Hasta La Creative!

To help McDonald’s introduce fruit smoothies we covered the glass of a TSA with material that mimicked the look and texture of a strawberry – creating a 3D ad. A classic fruit sticker was placed on the material with the words: Real Fruit Smoothies. The TSA was then topped with giant strawberry leaves. Smaller versions of this idea were created as Restobars ads with strawberries and pineapples.

Advertising Agency: Cossette, Vancouver, Canada
Co-Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Katie Ainsworth
Associate Creative Director: Lisa Lebedovich
Art Director: Lisa Lebedovich
Copywriter: Katie Ainsworth
Producer: April Haffenden
TSA Production Artist: Dennis Bayluk
Studio Artist: Rob Horsman
Group Account Director: Nadine Cole
Account Director: Kim Prosser
Account Executive: Shirley Lam

“”No wonder you always wake up hungry.”

Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Creative Director: Erwin Santoso
Copywriter: Adwityo Prabhasworo, Marsha Savira
Art Director: Erwin Santoso, Vito Winarko, Jonathan Nata
Photographer: Peddy Suryadinata (Clarissa/Peddy)
Illustrator: Monty Aji Hardito
Account Supervisor: Louise Corputty
Producer: Budi Mulianto
Account Manager: Reza Fitriano

Advertising Agency: DDB&Co, Istanbul, Turkey
Executive Creative Director: Karpat Polat
Copywriter: Karpat Polat
Art Director: Lucas Zaiden
Account Manager: Hannes Boeker

Advertising Agency: JWT, Amsterdam, The Netherlands
Executive Creative Director: Bas Korsten
Art Director: Daniel Ashkol
Copywriter: Maarten Van Kempen

Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Justin Wright
Art Director: Coenraad Grebe
Copywriter: Gauri Dalvi
Photographer: Vernon Reed
Designer: Coenraad Grebe
Illustrator: Says Who

Advertising School: Academy of Art University, San Francisco, USA
Creative Directors: Mark Edwards, Trevor Hubbard
Art Director / Copywriter: Stephanie Sullivan

We took advantage of our loading dock (cargo bay) doors, and with the aid of our outdoor made them look like the back of a Hino Truck. At the moment in which delivery trucks arrived with merchandise, it gave the ilusion that they were depositing thier deliveries into a Hino Truck.

Advertising Agency: P4 Ogilvy & Mather, Panama
Chief Creative Officer: Pinky Mon
Director Creative: Jonathan Lasso
Copywriters: Humberto Alvarado, Dennis Icaza
Art Directors: Roberto Perez, Edmar Quiros
Executive Producer: Raynier Villalobos
Account Manager: Liseth Fong
Photographer: Abdel Perez
Print Producer: A.S Graphics

LG Optimus 3D was the first 3D smartphone, we wnated to transmit the 3D effect on our billboards. On rush hour the main avenues in Panama are packed, so during 15 days we had live models standing on key hours to maximize the 3D effect with their interactions to surprise the people walking by or riding on their cars. When people saw it was a real person not a dummy they were amazed and took pictures and even stopped their cars to ask about the phone.

Advertising Agency: Y&R Brands, Panama
Creative Director: Ricardo Walter Lopez
Art Director: Ernesto Lara
Planner: Oliver Duarte
Account Executive: Ali Zelaya

Mercado Magazine is a journal of analysis of world politics and economics. Its readers are professionals and business people who work mostly in the downtown area. For budget reasons until now, the only media the magazine counted with to communicate with the readers was the same journal. To break that boundary, we created a 3D outdoor medium, a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.

Agency: JWT ArgentinaChief crative officer: Gonzalo Vecino / Pablo Alvarez TraviesoExecutive creative director: Gonzalo Vecino / Pablo Alvarez TraviesoCreative director: Ariel AbadiArt director: Fernando ZagalesCopywriter: Juan Mesz Account supervisor: Carlos NesciAccount Manager: Eliana GarciaProducer: Fabián CataneseProduction: Buenamano RealizacionesClient contact: Miguel Ángel Diez

Advertising Agency: DDB Latina, Puerto Rico