TBWAChiatDay Stages Nissan Sentra ‘Wake’

TBWAChiatDay launched a new spot for the Nissan Sentra, entitled “Wake,” which shows an old Sentra being laid to rest (or, more accurately, compacted at a junk yard).

A man says his last tearful goodbyes to “Steady Betty,” along with some friends. After his friends encourage him to have one last moment alone with the car, he snatches a memento and a keyboardist plays a slow, sad version of Miley Cyrus‘ “Wrecking Ball” as the car is compacted. Realizing they all have meetings to get to, the group piles in the man’s new Nissan Sentra. One of the friends admires the new setup, to which the man replies “Too soon,” before admitting he was only joking.

It’s all a fairly entertaining and memorable way to highlight the Sentra’s dependable nature and durability, throwing in some nods to the new vehicle’s features at the end. The ad does tend to drag a bit in the middle, however, and would probably have benefited from being edited down to a 30-second spot. That being said, we’re just glad Bret Michaels wasn’t involved.

Credits:

Advertising Agency: TBWAChiatDay, USA
Chief Creative Officer: Stephen Butler
Creative Directors: Chris Ribeiro, Drew Stalker
Associate Creative Directors: Jeff O’Keefe, Marco Monteiro
Director of Integrated Production: Brian O’Rourke
Executive Producer: Guia Iacomin
Associate Producer: Dossett
Executive Business Affairs Manager: Robin Rossi
Director of Project Management: Janet Perez
Director of Traffic Operations: Dessiah Maxwell
Traffic Operations Manager: Courtneyrose Chung
Production Company: Imperial Wood Pecker
Director: Simon McQuoid
Executive Producer: Charlie Cocuzza
Line Producer: Anita Wetterstedt
Editorial Company: Cut + Run
Editor: Isaac Chen
Executive Producer: Carr Schilling
Producer: Adam Becht
Color Co: The Mill
VFX Co: Jogger
Finish Artists: Matt Trivan, Shauna Prescott
Graphic Artist: Jorge Tanaka
Producer: Lynne Mannino

PETA Cuts Open Miley Cyrus' Little Sister for Ad Protesting Classroom Dissection

Miley isn’t the only member of the Cyrus family with a knack for exposing herself. In fact, younger sister Noah takes things one step further by posing as a dissected corpse for a PETA ad protesting classroom animal dissection.

In typical PETA fashion, the ad’s primary image is crass and confrontational. Noah, a 15-year-old actress, is staring right at the viewer, pale and glassy-eyed, with her chest peeled open to reveal her internal organs. This is paired with the headline, “I am not a classroom experiment.” Smaller type adds: “Neither are cats, frogs, rats, pigs, or other animals killed for dissection.” The hashtag is #DissectionKills.

Asked about the experience of being made up to look like a medical cadaver, Noah said in a statement: “It kind of was weird being on the table, and the feeling of being about to be cut open. The thought of that happening to an animal would be terrible.”

It might sound paranoid to read into PETA’s motives behind choosing Noah, whose connection to her sister allows them to build more advertising around the image of celebrity instead of the thing they’re supposed to be caring about. But at this point, PETA’s starchasing is almost more annoying than its knack for empty hyperbole.



A Topless Miley Cyrus Licks and Fondles a Blow-up Toy in Ad for Seamless Tights

In case you were wondering where Miley Cyrus was hiding, look no further than this little ad with everyone’s favorite wrecking ball wearing nothing but a smile and some Golden Lady seamless tights.

It’s not going to break the Internet, but it is an odd palate cleanse after a day of staring at the sun—er, the moon—in the form of Kim Kardashian’s oily derrière. 

Subtlety isn’t exactly Miley’s strength, and she sure packs enough innuendo and suggestive behavior into these 15 seconds to wedge herself in some weird cavity of your brain like a GIF of a monkey drinking its own pee.

Just kidding, Miley. Keep up the good twerk, YOLO, lulz, 420, etc.



The Folks Over at Firehouse Wish You a ‘Happy Twerky Day’

We hope you’re ready for Thanksgiving, because the Turkey Day items are starting to pour in. If you’ve noticed that the word “turkey” rhymes with the word “twerky” and find this funny, then you’re in for a treat. For whatever reason (blame Miley), twerking turkeys seem to be a thing this year, and the folks over at independent full-service Dallas agency Firehouse couldn’t resist getting in on the action. Maybe they were just in a celebratory mood after being named creative AOR for San Antonio-based Mexican restaurant chain Taco Cabana last month.

They’ve created a video full of twerking turkeys (actually people dressed in turkey costumes), entitled “Happy Twerky Day.” That pretty much sums things up: dudes holding speakers blasting dance music while people twerk, dressed up as turkeys. If you find that premise funny, you’ll get a good chuckle out of the above video. If you don’t, you’d probably be better off spending that 58 seconds elsewhere. And if all that turkey twerking still isn’t disturbing enough for you, try this GIF of a Miley Cyrus twerking turkey. Or don’t, if you’d still like to sleep at night.

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Op-Ed: Miley Cyrus is a Strategic Brand Genius

mileycyrus

It’s been a while since we’ve heard from Maude Standish, co-founder and managing director of Tarot, a millennial trend forecasting and strategy development company that’s the sister company of L.A.-based agency, Mistress. Now that she’s introduced herself with her call to arms for millenials, Standish turns her focus to arguably the most talked-about celeb in the past several months and how she’s taken over in terms of branding. We should note that while we’re not in the habit of republishing/repurposing content, the original version of this was published in the blogger section of HuffPo–though Standish did us a solid and added more to the mix. Read on if you will.

Sinead O’Connor is worried about Miley. So is Elton John. So are the bearded guys of Duck Dynasty. But I’m not. Because I know that Miley is a strategic genius and that brands actually have quite a bit to learn from her. You might not like the way her tongue hangs off to the side or the fact that her nipples have become commonplace water-cooler fodder. But you can’t argue with the fact that she has captured the world’s attention and aroused a response out of the best of us.

Before her now infamous MTV Video Music Awards performance, Miley Cyrus had never had a Billboard No. 1 hit—not a single one. In fact the song “We Can’t Stop” that she performed at the VMAs rose to the No. 2 spot, but could never quite break the barrier to be a Golden # 1. Instead, the song that broke that top-spot barrier was “Wrecking Ball,” which came after her controversial performance. “Wrecking Ball” didn’t just break a personal record, she also smashed the record for most views in a single launch day, with the music video getting more than 19.3 million views in just 24 hours, beating One Direction’s previous record by more than 7 million views. Just one week later the video had been watched 36.5 million times in the U.S. alone, Miley’s VMA outfit was being called the Halloween costume of the year, and a line of twerking Miley “bobble-butts” had gone into production for the Christmas season.

continued…

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Sinead O’Connor Writes Miley Cyrus the Best Tough-Love Letter of All Time

Sinead O'Connor is a woman who knows controversy, and in one of the best-written open letters in recent memory, she wants Miley Cyrus to know that twerking your way into the headlines isn't a form of protest; it's just a way to "let the music business make a prostitute of you." O'Connor's letter was a reaction to Cyrus citing 1990's "Nothing Compares 2 U" as an inspiration for her "Wrecking Ball" video, along with Cyrus saying her hairstyle was an homage to O'Connor. Instead of being flattered, O'Connor fired back with a blistering (but clearly well-intentioned) missive on how Cyrus is being fooled and exploited by the music industry:

The music business doesn’t give a shit about you, or any of us. They will prostitute you for all you are worth, and cleverly make you think its what YOU wanted.. and when you end up in rehab as a result of being prostituted, ‘they’ will be sunning themselves on their yachts in Antigua, which they bought by selling your body and you will find yourself very alone.

UPDATE: Cyrus has responded on Twitter, mocking O'Connor for not exactly being a role model herself and pointing out the fact she's hosting SNL this week:

Also, Amanda Palmer has written a rebuttal to O'Connor, saying that Cyrus isn't a record label puppet. "She's writing the plot and signing the checks."

If you haven't read O'Connor's letter in its entirety, be sure to check it out below:

Dear Miley,

I wasn’t going to write this letter, but today i’ve been dodging phone calls from various newspapers who wished me to remark upon your having said in Rolling Stone your Wrecking Ball video was designed to be similar to the one for Nothing Compares… So this is what I need to say… And it is said in the spirit of motherliness and with love.

I am extremely concerned for you that those around you have led you to believe, or encouraged you in your own belief, that it is in any way ‘cool’ to be naked and licking sledgehammers in your videos. It is in fact the case that you will obscure your talent by allowing yourself to be pimped, whether its the music business or yourself doing the pimping.

Nothing but harm will come in the long run, from allowing yourself to be exploited, and it is absolutely NOT in ANY way an empowerment of yourself or any other young women, for you to send across the message that you are to be valued (even by you) more for your sexual appeal than your obvious talent.

I am happy to hear I am somewhat of a role model for you and I hope that because of that you will pay close attention to what I am telling you.

The music business doesn’t give a shit about you, or any of us. They will prostitute you for all you are worth, and cleverly make you think its what YOU wanted.. and when you end up in rehab as a result of being prostituted, ‘they’ will be sunning themselves on their yachts in Antigua, which they bought by selling your body and you will find yourself very alone.

None of the men oggling you give a shit about you either, do not be fooled. Many’s the woman mistook lust for love. If they want you sexually that doesn’t mean they give a fuck about you. All the more true when you unwittingly give the impression you don’t give much of a fuck about yourself. And when you employ people who give the impression they don’t give much of a fuck about you either. No one who cares about you could support your being pimped.. and that includes you yourself.

Yes, I’m suggesting you don’t care for yourself. That has to change. You ought be protected as a precious young lady by anyone in your employ and anyone around you, including you. This is a dangerous world. We don’t encourage our daughters to walk around naked in it because it makes them pray [sic] for animals and less than animals (a distressing majority of whom work in the music industry and the associated media).

You are worth more than your body or your sexual appeal. The world of showbiz doesn’t see things that way, they like things to be seen the other way, whether they are magazines who want you on their cover, or whatever.. Don’t be under any illusions.. ALL of them want you because they’re making money off your youth and your beauty.. which they could not do except for the fact your youth makes you blind to the evils of show business. If you have an innocent heart you can’t recognise those who do not.

I repeat, you have enough talent that you don’t need to let the music business make a prostitute of you. You shouldn’t let them make a fool of you either. Don’t think for a moment that any of them give a flying fuck about you. They’re there for the money.. we’re there for the music. It has always been that way and it will always be that way. The sooner a young lady gets to know that, the sooner she can be REALLY in control.

You also said in Rolling Stone that your look is based on mine. The look I chose, I chose on purpose at a time when my record company were encouraging me to do what you have done. I felt I would rather be judged on my talent and not my looks. I am happy that I made that choice, not least because I do not find myself on the proverbial rag heap now that I am almost 47 yrs of age.. which unfortunately many female artists who have based their image around their sexuality, end up on when they reach middle age.

Real empowerment of yourself as a woman would be to in future refuse to exploit your body or your sexuality in order for men to make money from you. I needn’t even ask the question.. I’ve been in the business long enough to know that men are making more money than you are from you getting naked. Its really not at all cool. And its sending dangerous signals to other young women. Please in future say no when you are asked to prostitute yourself. Your body is for you and your boyfriend. It isn’t for every spunk-spewing dirtbag on the net, or every greedy record company executive to buy his mistresses diamonds with.

As for the shedding of the Hannah Montana image.. whoever is telling you getting naked is the way to do that does absolutely NOT respect your talent, or you as a young lady. Your records are good enough for you not to need any shedding of Hannah Montana. She’s waaaaaaay gone by now.. Not because you got naked but because you make great records.

Whether we like it or not, us females in the industry are role models and as such we have to be extremely careful what messages we send to other women. The message you keep sending is that its somehow cool to be prostituted.. its so not cool Miley.. its dangerous. Women are to be valued for so much more than their sexuality. we aren’t merely objects of desire. I would be encouraging you to send healthier messages to your peers.. that they and you are worth more than what is currently going on in your career. Kindly fire any motherfucker who hasn’t expressed alarm, because they don’t care about you.

Via OurStage.


    

Twerking the Hand That Feeds You: Beats Tees Off on Miley Cyrus

"Will somebody please feed Miley Cyrus?"

That's the request from one anthropomorphized Beats Pill speaker to another in the commercial below, which aired Sunday on MTV after the pop singer's controversial performance on the Video Music Awards. To which the other speaker opines: "Don't you need ass to twerk?"

Actually, Beats, feeding Miley would be your job.

First off, hat tip to sci-fi writer Tim Maughan for pointing out the Miley-mocking video on the Beats page. The brand is involved with plenty of pop and hip-hop stars at the moment, but the confluence of Miley and Robin Thicke at the VMAs was a branding bonanza for the electronics maker.

Beats Electronics is, of course, the brainchild of rapper and producer Dre, whose Beats by Dre headphones have been a huge success. The company's next big thing is a wireless speaker called the Beats Pill, voiced in commercials by Eminem, Chris Rock and (it sounds like, at least) Tichina Arnold from Fox's late, lamented Everybody Hates Chris. The speakers have been prominently featured in music videos, notably Miley's, and Thicke starred in a full-blown RadioShack ad for them with his accessories—I'm sorry, backup dancers—using the speakers to do more or less everything except speak. 

Anyway, on Sunday, Miley and Robin got down and dirty on stage in a way that offended millions of people who were doubtless being forced at gunpoint to endure the spectacle. Beats, meanwhile, was ready—like, really, really ready (thanks to the digital wizards at Framestore)—to whip up a video showing two Pills asking where "all the thick girls" have gone while watching clips from Thicke's video and then suggesting Miley should have more material to twerk with. "Somewhere, Sir Mix-A-Lot is crying his eyes out," says one.

This actually wasn't the only time Beats teed off on a pop star during the show. It also found time to make fun of Katy Perry (who doesn't appear to be sponsored by the company) in a video with Barclays Center seats visible behind the two big-mouthed little speaker dudes. And Dre protege Eminem announced a new album at the VMAs, which Beats immediately promoted with a 30-second clip from the rapper's new single.

Check out all three videos below. It was a well-orchestrated campaign of pop-culture mockery—as well as pop-culture sponsorship, individual-artist sponsorship, cross-platform synergy, album promotion. So, y'know, don't confuse it with satire.

Here's a question: When, during the VMAs, weren't you watching an ad? Yeah, we're going to go with "never," too.


    

Cyrus Family Pops the Charts

wdrblacklogoTwo Cyruses, Billy Ray and Miley are topping the charts for their respective songs which will appear on Walt Disney Records soundtracks. This week, Miley Cyrus debuts with “The Climb” (Walt Disney/Hollywood/Lyric Street) at No. 48 and father Billy Ray bows with “Back to Tennessee” (Walt Disney/Lyric Street) at No. 59 on Billboard’s Hot Country Songs chart.

The Songs are due to be unveiled on March 24 in the Walt Disney Pictures film, “Hannah Montana The Movie,” which opens nationwide in theaters April 10. Back To Tennessee is also the title track of Cyrus’ upcoming CD, which will be released on April 7. This marks the first time in nearly twenty years that a father and daughter have appeared on the chart with separate solo singles.

A musical highpoint in “Hannah Montana The Movie,” Billy Ray (as his character Robby Ray Stewart) performs “Back To Tennessee.” Written by Cyrus, Tamara Dunn and Matthew Wilder, it is inspired by Billy Ray’s longing to return to his roots and breathe the sweet southern air of his home state.

(Source) Press