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| THE ORIGINAL? Raid insecticide – 2002 Source : Cannes Archive Agency : DraftFCB (Brazil) |
LESS ORIGINAL Esem Mat insecticide – 2013 Source : KristalElma Bronze Agency : TBWA Istanbul (Turkey) |
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| THE ORIGINAL? Autan Insect Repellent – 1997 “The insects will have to change their diet” Source : Cannes GOLD LION, Agency : ALMAP/BBDO (Brazil) |
LESS ORIGINAL Mugga Insect Repellent – 2012 Headline : “Mosquitoes don’t like you anymore” Source : Adsoftheworld Agency : BBDO Warsaw (Poland) |
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