With a match in her hand and a mischievous smirk on her face, Samantha Bee is getting her inner pyromaniac on. She’s in the middle of a photo shoot in a loft not far from the Lincoln Tunnel in New York, and it’s a fitting visual, given that, since launching Full Frontal on TBS three…
The future of virtual reality might look as much like a movie as it does a spreadsheet. For the past several years, VR has been increasingly heralded as an immersive medium unlike any other, one that could transform the way we watch shows, play games and create art. But while brands and media companies continue…
Welcome to Adweek’s second annual Disruptors list, our celebration of women who are not only shattering the glass ceiling but advancing the cause of gender diversity and inclusion. Not satisfied with the status quo, these executives, entrepreneurs and innovators have taken the lead, upending existing power dynamics while breaking down one barrier after another. Read…
One of the worst parts about online shopping today? Tracking a package. Whether it’s copying and pasting a dreadfully long tracking code or being prompted to log in using an often faulty link, the experience of following the shipment of a purchase can be tedious. Improving this process often requires a heavy investment that many…
When The Handmaid’s Tale premiered one year ago, the Elisabeth Moss drama changed Hulu forever. “That show’s success created awareness for Hulu that wasn’t there in the creative community and within the general population, and [it] started a chain of events that helped move the momentum forward,” said Randy Freer. Since he took over as…
It’s no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on–all with an eye toward reaching young men and the advertisers that would follow. But for the most part, the bulk of hard-core gamers is still drawn to Amazon’s Twitch and YouTube, streaming the less brand-friendly, first-person shooter games…
At AGW Group, authenticity is revered. “The success of our agency rests purely on our culture,” explained CEO Adam Gorode, who co-founded the Brooklyn culture marketing shop five years ago. “We’ve benefitted by having a band of outsiders approach this industry. Our media buyers are not media buyers by trade; our advertisers are not advertisers…
Ladies’ lingerie brands are the latest in the fight to fend off digital upstarts. For years, Victoria’s Secret has been the dominant brand, with roughly 50 percent of the women’s underwear market share, but last year its sales reportedly saw a drop-off with each passing month (as much as 10 to 14 percent from month…
As a nearly 40-year-old brand, Adweek has a rich history of following the key trends shaping the businesses and careers of the people we write about. We pride ourselves on being nimble and scrappy enough to change along with them to stay relevant and valuable to our audience. We have adapted along the way and…
Thanks to Amazon’s latest shareholder letter, we know its formidable Prime subscription service now has 100 million members who order more than 5 billion products a year. Competing retailers have rolled out comparable two-day (and faster) delivery options, but Prime sets a high bar with streaming movies, TV and music, as well as access to…
“One-sided.” “Inconclusive.” “Immense shortcomings.” The ad world’s response to an anonymously sourced 2016 study on media transparency conducted by the ANA, K2 Intelligence and analytics company Ebiquity was almost universally negative. As Publicis Media CEO Steve King put it, “The whole industry was tarred by one or two rogue players.” Yet the report, which focused…
In the iconic 1984 film The Karate Kid, Daniel LaRusso’s sensei, Mr. Miyagi, tells his prot?g?, “man who catch fly with chopsticks, accomplish anything.” Well, perhaps anything except convince Ralph Macchio, who played LaRusso in three Karate Kid films, or William Zabka, who portrayed his nemesis Johnny Lawrence in two movies, to return to the…
YouTube’s biggest challenge used to be delivering compelling content to mobile screens. But while mobile still represents 60 percent of YouTube’s overall watch time, the focus of Thursday’s NewFronts event–which the company calls Brandcast–will shift to “the second biggest revolution that online video has ever gone through: the TV screen and the living room. The…
It started for me with a new television. When I set up my new smart TV, I noticed that there, right next to the traditional networks, were upstart new publishers–sharing space on my screen like equals. That, it struck me, is the new consumer economy. People now have access to publishers, to brands and to…
When the Digital Content NewFronts launched in 2008, no one could have predicted the issues digital video would one day face, such as brand safety, misleading political ads and conspiracy videos. However, the Interactive Advertising Bureau, which operates the NewFronts, says that hasn’t deterred advertisers–and it has the research to back that claim up. IAB…
With video blazing new audience and brand engagement, the 2018 NewFronts should be an important pivot point for producers and platforms as well as marketers getting more comfortable using video as a branding tool. That will include direct-to-consumer brands eager to spin first-party data into next-generation marketing including video in all its forms, ranging from…
Carol Goll has a passion for products–and she really loves cars. That passion is what landed her a highly successful tenure at Mercedes-Benz USA, a company she called home for 13 years. Goll was the company’s general manager of brand marketing until her departure in 2007. Under her leadership, MB USA became a powerhouse luxury…
While some agencies turn to outside groups or send creatives on immersive expeditions to understand Middle America, Omaha, Neb.-based Bailey Lauerman’s years working with local and regional brands helped it “build this authentic understanding of what America looks like from the inside out,” CEO Greg Andersen explained. He added that after joining the agency in…
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