Sep 26

Breyers Shows You What Parents Do After the Kids Go to Bed, and It's Pretty Messed Up

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After the kids are tucked into bed, parents like to turn the lights down low, put on some not-safe-for daytime programming, and get down and dirty … with frozen desserts.

At least, that’s what Breyers claims in this off-the-hook song-and-dance number from DDB that manages to get “I said so” to rhyme with “gelato.”

The music video is an extended version of a concept visited in an earlier 15-second spot, in which a young son catches his parents snacking on Breyers Gelato Indulgences in the middle of the night. If you thought the first ad was cheesy, this cringe-worthy version goes on way too long, and really makes you feel like you did walk in on your parents doing something you shouldn’t have seen.

CREDITS
Client: Breyers (Unilever)
Creative Agency: DDB
Media Agency: Mindshare Worldwide
Executive Creative Director: Janet Guillet
Director: Beth McCarthy-Miller
Assistant Director: Janet Guillet
CW: Janet Guillet/Marcia Murray
Producer: Joanne Diglio
Prod. Comp: EUE Screengems
Editor: Chris Franklin/Big Sky
Music: Singling Serpent
Photographer: NA
PR Agency: Golin



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Jul 15

Let's All Thank Weird Al for Turning 'Blurred Lines' Into an Anthem of Proper Grammar

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Weird Al might not be the hero an illiterate Internet wants, but he’s certainly the one it needs.

His newest video, “Word Crimes” (a parody of “Blurred Lines”), is possibly the catchiest grammar lesson created since the days of Schoolhouse Rock. The song and kinetic-type video cover a wide swath of everyday errors, from “its” vs. “it’s” to abusing the word “literally.”

A few of my favorite lines:

“You should never write words using numbers, unless you’re 7 or your name is Prince.”

“Listen up when I tell you this: I hope you never use quotation marks for ’emphasis.'”

“I saw your blog post. It’s really fantastic. That was sarcastic. Cause you write like a spastic.”

He even squeezes in a PG-13 pun with his reference to the aid of “some cunning linguist.” Look at Weird Al, gettin’ scandalous.

This clip almost makes up for his practically unwatchable video for “Tacky,” a lifeless parody of Pharrell’s “Happy.” After seeing that one the other day, I was just about ready to write off Weird Al. But never underestimate his ability to get the last word.



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Aug 14

Katy Perry Gives WhatsApp a Starring Role in Her New Video, Free of Charge

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Ever wonder exactly which messaging service Katy Perry uses to chat about being a champion while she’s taking a dump? Well, mystery solved: It’s WhatsApp. In just a few days, millions have already watched the lyric video for Perry’s new single, "Roar," which is told through a rapid-fire group chat on Perry’s iPhone. The video’s popularity, while no real surprise, has definitely been an unexpected boost for WhatsApp, the mobile messaging service that’s featured throughout the video—despite not paying Perry a dime for the endorsement. According to Forbes, a WhatsApp spokesman confirmed the company’s app was definitely the one used in the video, but he said it was not part of any paid arrangement. Perry is reportedly a fan of the app and uses it to stay in touch with her entourage, so this concept might have been drawn from real life. Which makes it pretty entertaining to watch the video with the sound off and imagine what an incredibly strange and arguably psychotic conversation this would actually be. 


    

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Apr 15

A Whole Lotta Pointin’ Going On in Band’s Crowdsourced Music Video

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Get ready to have your mind blown. Dutch band Light Light has created one of the most amazing interactive music videos ever, housed on a site called DoNotTouch.org. The site tracks your mouse pointer throughout the video and shows you where everyone else pointed, as well. You're asked to signal your answers to certain questions, such as where you're located on a world map. But you're also given challenges along the way, like following a narrowing path or not touching a naked woman (thus, it is possibly NSFW). The result is both hypnotic and engaging, which is a rare combo indeed. Watch the video here.

    

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