Check out NIKE PHOTOiD a new mobile application which allows users to customize their own set of sneakers according to their physical surroundings. Take a picture of something on your camera phone (it could be anything from a piece of graffiti to an ice cream sundae) and then send this pic off to a […]
Telstra’s QR Code launch teaser campaign broke yesterday.
It’s great to see this technology finally arrive in Australia, and we’re convinced this new tool will change the face of media activation and response marketing. Coupled with the arrival of iPhone in a few short weeks we are clearly also about to see some big behavioral changes […]
Two interesting articles relating to Sports wear and Music
Converse team up with Strokes singer, Julian Casablancas, Pharell Williams and Santogold for ‘Drive Thru’
And blow me down, a Nike branded tune recorded by Kanye has been Grammy nominated.
Outtake: Brands are now seemingly more then expected to become content creators, in so much as they […]
Nielsen Buzz Metrics was launched a little over a week ago in Australia – here is the low down.
Buzzmetrics is essentially Nielsen Online’s service that allows you to measure trends, qualitative commentary on brands and garner category insights. All based on internet users interactions, conversations and behaviours in the social web…
Nielsen proclaims to have […]
Interesting read from yesterday’s Adnews.
Young Aussies are fitting 38 hours of activities into every 24-hour period thanks to multi-tasking, new research from Synovate has found.
The annual Synovate Young Asians study, which covers 11 markets across Asia Pacific and looks into youth media perceptions and consumption, has for the first time published findings on Australian youth.
The […]
Powerset, a much talked-about start up search engine has finally launched. It’s not really a search engine, as such, but a clever toolset that interprets natural language queries, and facts on a web page to radically change the way we consume information.
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In addition to Vodafone, Gizmodo reports that the iPhone will also be offerred by Optus through Singtel’s Asian deal.
So Apple’s carrier exclusivity deals are over. Probably just as well.
To me the philosophical question for carriers: if you are so against becoming BDPs (bid dumb pipes) then why take the iPhone? Sure, it will buy […]
An Aussie company is gearing up to release a computer headset that allows people to control video games using only the power of their minds.
In short, this cool little device features 16 sensors that measure electrical impulses from the brain, enabling machines to register facial expressions, emotions and even cognitive thoughts by visualising them. […]
Uniqlo shows us how t-shirts are an expression of who your are. Create your own loop and rank other’s loops….on how “cool” you think they are.
http://www.uniqlo.com/utloop/
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OK, Time Machiner may seem completely stupid – but some people still say that about Twitter (come to think of it some people still say that about tinternet). I too almost dismissed this idea, then I tried it.
Basically it’s a tool that allows you to send an email at a pre-determined date any time over […]
Avatars are currently bound to the particular world in which it was created. But at the Virtual Worlds Conference 2008 in New York City last week, several companies showcased their efforts to allow people to carry their avatars from one virtual world to another, and even out onto ordinary Web pages. These developments point to […]
Apple filed a patent last week for a “fully fledged digital liefestyle fitness companion” reports Apple Insider (via Zeus Jones). I must admit being a regular(ish) user of Nike Plus I’ve always thought a heart rate monitor would be great (being an old fart and all). I’m not sure what some of the other monitors […]
Persepolis, an animated film about a young girl in Iran during the islamic revolution is very similar to my story and that’s why i was taken by it….but the thing that impressed me most was the website about the film.
This website is a work of art. With easy navigation it’s also very functional.
love the layout its […]
First the Wii inspired a bunch of folk to get off the couch and get active with gaming. PS2 and Singstar realised this yonks ago. My eight year old desperately wants Guitar Hero… now gaming with GPS enabled phones gets kids outdoors again. UK-based LocoMatrix has developed a number of
location-based games kids can play outdoors […]
Recently brought to my attention (thanks Michael!) a cool free mobile application Nokia Sports Tracker which integrates your smartphone and your GPS with exercise-related data-logging, stats and exports to Google Earth .
It record your tracks, graphs speed vs time and speed vs distance, captures photos taken during recording are automatically positioned on the track, blog […]
A while back some clever strategist looking for another way to afford another beach house, conceived the idea of creating a special little book for a brand. The book would treat the brand like a person; give it a personality, a social standing, a few colours that it clothes itself in and a few key […]
On Thursday March 6 between 7.30am – 9.00am, 600 attendees are getting together to do just that at the Herald Sun Marketing Breakfast. Myself; Liz Baldwin, Digital Business Manager for News Magazines, Vogue.com.au; Patty Huntington, Journalist and high-profile fashion blogger; and Peter Alexander Fashion sleepwear designer and e-tail success story. More on us at: lmff.com.au
It […]
Chris Anderson’s latest. Great stuff.
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This is bloody great.
Facebook app + QR code. Sounds like someone playing ‘cool shit mashup’. But here something’s been made that is much greater than the sum of its parts.
It’s really simple. You add the Facebook app. Click ‘make my tshirt’. And you’re pretty much done. A custom QR code t-shirt is generated that you […]
“What people say is media-neutral, but what they do is “matching luggage,†with the print tagline on the banner, or the 30-second spot as the Flash intro to the website.
Such thinking fails to grasp the changes that digital has brought to the communications industry, that all media are digital, that all marketing is interactive, […]
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