May 05

Bottega Veneta uses poetry to create interactive experience in Shanghai

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Bottega Veneta uses poetry to create interactive experience in Shanghai

Bottega Veneta presented an interactive poetic installation in Shanghai that showcased 22.000 copies of the anthology In Such a Staggering World by Yu Xiuhua – one of China’s most-read poets – arranged to form a three-dimensional Bottega Veneta brandmark.

Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Global Co-Chief Creative Officer: Mihnea Gheorghiu
Executive Creative Director LePub Singapore: Stephan Schwarz
Creative Director: Marie Poumeyrol
Creative Director: Sandra Bold
Associate Creative Director: Yucy Wang
Associate Creative Director: Giuseppe Vescovi
Art Director: Joao Araujo
Copywriter: Ruben De Barros
Head of Client Services: Giada Salerno
Account Director: Lucia Nani
Global Chief Strategy Officer: Bela Zeimann
Global Chief Strategy Officer: Sol Gahfoor
Strategy Director: Iva Boksic
Global Head of PR & Communication: Isabella Cecconi
Chief Production Officer: Francesca Zazzera
Head of Production: Federico Fornasari
Head of Video Production: Anna Sica
Producer: Edward Petrea
Editor case: Enrico Munarini
Color Grading case: Luca Parma

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May 01

VCCP and Kwik Fit show custom jokes in OOH ads

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The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For example, ‘Hey you in the Italian car. Why should you always use a sat nav? Because otherwise you’ll just Rome around’; ‘Hey, driver in the white car. Why does it cost so much to put air in a tyre? Inflation!’; and ‘Hey cab driver. What’s worse than raining cats and dogs? Hailing taxis!’

Brand: Kwik Fit

Creative agency: VCCP

Creative Director: Tony Hector,

Creatives: Ed Rees & Kat Lwahas

Account Lead: Joe Humphries.

Account Manager: Stella Wharmby

Integrated Creative Producer: Eleanor Hardy

Media Provider: Ocean OutdoorCreative

Director: David Tait

Creative Client Director: Xavier Keenan

Project Manager: Joseph Banning

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Jul 29

72andSunny, Google Paint Portraits of Disability Rights Activists on D.C. Steps

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Feb 18

TDA Boulder’s OOH Effort for Daiya is ‘Hard to Notice’

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TDADaiyaNoticeOOHLgTransitTDA Boulder launched an unusual OOH campaign for Daiya Foods, entitled “Hard to Notice.”

While must out of home efforts aim for maximum visibility, TDA Boulder’s campaign for Daiya Foods’ new line of dairy-, gluten-, soy-, and lactose-free frozen pizzas, rolling out in Portland, Oregon and Denver, Colorado, sacrifices visibility for memorability. Some of the ads are hard to see due to their placement, others because of their diminutive size and some (placed on Taxis) are usually traveling at too fast a speed to attract notice. All of the ads carry the message, “It’s easier to notice this ad than to notice our pizza is dairy-free.”

Large-format versions of the ad will run on “transit shelter ceilings?and on city bus roofs, visible from upper story windows only.” Small magnets and stickers carrying the message will be placed around the city by “guerilla teams.” The OOH campaign will be supported by digital efforts, as well as a print campaign in magazines such as Cooking Light, Health, Fitness and Food Network Magazine.

Credits:

Art Director: Austin O’Connor
Copywriter: Dan Colburn
Creative Director: Jeremy Seibold
Executive Creative Director: Jonathan Schoenberg

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Aug 31

Stuff.co.nz Outdoor Campaign Raises the Bar for Creativity

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stuff billboardRemember back in the day when a reporter would be admonished or even fired for not being the first to cover a breaking news? Well, the times have changed. An outdoor campaign by Stuff.co.nz boasts “if our team don’t break stories first, there are consequences.” Consequences, indeed (and not for the copy editors!). One of its billboards has a tomato-pelted reporter strapped to it, while another features a reporter being dangled out of a window from high above with a banner below him featuring the same line.

This kind of reminds me of a “Saturday Night Live” skit in the 70’s that depicted a bunny with a gun to its head and the tagline, “buy this (whatever) or the bunny gets it.”

Sure, humor is a fantastic motivator and will, in this case, drive traffic to the Web, but what I love about this campaign is that it raises the bar for creative. It’s not mirroring pop culture – it’s creating it, which is what Stuff does perfectly on its website, too.

Sara Barton is a copywriter, social media strategist, and avid blogger who is in search of her next opportunity. Contact her via Twitter, LinkedIn, or her blog.


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