“What people say is media-neutral, but what they do is “matching luggage,†with the print tagline on the banner, or the 30-second spot as the Flash intro to the website.
Such thinking fails to grasp the changes that digital has brought to the communications industry, that all media are digital, that all marketing is interactive, […]
In a massive win for Sony, HD DVD Consortium lynchpin Toshiba today threw in the towel and announced that it would be ceasing manufacture of HD DVD players in March, basically burying the format as a competitor to Blu-ray. The news had been widely rumoured in the last week, in the face of a series […]
BeatThatQuote.com was the UK’s fastest growing website in 2007, ahead of social network giant Facebook, according to new research.
A Nielsen Online report said that insurance comparison site Beat That Quote saw its UK audience grow by 1,165%, from 31,000 to 392,000 unique users, from December 2006 to December 2007.
In comparison, Facebook grew by 781% over […]
Nintendo have launched a free mixed-reality game “Treasure Quest: Enoshima – Treasure of the Dragon,†where users travel to an island 50km south of Tokyo to begin their quest. The players use their Nintendo DS to search for clues as they travel around the 4km island. Through the DS’s wireless feature the game will […]
Microsoft has just proposed to buy Yahoo for approximately $46b, a 61% premium over its current market valuation.
A clear and stated goal is for Microsoft to try and take on Google. This will be a multi-pronged attack on search, email, display, maps, local business listings, photo sharing, social networking….
From a search point of view, it […]
AustralianIT reports:
ANZ is set to become the first bank in Australia to launch a mobile phone banking service and its competitors are expected to follow suit soon.
ANZ is understood to be trialling the service among a small group of customers and plans to roll out commercially in the next couple of weeks. The bank […]
Nestle STICK, The Schweppes short film festival and The Speights Great Beer Delivery Win Publicis Lion Awards.
Schweppes Magnifique online at the Schweppes Short Film Festival in Romania.
At the Publicis Lion awards held in Paris last Thursday, Mojo and Publicis Digital Australia and New Zealand, were very successful.
The work was entered by all the Publicis offices […]
Publicis’ Maurice Levy and Google’s Eric Schmidt have announced a partnership between the two companies designed to find ways to make online advertising more efficient.
Google has formed a dedicated team to service Publicis, giving early access to new advertising technologies, and Publicis is helping Google to better understand advertiser demands.
Some of the initiatives involve training […]
Event promotion for the L’Oréal Melbourne Fashion Festival 2008 Herald Sun Marketing Breakfast.
Hosted by Joel Thomson
Creative Director, Publicis Digital
Presenters:
Liz Baldwin
Digital Business Manager
News Magazines, Vogue.com.au
Patty Huntington
Journalist and high-profile
fashion blogger!
Peter Alexander
Fashion sleepwear icon
If you are not online you are just not on!
We all know the power of the web and at the 2008 Herald Sun Marketing Breakfast […]
This great article from Gizomdo discusses how Apples lead design guru Jonathan Ive’s design language and philosophy parallels the designs of Dieter Rams while he was at Braun in the 50’s and 60’s.
The year 2008 marks the 10th Anniversary of the iMac, the computer that changed everything at Apple, hailing a new design era spearheaded […]
I’ve seen a few campaigns that use the web and mobile interaction but none as engaging as this example. LMFM have created a site for an upcoming book 3 Para that marries film, a mobile application and a voice recognition system, so you dictate what action the soldiers take. Since I’m not in the UK […]
I came across this great motion piece for Meet or Delete a global branded entertainment series from HP & MTV. The idea for the matchmaking series is simple, contestants get access to each others hard drives and from their snooping they decide who they delete and who they meet. So they say that the […]
This extract taken from the Guardian.
The UK will become the first major economy to see advertisers spend more on the internet than on TV ads, according to the latest forecast from a leading media buying agency.
Group M, the combined media planning and buying operation owned by Sir Martin Sorrell’s WPP group, predicts that UK internet […]
BBD Stockholm have launched a new campaign that invites users to help sell their cars. Brilliant! VW Golf Auditions is the search for the best VW Golf dealer in the country. They supply the information on the car (how kind of them) and you prove that you have the gift of the gab. There are […]
This new Facebook App for Topshop at first glance seems pretty good. It pushes out the latest fashions available at Topshop and gives users a chance to rate them. I realise I may not be the target audience but I was hoping for more information and interaction with this app. Still it competently does its […]
This is a great interview about how Tinker Hatfield from Nike came up with the design for exposing the “Air Bubble” which is now an iconic feature of Nike.
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I posted about this technology a few months ago. This online application allows users to upload an image and resize it dynamically. The image will lose only the areas of the image that are not crucial while keeping the same balance and composition no matter the proportions.
Try it for yourself.
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Perry Valkenburg newly appointed President of TBWA\Europe, talks to Campaign Magazine about his thoughts on the role.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
