Juice salon, India, uses creative escalator advertising


Finally! I can’t even recall how many emails we’ve gotten from people who sell the “new” media space of escalator advertising (meh, I did some in -94, get a grip) where they show off annoying handrails simply decorated with brand-logos on them or something equally boring. But here Rediffusion DY&R in Mumbai, India finally does something creative with advertising on an escalator, using it to show a man with different haircuts for Juice Salon. Ten points!

read more

No Responses to “Juice salon, India, uses creative escalator advertising”

Post a Comment