I Want My Crunchy Nut Corn Flakes!

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Here’s a quickie. JWT Sydney created some outdoor signage for Kellogg’s Crunchy Nut Corn Flakes.


St Vincent de Paul Society: Steve, Greg, Jacques

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Advertising Agency: George Patterson Y&R, Sydney, Australia
Executive Creative Director: Julian Watt
Creative Director / Art Director: David Joubert
Creative Group Head / Copywriter: Bart Pawlak
Account Director: Paul Coles
Agency Producer: Matthew Comensoli
Agency Producer: Roma Stein
Designer: Nathan Dunn


Kellogg’s Crunchy Nut Corn Flakes: Break In

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In the spirit of the Kellogg’s Crunchy Nut Corn Flakes campaign, comes a new outdoor execution created by JWT Sydney. The 15 sites around Australia create the impression that lovers of the tasty flakes have used spoons to try to force their way in to the box inside. The metrolites and shopalites are running in conjunction with a larger path-to-purchase campaign.

Advertising Agency: JWT, Sydney, Australia
Creative Directors: Angus Hennah, Mark Harricks
Art Directors: Will Edwards, Chris Badger
Copywriters: Will Edwards, Chris Badger
Illustrator: Steven Cicala
Account Services: Cori McLeod, Rachel Kinder
Production Manager: Graeme Mahn


Westpac Private Bank: Zeo, Full Stop, Comma

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Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Chairman: Nick Worthington
Art Director: Lachlan Palmer-Hubbard
Copywriter: Graeme Clarke
Deputy Creative Director: Mick Stalker
Planner: Andy McLeish
Group Account Director: Paul Wilson
Account Director: Rebecca Richardson
Agency Producer: Sheridan Derby
Designer: Kate Slavin
Account manager: Lucy Sparks
Printer: Grant Longley


Abuser Dragged From Victim on Interactive Billboard

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The UK’s National Centre for Domestic Violence is out with an interactive billboard campaign in Eustis Station.


Outdoor interativo permite que você afaste o agressor da vítima

Já vimos diversas interações com outdoors, inclusive na mesma Victoria Station em Londres, mas essa é um pouco diferente. Mais simples na verdade, não exigindo do espectador que envie SMS, fotografe um código ou se posicione em algum ponto específico.

É um conjunto de painéis digitais criados pela JWT London para a NCDV (National Centre for Domestic Violence), alertando para que as pessoas denunciem casos de violência doméstica.

Ao acessar a URL que aparece no primeiro outdoor, o usuário pode “deslizar” o agressor para longe da vítima. A animação é simplória, mas a interação e resultado bem efetivos.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Canon: Photo Fighters

Advertising Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Director: Sompat Trisadikun, Keeratie Chaimoungkalo
Art Director: Sanpathit Tavijaroen, Sompat Trisadikun, Park Wannasiri
Copywriter: Fuad Ahmad, Puttipong Pattanapongsagorn
Deputy Creative Director: Sanpathit Tavijaroen
Agency Producer: Rungrudee Chinpratan, Jirateep Sangsuwan

McDonald’s Receives Calls About ‘Falling’ Billboard

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So Arnold created a billboard for McDonald’s to promote the restaurant’s new banana bread.


Insinuante Stores: Appliances By The Pound

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Advertising Agency: Propeg, Brazil
Chief Creative Director: Ana Luisa Almeida
Chief Executive Officer: Carlos Pereira
Creative Director / Copywriter: Emerson Braga
Creative Director / Art Director: Edson Rosa
Director of Integration: Vitor Barros
Planning Director: Melina romariz
Manager Operations: Renata Matos
Manager Account: Sheyla Rocha
Manager Media: Maria José
Executive Planning: Mylene Alves
Executice Account: Raphaelly Farini
Producer RTVC: José Oliveira / Paulo Pinto
Production Company:?Nove90
Director: John Oliveira
Director of Photography: Lazaro Santana
Preparation of Cast: Leonardo Duarte
Producer Sound: Elos Studios
Music Producer: Dito Martins, Flavio Morgade
Approval: Caio Batista


Engagement Citoyen: The Return Of Dictator Ben Ali

Advertising Agency: Memac Ogilvy Label, Tunisia
Creative Director: Nicolas Courant
Copywriters: Mehdi Lamloum, Asma Kanzari, Yosri Mimouna
Art Director: Yassine Boughaba
Producer: Imed Marzouk
Director: Fedh Chabbi
Agency Producers: Moez Nemsi, Aziz M’Bazaia, Bedis Benamor
Other Credits: Gerald Heraud, Cherifa Benslamia


Mitsubishi: Explore The 2012 Cork-Board Wall Calendar


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Cork boards are widely used for highlighting the important dates and evens. This calendar is the cork board (65 x 100 cm) with the map and the dates for the whole year. Specially produced Geo-tagging pins let consumer track the motion of Mitsubishi SUV on day to day basis.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Directors: Roman Davydyuk, Dima Tsapko
Copywriter: Nadya Skrynnyk
Illustrator: Roman Davydyuk

Joevanza: Mobility for Everyone


Advertising Agency: Propeg, Brazil
Chief Creative Director: Ana Luisa Almeida
Copywriter: Emerson Braga
Art Director: Vinicius Ipojucan, Edson Rosa
Creative Director: Emerson Braga, Edson Rosa
Account: Raphaelly Farini, Gilmara Santos, Raphaelly Farini
Producer: José Oliveira
Planner: Mylene Alves
Assistant Producer: Paulo Pinto
Chief Executive Officer: Vitor Barros, Carlos Pereira
Account Manager: Renata Matos, Sheyla Rocha

Clean & Clear Anti Acne Gel: Student


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Advertising Agency: DDB, São Paulo, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Director: Sergio Valente
Creative Director: Daniel Bottas, Joáo Mosterio, Andre Pedroso
Copywriter: Gustavo Diehl
Art Director: Carlos Eduardo Duarte Lopes, Rodrigo Tórtima
Photographer: Ricardo Barcellos
Account Manager: Gabriela Guzzardi, Andre Silveira, Ricardo Zanella

McDonald’s: Reflective Billboard


Advertising Agency: Cossette, Vancouver, Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Directors / Copywriters: Addie Gillespie, Mia Thomsett
Producer: April Haffenden

Maybelline Sends Russian Women to New York City

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From April 2 to April 15, Maybelline in Russia is inviting Russian women to submit their photos to Facebook and the popular Russian social network Vkontakte.


Taystee Chili Sauce: Burned Billdoabrd


Advertising Agency: McCann, Nairobi, Kenya

Hennessy: What’s Your Wild Rabbit


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Advertising Agency: Droga5, NY, USA
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer, Nik Studzinski
Creative Directors: Maja Fernqvist, Joakim Saul
Copywriter: Feliks Richter
Art Director: Alexander Nowak
Head Of Integrated Production: Sally-ann Dale
Executive Producer: Ben Davies
Associate Producer: Sarah Frances Hartley
Head Of Strategy: Jonny Bauer
Account Director: Steven Panariello

Breast Unit Prague Center for diagnosis and treatment of breast cancer: Interactive Poster


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Breast lumps are often discovered by womens partners. As a part of communication launching Breast Unit Prague (clinique for preventing and curing breast cancer) we produced this poster targeting men in male areas. When they placed their hands on the poster a pair of breasts would appear. Headline: ‘Touch them to ensure that they don’t disappear.’

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Lauren van Aswegen
Copywriter: Igor Paleta
Photographer: Goran Ta?evski

Pedigree: Poop Bags Bus Shelter


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For the month of March, dog walkers won’t have to worry if they forget to bring poop bags to Trinity Bellwoods Park, in Toronto, Ontario, thanks to Mars Canada Inc.’s latest Pedigree® bus shelter campaign. To help promote Pedigree® Chicken & Rice+ Dry Food with prebiotics, Proximity BBDO in Toronto developed the first-ever bus shelter ad that also dispenses poop bags. The idea was simple: When it comes to healthy digestion, the proof is in the poop. People walking their dog can grab a bag and put it to use. Most importantly, they can also give some thought to the quality of their dog’s “back end performance” while doing so.

Advertising Agency: Proximity BBDO, Canada
Creative Directors: John Gagne, Dave Stevenson
Art Director: Rebecca Dunnet
Copywriter: Shiran Teitelbaum
Account Director: Priyanka Goswami
Account Supervisor: Megan Epstein
Senior Print Producer: Sophia Miller
Producer: Jessica Valentini

Pedigree Bus Shelter Dispenses Poop Bags

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During the month of March, Pedigree, with help from Proximity BBDO, erected bus shelters in Toronto that dispensed bags for dog owners to pick up their dog’s poop.