The new and improved Willys stores are about to open and to ensure that customers will find their way there, they’re actually redirecting traffic with mysterious traffic signs all over the town of Halmstad. All roads used to lead to Rome, but now they lead to Willys.
I’m showing off the book cover first, which was sent out to book critics wrapped in that familiar red net one buys oranges in. We’ve seen fruit stickers as ads before, on apples for Yrkes-SM and Bananas for Garfield the movie, but this example is less farfetched than a lasagna loving cat in your fruit bowl. The book it advertises, Tutti Frutti, is like a dictionary of every fruit and berry there is, where facts, recipes and inspiration on each fruit fills the pages together with ultra stylish and mouth watering photographs of each one. The book is written by Klas and Maria Lindstrand, and designed by Klas Lindstrand who also came up with the advertising concept. See stickers inside.
Finally! I can’t even recall how many emails we’ve gotten from people who sell the “new” media space of escalator advertising (meh, I did some in -94, get a grip) where they show off annoying handrails simply decorated with brand-logos on them or something equally boring. But here Rediffusion DY&R in Mumbai, India finally does something creative with advertising on an escalator, using it to show a man with different haircuts for Juice Salon. Ten points!
To promote Air Canada’s high frequency of flights between “Rapidair†destinations, namely Montréal, Ottawa and Toronto these cones were scattered about named cities. Ad agency Marketel, Montréal did the creative.
TBWA\ Hunt Lascaris South Africa created this little personally delivered stunt for Pedigree.
Pedigree wanted to create awareness of their Pedigree puppy formula and the nutricious energy it gives small dogs and puppies. Because the dogs are smaller they generally use a dog flap in the door to get in and out.
Here’s the kicker, look where they placed that dog flap. Waaay up there. Yep: “We placed dog flaps on doors all around the suburbs. However, instead of placing them low where they are usually found, they were placed at the top implying that the dog had the energy to jump through the top. We also slipped a sample of the Pedigree puppy formula under their doors for their dogs to try”.
Let me “put my client hat on” for a moment here. This door has no other dog flap, how do you know they have a dog? Slipping dog food under the door where dogs live sounds like a recipe for a really messy hallway – could you put it in the mailbox outside plz? I try to avoid getting bombarded by advertising, I don’t know how if I’d get a warm fuzzy feeling knowing you just used my property as your free media space. Ok, that taken care of, lets see more pics and credits inside!
TORKE 2.0 in Lisboa – Portugal (doesn’t Lisboa sound so much cooler than plain old Lisbon?) did this little “Guerrilha” (again, way cooler than “guerrilla”) city stunt for their client Throttleman fashions shops.
In order to communicate Throttleman’s Autumn-Winter collection several people dressed with Throttleman’s clothes walked around the city of oporto with giant tags outside their clothes . Wherever this group would pass, people around them with which had bluetooth turned on would receive an alert SMS of what was happening around them and to invite them to the nearest Throttleman shop.
Tesco Lotus’ idea is “always fresh” so BBDO Bangkok created these stickers to go on glass tanks in front of restaurants showing live fish, with the copy reading “as fresh from Tesco Lotus” in a sticker that looks like the Tesco price tag.
CD & AD: Suthisak Sucharittanonta, CD & CW: Subun Khow, CW: Kongpope Siriwattanagarn, CW: Supparat Thepparat
These vinyl stickers are becoming increasingly popular as advertising media. Dublin City uses them to seal the drains with a giant sink plug. The tagline reads: “Water is precious. Let’s conserve it.â€
Sydney’s First Fleet Park has a new peachy attraction which according to LiveNews.com.au ‘Ella’ was modelled on All Saints star Jolene Anderson. How long the peaches survived, who knows.
DDB South Africa propped a car in the Johannesburg International Airport parking area, right next to the walkway so that everyone could see it. They covered the car in dust, parking tickets and wheel clamps on every wheel. People who saw the spectacle even stopped to photograph it. A sign above the car carried the punchline which explained the car… (inside)
DDB Melbourne created this little (literally) ambient campaign for CitySearch Melbourne, by highlighting these tiny venues they remind people that some of the best hot spots are well hidden in the city, but all can be found via the citysearch website.
Pop Quiz hot shot. You’ve been briefed by Adidas to do a stunt sure to grab the attention of the 11,000 runners of the Auckland Marathon. Adidas wants you to give the runners hope, remind them that nothing is impossible even when there’s 42 kilometers left, and do it in that kick-ass over the top Adidas way.
What do you do? What do you do?
Why, it’s a given that build a custom made gianormous hurricane fan that’ll give runner 50 knots worth of second wind at 17 km mark if they opt to run in the adiBOOST lane. A massive gust of wind will cool, push and amuse and leave the runners thinking “yeah, what the heck, nothing is impossible”. Or at least thinking: “Weeeeeeee!” which is just as good, really.
Hell, even Darth Vader and other fans of the dark side opted to use the fan. Go adiBOOST! See film of the contraption in action inside (super adgrunts).
Preeminent Jury from Around the World Amassed to Judge the Best in Digital Media and Web Advertising for One Show Interactive
~ Will McGinness of Goodby, Silverstein & Partners named as Jury Chairman ~
New York (January 09, 2008) – Twenty-eight of the top creative directors in the field of interactive advertising have been chosen to judge the One Show Interactive awards, the industry’s most prestigious awards competition celebrating the year’s best in digital media and web design.
A street corner stand-off for the show East West 101.
RazorJunior Sydney (Australia) where Josh Moore is the Creative Director and Julian Saide is the Art Director working with Giuliana DeFelice Copywriter on this project.
When I got this ‘corner ad’ (for lack of a better term, what should we call this trick?) I was reminded of a few other corner ads, and I wondered how many we might collect.
Considering that practically everyone has been talking about the huge gash in the floor of the Tate, Doris Salcedo’s 3ft deep and 584ft long installation called Shibboleth – affectively known as “Doris’ crack” – it was only a matter of time before someone hijacked it to try and crack into the papers with their brand.
London creative team Max Bugoyne and James Beswick did just that.
full glory inside
From Naga DDB Malaysia comes this interesting twist keeping Regional Environmental Awareness at the top of mind while taking a relaxing swim in a public pool. They’ve painted the poster straight on the tiles of pool. Or printed? I’m not actually sure how they did it, I just know they did.
we just got this note in our inbox:
Zebra Crossing is now one of the most popular element of guerilla marketing. This time, it has been used in order to draw attention to the “Settimane dell’Architettura e del Design“, an international appointment between designers, architets and passionates.
MTN Company, a brave and innovative integrated communication agency of South Italy, has experimented zebra crossing advertising in Cava de’Tirreni (Salerno) using 7 different decorations realized by the local ceramists.
I didn’t even know that Zebra crossings were such a popular media space – one would think that traffic laws would frown upon that sort of thing.
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