NBC Sport Unveils NASCAR Ad with Nick Offerman

A few days ago, NBC Sports leaked a 30-second teaser of its NASCAR ad starring Nick Offerman. Now, with a handful of days to go until the Super Bowl, they’ve unveiled the full spot, “America Start Your Engines” (the online version of which clocks in at just over two minutes).

The ad features Offerman lamenting the current state of our country, before offering NASCAR as an antidote. He sing-talks lyrics like “Welcome to the place where we speed all day/Where we bump and grind in a non-sexual way” over racing and tailgating footage (also featuring Offerman, naturally). It makes the most of Offerman’s persona, largely allowing the actor to play up his own personality for laughs, and is ultimately a pretty clever effort — especially considering it was  done in-house in collaboration with Hungry Man and director Dave Laden. While certain elements of the gag run out their welcome during the full duration, we imagine that will largely be taken care of during the edit for the broadcast version.

A 60-second version “America Start Your Engines” will run immediately following the conclusion of the Super Bowl, plugging NBC’s coverage of NASCAR beginning July 4th.

Forget Football. Nick Offerman's Glorious Nascar Music Video Will Get You Pumped for Racing

You got a taste the other day. But now it’s time for the whole damn gluten-stuffed main course, as NBC Sports has rolled out its complete two-minute video with Nick Offerman singing gloriously about Nascar.

It’s a match made in heaven, really, as Offerman brings his world-weary, manly-man persona to the topic of America having gone soft, and needing the adrenaline shot of auto racing—along with all the accoutrements that culture brings, like grilled meats and American flag thongs—to set things right.

The video was made in-house, with Hungry Man’s Dave Laden directing. A 60-second version will air right after the final whistle of NBC’s Super Bowl telecast this Sunday, starting the network’s engines nicely as it returns to broadcasting Nascar this summer.

Below, check out the script and credits.

SCRIPT
America, it’s time for a gut check.
If the founding fathers saw us huddled in our little cocoons, texting each other smiley faces,
They’d hang their powdered wigs in shame.
When our idea of danger is eating gluten, there’s trouble afoot.
Yes, we the people have gotten soft, and all the likes in the world aren’t gonna save us now.
But one thing will.
Welcome to the place where we speed all day
Where we bump and grind in a non-sexual way
Where scores are settled, and we break the rules
And everybody’s got a set of badass tools
Get some NASCAR in your life
Hello glory, goodbye strife
Welcome to the place that we call home
Where meats are grilled and you can bring your own
Where everyone’s welcome and we all belong
Even my friend in his American flag thong
Get some NASCAR in your life
Hug your kids and kiss your wife

You want Billy and Sally to learn about math and science?
Send them to the school of NASCAR, they’ll thank you for it.
Sure everybody at NASCAR gets a trophy
As long as they win the f**king race
Watch your mouth
Did you know that less than 10 miles from Sonoma Raceway you can go wine tasting?
True story.
Get some NASCAR in your life
Slap some butter on your knife
Welcome to the place where your beast is freed
Like the rubber hooves of a tire stampede
Where men and women compete together
Just like they did back in the 18-nevers
200 miles per freaking hour
700 freaking horse freaking power

VO: Neck and neck, the battle is down this last stretch/
And Offerman takes Harvick to the checkered flag
There’s Harvick, Logano and Hamlin and Newman
Keselowski, Dale Jr, they’re all super human
Jeff Gordon, Carl Edwards, Matt Kenseth, the Busches
And maybe Jimmie Johnson will come back and kick some tuchus
Hello glory, goodbye strife
You’ve got NASCAR
In. Your. Life.

CREDITS
Client: NBC Sports Agency
John Miller – CMO
Bill Bergofin – SVP Marketing/ECD
Lorin Finkelstein – VP Brand/Co-ECD
Lindsay Davenport – Producer

Production Company: Hungry Man
Allan Broce – EP/CD
Dave Laden – Director
Eric Schmidt – DP
Erin Sullivan – Producer
Craig Repass – Line Producer

Editorial: Rock Paper Scissors
VFX: The Mill
Music: Beacon Street



Nick Offerman Offers America a ‘Gut Check’ for NASCAR

Nick Offerman will plug NASCAR immediately following the conclusion of NBC’s Super Bowl coverage, in an ad created in-house by NBC Sports in collaboration with Hungry Man.

The 30-second teaser “Gut Check” — recently released by NBC — sees Offerman speculating that “If the founding fathers saw us huddled in our little cocoons, texting each other smiley faces, they’d hang their powdered wigs in shame,” before offering up a certain something that “rhymes with masscar” as an antidote. NBC plans to release the extended, two-minute  “America Start Your Engines” this Wednesday, which promises to feature Offerman rapping lines like “we bump and grind in a non-sexual way.” A 60-second version of this spot will air immediately following Super Bowl coverage, while “Gut Check” will air preceding the game along with a separate spot that will not feature the actor.

“We just felt like he was the perfect character to carry the message,” NBC Sports Senior Vice President of Marketing Bill Bergofin told Adweek, referring to the choice of Offerman.

Credits:

Client: NBC Sports Agency
John Miller – CMO
Bill Bergofin – SVP Marketing/ECD
Lorin Finkelstein – VP Brand/Co-ECD
Lindsay Davenport – Producer

Production Company: Hungry Man
Allan Broce – EP/CD
Dave Laden – Director
Eric Schmidt – DP
Erin Sullivan – Producer
Craig Repass – Line Producer

Editorial: Rock Paper Scissors
VFX: The Mill
Music: Beacon Street

Jason Sudeikis Hilariously Returns as the World's Worst Soccer Coach for NBC Sports

It was at this time last year that we first met Ted Lasso, an American football coach (played by Jason Sudeikis) hired to manage London’s Tottenham Hotspur Football Club—and manage very, very poorly—in a hilarious short film promoting NBC Sports’ English Premier League coverage.

Well, Coach Lasso is back. And he’s better—or rather, worse—than ever.

In this sequel from New York agency The Brooklyn Brothers, Lasso has lost his Tottenham job (he lasted just six and a half hours) and has given soccer sportscasting a try. That goes wretchedly too, though, as Lasso can’t get a grasp on the concepts of relegation, the offside rule or really anything requiring a modicum of basic intelligence.

So, he returns to America, where he creates a Little England in his own home, gets drunk with friends in the morning while watching the EPL (games kick off at 10 a.m. ET, or even earlier, on Saturdays) and finds his next great coaching gig. He even catches up with Adweek cover boy (and sometime professional goalkeeper) Tim Howard.

The original film was great, but this one might be even better. It’s even more packed with jokes, most of which hit the mark, and Sudeikis has settled even more comfortably into the role of clueless buffoon.

This is one wanker you don’t mind spending a little more time with.

NBC Sports’s EPL coverage returns for another season on Aug. 16.



Nick Kroll Steals the Stanley Cup in Comedy Short for NBC’s NHL Coverage

Nick Kroll really wants to play in the NHL—so badly, he'll steal the Stanley Cup and hold it hostage.

At least, that's the premise of this long-form ad for NBC Sports' coverage of the hockey league as the playoffs approach. Kroll and his henchmen get up to predictably idiotic but entertaining antics. That includes, naturally, eating out of the trophy—first salad and then fondue. Kudos to them for keeping the meal balanced.

The ad was created by the Brooklyn Brothers, which is carving out a specialty of pairing comedians with sports leagues—it also turned Jason Sudeikis into a soccer coach for the Premier League on NBC last year. The network also airs NHL games, and reportedly recommended the agency for the hockey work.

NBC's own talent also makes cameos in the ad, including Jim Cramer—the perfect choice for a spot that shouldn't be taken seriously.


    



Costas’s ‘Pinkeye’ Keeps Him Away Another Day at the Olympics

The longtime NBC host of the Olympics tended to his sore eyes on Wednesday, while the “Today” co-host Matt Lauer again served double duty.

    



TV Sports: Live (Streaming) From Russia

As the Winter Games from Sochi, Russia, begin, it is worth remembering that four years ago from Vancouver, NBC streamed only hockey and curling. Now, all 15 sports will be streamed live.

    



TV Series Will Focus on N.H.L. Players in Olympics

Producers will track teams and leading players for a seven-hour series focusing on the Sochi Games and five outdoor stadium games during the league’s regular season.

    



Premier League Coverage Pays Off for NBC

NBC Sports Group has gone big with covering Premier League soccer games as part of a three-year deal. The viewership numbers have shown that the formula for full-blown coverage has been working.

    



NBC Gets More Than It Expected

NBC got a great deal, it paid nothing for the America’s Cup races, and it also got lucky, televising a remarkable comeback.

    



Football X Soccer – Um técnico americano em Londres

A velha discussão “Football x Soccer” é o tema da campanha da NBC Sports neste divertido vídeo que promove nos Estados Unidos a transmissão da temporada de futebol inglês, a Premier League.

Na propaganda de 4 minutos divulgada no Youtube, o técnico fictício de futebol americano Ted Lasso (Jason Sudeikis) chega em Londres para ser o novo treinador do time de futebol (futebol futebol) Tottenham Hotspur, os “Spurs”. O vídeo conta diversas diferenças entre os esportes americanos e o futebol, como o fato de nunca existir empate no futebol americano, e também brinca com sotaques e expressões americanas e inglesas. Por exemplo: “Coach” (técnico nos Estados Unidos) e “Manager” (técnico na Inglaterra). Ainda tira uma casquinha dos clubes ingleses 🙂

Se você entende inglês e gosta de futebol, assista agora, é genial!
Caso contrário, prometo que atualizarei o post assim que surgir uma versão legendada no Youtube. Se alguém conhecer uma, me mande aqui nos comentários 🙂

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie