Oct
19
Shots have been fired
Posted in: UncategorizedSomebody has finally said what we’ve all known for a long time now – that big brewers worry more about their latest gimmick than their actual brew. Well done, Breckenridge Brewery. Well done.
Jul
30
Shots have been fired
Posted in: UncategorizedSomebody has finally said what we’ve all known for a long time now – that big brewers worry more about their latest gimmick than their actual brew. Well done, Breckenridge Brewery. Well done.
May
20
Shots have been fired
Posted in: UncategorizedSomebody has finally said what we've all known for a long time now – that big brewers worry more about their latest gimmick than their actual brew. Well done, Breckenridge Brewery. Well done.
Jun
16
Mentally Tough
Posted in: Uncategorized
This spot has been around awhile, but I hadn’t seen it until this weekend. On Father’s Day, actually. Maybe it was the mood of the day, but this just jumped out of TV and slapped me around a little in terms of relevance. A great example of the right spot placed at just the right time.
Creating spots like this seems deceptively simple. Oh, hell you just take a quote from an interview Earl did a few years ago and cut together some old footage. But crafting a spot this tight and this on strategy out of found material is, in no way, as easy as it sounds. WK is just so damn good at this stuff. The Magnificent Bastards strike again.
File under: marketing to men.
May
30
Bushnell: A million bucks for a Bigfoot.
Posted in: Uncategorized
Bushnell makes all kinds of yummy optics and cool electronic gadgets. From binocs, to laser range finders to GPS units to scopes to trail cameras. You know what a trail camera is don’t you? You attach it to a tree somewhere deep in the forest and it waits patiently until it senses movement. Then it clicks off a few frames. The idea is to photograph nature without all that human intervention stuff. Sometimes the results are pretty interesting. Like the photo of the raccoon who decided to take a ride on the back of the boar.
Now comes the report that Bushnell seems to be preparing to offer a cool million to the first person who can capture indisputable proof of the Sasquatch with one of their trail cameras. As noted, the Sasquatch is an advertising favorite and probably deserves a spot here.
In any case, a tip of the hat to our friends at Bushnell. The promotion is coming soon. The buzz is starting now.
Feb
12
Will Ferrell smells like a turtle cage.
Posted in: Uncategorized
Will Ferrell + Old Spice + Semi-Pro Co-brand + user participation = pretty fuckin’ awesome. Check it. You really gotta hand it Old Spice and WK. This is one helluva brand renovation that’s underway. Irrelevant and cheesy to irreverent and, gulp, potentially cool. One can almost drop Old Spice in the shopping cart without shame.
Feb
03
Maybe the most relevant super ad we’ll see today.
Posted in: Uncategorized
A click leads you here to play a surprisingly engaging and difficult advergame.
And yeah, I added Alka-Seltzer to today’s shopping list. Well played, Speedy. Well played.
Jan
08
Safe. From odor.
Posted in: Uncategorized
Mixed sports metaphors, high-top striped socks and an intentionally cheesy payoff. There’s a lot to like here.
Jan
03
Irene Done speaks for the nation.
Posted in: Uncategorized
Dec
12
Whopper Freakout really sells.
Posted in: Uncategorized
So, in one fell swoop, we’re selling the living hell out of product and freshening up the testimonial. Nice work Crispinites. Nice work.
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