Cutwater Brings Intel to the Coffee Shop

Agency Cutwater teamed up with production company Cap Gun Collective for a series of comedic shorts promoting Intel’s Chromebook.

Set in a coffee shop, the shorts are based around the premise of computer problems happening in the real world. Unfortunately, the scenarios presented seem a little bit dated. In “Monotaskers,” for example, a woman at a coffee shop won’t let a man do more than one thing at a time, taking his book while he sips his coffee. “Frozen Coffee” presents a glitchy barista, which is funny in a way, but also seems removed from the current technological climate (as is the case with “Monotaskers”). Since, at the end of these spots, Intel’s Chromebook is presented as the solution, it’s as if Intel’s competition is presented as computers from the previous decade, rather than modern competitors. That doesn’t do a whole lot to represent the Chromebook in a good light, and leaves viewers with little reason to pick it up over its real-world competition. (more…)

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Duncan/Channon Scares Up Laughs for DriveTime

San Francisco agency Duncan/Channon has a new campaign for client DriveTime, or “the number-one used car chain for the credit-strapped.” Building on last year’s “Rescued” campaign, the agency again called on the comedic directorial duo Adam & Dave from production company Arts & Sciences to entertain and inform you about the client’s services.

The first spot “Hold the Lemon” involves a bit of old-school freestyling and almost recalls Reno 911!:

Two more below.

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Mekanism Goes All the Way to The White House to Prevent Sexual Assault

This newly released PSA created by Mekanism for a tiny, no-name client known as the United States government includes quite a few famous faces aligned behind a single cause: reducing sexual assault rates via personal responsibility.

In fact, the spot begins with some (literal) in-your-face testimony from everyone’s least favorite fictional creative director:

The release tells us that Mekanism “developed the It’s On Us campaign’s concept, creative, and design” with production help from The Mill and Park Pictures while the White House brought the power of celebrity to bear on the project.

Like most PSA campaigns, this one includes multiple elements encouraging viewers to get involved.

(more…)

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Carbon VFX Adds Marlo Baird Kinsey as West Coast Executive Producer

carbon-mbkinsey_press-2Full-service creative studio Carbon VFX has announced the hiring of Marlo Baird Kinsey as west coast executive producer out of the company’s Los Angeles offices. She will be responsible for overseeing “all aspects of production in Carbon’s L.A. office, including bidding for visual effects, CG, motion graphics, color correction and finishing.”

Marlo joins Carbon VFX with a unique blend of VFX post-production and editorial experience, most recently serving in a production role at The Mission. With over ten years of post-production experience, Marlo has worked as a freelance producer for myriad visual effects studios, production companies, television networks and editorial collectives. She has worked with clients including VW, Nike, and Samsung. Additionally, Marlo has extensive experience working in the worlds of non-profit and political activism, including time as a community organizer for the Barack Obama Campaign. She also serves on the board of the L.A. Contemporary Dance Company.

“It’s a pleasure to welcome Marlo on board to run production ops in L.A. Her experience, versatility and great personality make her the perfect person to build upon the success this office has experienced in the short time we’ve been in this market,” said Frank Devlin, executive producer and partner at Carbon VFX.

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