Polycell ambient stunt at the Tate.

Considering that practically everyone has been talking about the huge gash in the floor of the Tate, Doris Salcedo’s 3ft deep and 584ft long installation called Shibboleth – affectively known as “Doris’ crack” – it was only a matter of time before someone hijacked it to try and crack into the papers with their brand.
London creative team Max Bugoyne and James Beswick did just that.

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