Hasta La Creative!

TBWA Toronto has a new spot for Nissan Sentra that explores fears of filling up, horror movie style.

The 60-second “Gas Station” opens on a man arriving at a creepy, dimly-lit gas station. Soon the station comes to life, as the man is relentlessly attacked by the gas pumps, which also do a number on his car. Eventually, another man, driving a Nissan Sentra, comes to the rescue, beckoning him to hop in. This is followed by the message, “Don’t Fear Filling Up,” and boast of the Sentra’s “Better combined fuel economy than Civic.” In a spot that spends so much time on a ridiculous fuel-fearing message, you’d think they’d focus a little more than a quick flash of text on the Sentra’s fuel economy, but instead most of the 60 seconds are spent on building up unconvincing horror atmosphere. Stick around for credits after the jump. (more…)

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What if people only interacted through text messaging? They could still meet up and walk around together, but is our world headed for non-verbal communication ruled by Autocorrect? These are the questions at the root of “The Dystopianest Dystopia Ever,” a short film written and directed by freelance copywriter Jon Murray, who most recently worked at Leo Burnett, Toronto.

In the short film, a guy and a girl meet outdoors with cell phones in hand, ready to talk by texting. People no longer communicate with eye contact or use their vocal cords, but the guy has his epiphany that will undermine the “dystopianest dystopia.” If our future is headed in that direction, doctors who treat Carpal Tunnel Syndrome should be patting themselves on the back.

The video is only two minutes, but it packs an efficient punch. And even if you don’t care about the future of technology, it’s a well-done creative project that you can watch for free, so why not support? Credits after the jump.

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