Technology.” Frankly, we miss the hair.

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Vitro Ramps Up Staff in San Diego

Bi-coastal, MDC Partners-owned agency Vitro, which of course has been behind many an ASICS campaign among other things in recent years, has added a handful of new staffers in its San Diego HQ in order bolster its digital, strategic and design departments. Among those joining the fold in Ron Burgundy’s hometown are Peter “PJ” Yesawich, who joins Vitro as digital creative director (with a focus on “all things integrated”) after spending barely six months at Modus Operandi as a CD. During his career, though, Yesawich also held lead digital strategy/creative roles at the likes of EVB, Venables Bell & Partners and Exopolis.

Along with its new digital CD, Vitro has also brought on Deep Focus/72andSunny alum Danielle Waldron as executive director/integrated strategy, Eugene Kim, a former Arnold digital/social strategist who now assumes the role of director of social media and Bill Sager as design director. Along with the new hires, we’ve been told that Vitro, which won the Petco biz earlier this summer, will soon be announcing that it’s nabbed AOR duties for a yet-to-be-named “iconic spirits brand,” which the agency has been working with for the past six months. We’ll keep you posted if and when we find out which brand this exactly is.

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Grey NY Appoints Another Pair to GCD

It appears that the Grey New York president/CCO Tor Myhren and crew have fully embraced the title of group creative director, which the agency surprisingly never used until the appointments of Leo Savage and Jeff Stamp to said role on the Gillette biz last week. Now, another pair has assumed the position of GCD, namely five-year Grey NY vet Sean Crane and Joe Mongognia, who arrives from Deutsch NY.

Prior to Deutsch, the latter spent several years as a senior art director at JWT New York, working with clients ranging from Halls to Domino’s to Sunsilk, and also had stints as an ACD and/or CD at Ogilvy Mather London/New York. Anyhow, wouldn’t you know it, we do happen have a memo handy from Myhren that just went out to staff a short while ago and offers some nice background on Grey NY’s newest GCDs as well as their remit. Peep it after the jump.

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Martin Assumes President Post at Grey SF

Let’s shift gears on the Grey front for a moment from the usual New York happenings to San Francisco as the agency has welcomed Milan Martin as president of its Bay Area branch. Martin joins Grey SF after spending nearly three years as managing director/chief strategist at Anthem Worldwide. Prior to Anthem, the exec had a four-year stint at Gyro, where he last served as president of its New York office. During his career, Martin also spent a decade at both the New York and London offices of Ogilvy, where he served as account director and led brand management for the likes of IBM, Gillette, AT&T, Anheuser-Busch and Virgin.

Martin, who will lead a staff of 50 at Grey SF, replaces Brad Fogel, who left the agency on his own a couple of months ago and now serves as COO for Innocean USA.

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space150 Restructures Leadership

A changing of the guards–well, at least positions–has taken place at Minneapolis-based digital agency space150 as CEO/chief creative officer Billy Jurewicz has now shifted into a founder/CEO role in order to, among other things, focus on the expansion of the agency’s offices in New York and Los Angeles. Jurewicz’s move is just one of a handful of title changes at space150 as 10-year vet Marc Jensen is moving from president/CTO to managing partner/CTO at the agency.

In addition, David Denham, who’s been with the agency since January and serves as chief strategy officer, will now president to his title. Finally, group creative director Brian Ritchie, who joined space150 18 months from fellow Twin Cities shop Colle+McVoy, will now step up to ECD. Regarding his own move, Jurewicz says in a statement, “As we look ahead ? at the marketplace we serve, the future needs of our clients’ business, and the talent we have under roof ? now was the right time to shift our leadership structure to ready us for future growth.”

The 100-strong space150 currently counts clients including AmEx, Target, American Eagle Outfitters and Buffalo Wild Wings.

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Gotham Alum Miller Takes ECD Role at TAXI NY

After spending the last four years serving as group creative director/managing partner at IPG-owned, NYC-based agency Gotham, Reid Miller has headed to WPP-owned TAXI to assume the role of ECD at its New York office. During his time at Gotham, Miller worked alongside fellow GCD/managing partner Anthony Moss on past and present accounts including Denny’s (“Always Open,” for example), Yellowbook, Hitachi and Best Western. Prior to Gotham, Miller, an art director by trade, served as an ACD or creative director at the likes of Y&R, BBDO, Lowe and Hill Holliday. The parties involved say Miller’s appointment “completes the management lineup” at TAXI NYC, which counts clients including Mohegan Sun and Campbell’s Soup.

Miller succeeds Stephen Leps, who spent the last two-plus years as TAXI NY ECD. We’ve been told has chosen to stay close to the creative product as GCD, “building on existing client relationships and supporting Reid on a day-to-day basis.”

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Ewan Paterson, DDB Chicago Part Ways

Well, this agency’s certainly keeping us busy today. We’ve received confirmation that Ewan Paterson, who’s spent over three years as chief creative officer at DDB Chicago, is leaving the agency. Paterson joined DDB Chicago in 2010 from CHI & Partners in London, where he served as executive creative director for five years. Regarding his reasons for leaving, the DDB Chicago camp says, “He will be moving back to London with his family. Ewan intends to take some time off and will remain available to us for the next several months as we make a transition to new creative leadership in Chicago.”

Paterson is no stranger to the DDB fold as he spent a decade in the agency network’s London office working with brands including VW and Sony. During his career, the creative exec also worked at BBH London, where he led campaigns for British Airways, Unilever and Vodafone.

As for his time at DDB and future plans, Paterson himself says, “Its been a fantastic three and half years and I’m proud of the agency’s transformation from the where it was in 2010. With six Cannes Lions over the last twelve months it’s evident that agency is becoming  stronger and more diversified creatively. I’ll miss the people who make up DDB Chicago hugely, but the stars have aligned for me and the my family to go home to London.  I intend to spend three to four months being a ‘dad’ for the first time-ever and then working on setting up my own agency.”

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Guenier Out at Deutsch LA

No official word from the Deutsch LA camp as of yet, but a phone call to the agency tells us that Victoria Guenier is no longer at the IPG-owned operation where she’s spent nearly a decade. For the last four years, Guenier served as SVP/director of broadcast/content production at Deutsch LA, which last December helped fund her feature film effort, Between Us, via the agency’s Side Project Project initiative. As for her day job, Guenier worked on several campaigns for the likes of Volkswagen (including this), Playstation, Dr. Pepper and Taco Bell (including this). No word yet on reasons for her departure, but those on the Spy line allege that VW budget issues may have had something to do with it.

Prior to her lengthy stint at Deutsch LA, Guenier spent a few years on the production side at Ogilvy.

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Kevin Drew Davis Takes Creative Helm at DDB Canada

We checked with Kevin Drew Davis himself last week on what his next gig would be after leaving DigitasLBi earlier this month, but didn’t get the full story. Well, now we know as it’s hit the newswires and trades up north that KDD has assumed the newly created position of chief creative officer at DDB Canada. So why the move, Kevin? “DDB Canada has been on my radar for some time,” he says in a statement, adding, “From the senior executive team to its creative leaders, everyone I’ve met has demonstrated an unwavering passion for their work. DDB’s culture is balanced with a tremendous amount of humility and integrity, which is a rare combination. For me, it’s all about the people that surround you.”

As noted, this is the first time a chief creative officer has been appointed to lead all of DDB Canada’s integrated creative departments, which span Toronto, Montreal, Edmonton and Vancouver. Davis will be based in the agency’s Toronto office. In case you forgot, Davis spent two years as ECD for both Digitas San Francisco and Chicago prior to joining DDB Canada and spent several years as global interactive CD at W+K among other notable stints.

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Hmm, So Detweiler Lands at Arnold After All?

We first heard about this at the beginning of July and at the time, the Arnold camp couldn’t confirm that Curt Detweiler had assumed a senior-level post at the Havas-owned agency. Well, what do we have here, it appears that Detweiler has updated his LinkedIn to show that he’s now EVP/managing director/ECD at Arnold Worldwide. It doesn’t seem too far-fetched considering that Arnold’s global CEO is Robert LePlae, who in 2009 while serving as McCann North America president, brought on Detweiler as the agency’s North American creative chief.

LePlae eventually split from McCann in fall 2011 and landed at Arnold a year ago to initially assume the role of global president. As for Detweiler, the creative exec remains based out of San Francisco it appears. We’re trying to get  confirmation on his arrival and specifics such as his start date from Arnold, but as you may know, Detweiler spent several years as a creative director at various TBWA offices and served as partner/ECD at the now-defunct Ground Zero before joining McCann.

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Digital Copywriter Hopes ‘Mighty Boosh’ Impression Will Win Agencies Over

 

Sure, we’ve seen far more clever routes being taken by creatives in order to land an agency (we think this guy set the bar), but hey, we can always appreciate those taking more standard steps to sell themselves. Take for instance this enterprising Toronto guy/gal who among other things, boasts via Craigslist that he/she does one hell of an impression of characters from The Mighty Boosh, the U.K. comedy troupe that had a show on BBC years ago. Not sure if that will really help this digital copywriter’s cause, but hey, there’s this:

“Perks of working with me include:

-The submission of polished, timely work
-Full access to my knowledge of obscure rap music
-A delicious curry dish at every office potluck (it’s all I know how to cook)
– My impersonations of characters from The Mighty Boosh
-A two-week break from my Mighty Boosh impersonations at Christmas

Your duties will involve:

-Paying me every two weeks
-Occasionally supplying me with coffee
-Providing me with at least one healthcare benefit”

Not sure if this person’s looking locally, but if so, your move, Toronto agencies. Hey, we like the moxie.

 

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We Hear: What’s Going on at West Studios?

We first inquired about this two weeks ago when the tips came in and have yet to hear back, but there seem to have been some notable defections in recent times from West Studios. If the name doesn’t ring a bell, West is the San Francisco-based shop that was launched two years ago by former Apple global marketing communications head, Allison Johnson, and was initially co-funded by Twitter co-founder, Jack Dorsey (we’re being told that Dorsey has since distanced himself from the company). During its initial launch, West was headed up by Johnson, former Martin Agency GCD Keith Cartwright and Katalyst digital head, Sarah Ross.

Well, as tipsters have pointed out, the latter two are no longer at West and in fact Cartwright doesn’t even acknowledge his time at the operation on their LinkedIn profiles. Of course, these aren’t the only notable departures from the SF shop in recent months. Travis Britton, former Cutwater principal/ECD who joined West as chief experience officer last year, has parted ways as has COO, Amanda Kelso (former W+K ECD Todd Waterbury was also in the mix but is now of course serving in the same role at Target). And today, we’re hearing that a major client is on the outs with the shop. We’re putting in more inquiries to the rather secretive West Studios, and will try to clarify what the state of the union is as soon as we hear more.

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Campbell Mithun Nabs Two from Annual ‘Lucky 13? Intern Program

In April, Campbell Mithun selected the finalists of their annual Lucky 13 internship contest, which this year focused on fresh branding ideas for Twinkies. Now, two from that group, Ben Blaska and Brian Skalak, have been hired to work full-time in account positions and assist teams on KeyBank and various General Mills accounts.

“We always strive to hire our Lucky 13 interns at the end of the summer,” says Debbie Fischer, director of human resources at Campbell Mithun.  “This year Brian and Ben join us during an exciting time of organic growth.  Our other two interns, Jonathan and Harry, return to Syracuse and UNC Chapel Hill and we wish them well as they complete their degrees.”

The boys start work this coming Monday, August 12, and as you can see in the above video, they’re jazzed. I especially appreciate the hand-flailing at the end. For further amusement, you can see Ben, Brian, and fellow intern Jonathan Unger practicing ad-speak in Batman voices in the clip below.

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