Dec
17
Zebra crossings as ad space in Italy
Posted in: Uncategorized
we just got this note in our inbox:
Zebra Crossing is now one of the most popular element of guerilla marketing. This time, it has been used in order to draw attention to the “Settimane dell’Architettura e del Design“, an international appointment between designers, architets and passionates.
MTN Company, a brave and innovative integrated communication agency of South Italy, has experimented zebra crossing advertising in Cava de’Tirreni (Salerno) using 7 different decorations realized by the local ceramists.
I didn’t even know that Zebra crossings were such a popular media space – one would think that traffic laws would frown upon that sort of thing.
