Feb
03
1Time Airlines ambient stunt in South Africa
Posted in: Uncategorized
DDB South Africa propped a car in the Johannesburg International Airport parking area, right next to the walkway so that everyone could see it. They covered the car in dust, parking tickets and wheel clamps on every wheel. People who saw the spectacle even stopped to photograph it. A sign above the car carried the punchline which explained the car… (inside)
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