Hasta La Creative!

Carmichael Lynch promoted Julie Batliner and Marty Senn to roles as managing partners. They join the agency’s current managing partners, Mike Lescarbeau, Marcus Fischer and Mark Feriancek.

“These two brilliant young leaders are each rightly famous within the increasingly integrated fields of advertising and public relations,”Carmichael Lynch CEO Mike Lescarbeau said in a statemetn. “Their deep insights and modern worldview will keep our offerings relevant, continuing our longstanding tradition of providing groundbreaking work to our clients.”

Senn was promoted to chief creative officer at Carmichael Lynch last December, after serving as executive creative director for over three years. During his time with Carmichael Lynch he’s helped the agency win new business including U.S. Bank, Truvía and Arla Global. Before joining Carmichael Lynch he spent two and a half years as a creative director with Goodby, Silverstein & Partners, following over three years as a senior creative with Cutwater and two years in that role with Fallon London. 

“It’s an honor to help build this next iteration of Carmichael Lynch,” Senn said. “There’s so much talent here already, in so many different capacities, that I think we’re in a really unique position to be that ‘agency of the future’ that everyone is trying to be.”

Batliner has served as president, managing director and senior partner of Carmichael Lynch PR division Spong since May of 2010. Prior to that she spent five years as Spong’s managing principal and chief client relations officer. Before joining Carmichael Lynch in August of 2005, she spent seven years as senior vice president with Fleishman-Hillard International Communications. 

“I am proud to work with the team to take the agency to the next level in this ever-evolving marketing landscape with an even sharper focus on our client-centric approach,” said Batliner. “We are poised to help our clients’ businesses succeed as marketing disciplines continue to become more interdependent.”

It appears Sasquatch is sitting this one out, and the absence of Jack Link’s mascot is much appreciated.

Carmichael Lynch takes a different approach with their latest campaign for the jerky brand, based on a concept not all that dissimilar from Snicker’s “You’re not you when you’re hungry” approach: that intense hunger can make you angry, which they define as “hangry.” The series of 30-second spots depict several such hangry individuals, with their intense hunger personified by angry animals that emerge from their stomach, which also acts as a visual representation of the “Feed your wild side” tagline. In “Lecture Hall,” for example, a student is taking a test when his intense hunger causes a puma to emerge from his stomach. It is not until the puma is sated with a piece of beef jerky that it retreats back where it came from, after helping the kid out with a test answer (apparently this is a highly intelligent feline). Other spots take a similar approach, depicting a woman waiting for her flight to take off, and a man stuck in a meeting. The spots will run online and on on channels such as Comedy Central, ESPN, and FX, alongside the existing “Messin’ with Sasquatch” campaign.

“Nothing says Feed Your Wild Side like literally feeding your wild side,” explains Kevin Papacek, director of marketing for Jack Link’s Beef Jerky. “Hangry is how you feel when you experience hunger to the point of being angry – visceral, debilitating hunger. This deeper hunger can only be fed by Jack Link’s Jerky.”

Stick around for “Middle Seat” and credits after the jump. continued…

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Carmichael Lynch and the Denver Museum of Science are testing the myth that talking to a plant helps it to grow healthier and stronger to support Mythbusters: the Explosive Exhibition, and they need want your help.

Mythbusters: The Explosive Exhibtion, which runs from October 10th-January 6t, offers exciting ways for visitors to interact with the mythbusting process. “We wanted to extend that experience online for people who can’t get to the Museum in person, or who just can’t enough,” explained Marty Senn, executive creative director at Carmichael Lynch. To do so they’ve enlisted the help of an online audience to help debunk (or not debunk) the myth that talking to plants helps them grow healthier and stronger.

The Denver Museum of Science is asking people to help by going to talktoaplant.com and tweeting what you’d like to say to the plant. Tweet about whatever you want, from the government shutdown to the MLB playoffs to this incredibly depressing news about West Coast starfish. Custom tweet-to-speech technology developed by Carmichael Lynch will then read the tweet to one of the two plants in the experiment. The other plant just sits in silence, the control plant. Poor control plant.

Both plants run on 12-hour light cycles and are watered by an in-house technician, in case you’re worried about all that. Water showings occur every Wednesday over the lunch hour. You can tune in to the live stream over the next couple of months to see if the myth is busted. Will the myth be debunked? Tell us what you think in the comments section. Credits after the jump. continued…

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