Un packaging très réussi pour cette brique de lait, basé sur les valeurs nutritives. Un travail efficace par la designer Audrée Lapierre autour de la “data-visualisation”, indiquant les informations et données principales. Plus de visuels du produit dans la suite dans l’article.
After the captivating and beautifully interactive Get The Glass, I was eagerly anticipating the next Milk campaign. I can’t say I was necessarily anticipating anything, but I was blown away by the newest campaign, White Gold. 
I have yet to fully explore the site, yet the interactivity is pretty inspiring, and the campaign is bizarrely different. Odopod has done some impressive work once again. And the series of YouTube music videos with White Gold and The Calcium Twins defies words.
And as it should be, even the YouTube and MySpace pages are awesome. I have a good deal of exploring left to do, as I try to wrap my brain around the epicness of White Gold. Pretty interesting stuff for something as simple as Milk.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
