Before she became a creative force in the advertising industry, Lisa Topol–now co-chief creative officer at DDB New York–was dead set on becoming a professor of religion and 19th century Victorian literature. But while the topic was fascinating to her, it became unfulfilling. “I just felt like I’d never be doing anything that engaged with…
Advertiser spend for NFL games has been strong this season, though last year’s Super Bowl was the lowest-rated Big Game telecast since 2009. And according to a new survey from consumer intelligence research platform CivicScience, fewer people are planning on tuning in this year than in years past as well. Just 33 percent of Americans…
One of the most important plays in football history was made on March 7, 1969, though it didn’t take place on a field anywhere. It happened at the U.S. Patent and Trademark Office, where the claims examiners received registration No. 882283 from an office at 345 Park Ave. in New York: The National Football League…
The Super Bowl, which will be played Feb. 3 in Atlanta, is the NFL’s annual crown jewel and, arguably, the ad industry’s too. Last February, close to 120 million people watched the game in the U.S. across broadcast and digital platforms. But it’s not just about the action on the field. The commercials are among…
What do you do when you’re in a room with 50 of the greatest football players of all time while they’re filming 2019’s Super Bowl ad celebrating the NFL’s 100th anniversary? You ask them about their favorite spots from years past, of course. From Coca-Cola’s classic “Mean” Joe Greene ad from 1979 to the NFL’s…
While endorsing products is hardly new territory for NFL stars–remember that breakthrough Noxzema ad with Joe Namath and Charlie’s Angels star Farrah Fawcett that aired during the 1973 Super Bowl?–the league hasn’t offered any official coaching on how its players can be better marketers. Until now. NFL chief marketing officer Tim Ellis is embarking on…
In the fall of 2009, Snickers came to BBDO with two big challenges: an ambition to create a Super Bowl spot that would score high in the USA Today Ad Meter (the one poll that mattered back then) and a long-term task to rejuvenate the brand, one that was iconic and loved but forgotten in…
When a trailer for a new Crocodile Dundee movie, titled Dundee, dropped roughly two weeks before Super Bowl LII, the internet was in shock. A reboot of the iconic Crocodile Dundee franchise … starring Danny McBride? Really? It couldn’t be. And it wasn’t really, but it did stump people and get them talking for two…
The New England Patriots’ Bill Belichick will be heading into his ninth Super Bowl on Sunday, tops among all NFL head coaches. And among current TV ad sales chiefs, his counterpart is CBS’ Jo Ann Ross, who has headed up network ad sales for CBS since 2002. For Ross, now president and chief advertising revenue…
Influencers have been a hot topic among marketers for years now, but using them has translated to more than just social engagement for brands, according to new data from consumer intelligence research platform CivicScience. In fact, 22 percent of respondents said they had purchased something because an influencer recommended it on social media. That’s compared…
As a musician, Will Cady knows just how hard it can be to attract an audience. But on Reddit, Cady found himself a thriving community of fans who not only listened to and shared his music, but even went so far as to find him a new venue in 2013 when show plans fell apart…
SpecialGuest spun off from sibling company 1stAveMachine as a distinct, separate offering over four years ago, with co-founder Aaron Duffy providing creative direction to clients. Since then, SpecialGuest has worked with brands including Google, Spotify, Squarespace and YouTube. SpecialGuest has branched out to offer the approach across a range of creative directors. Duffy likened the…
In his day job, Peter Bihr is a strategic consultant who provides big tech companies and the occasional government with policy work, research and product advice around Internet of Things (IoT) technology and other emerging platforms. But earlier this year, Bihr set out to solve one of the many problems that marketers face when using…
Over the last 15 years, TVNewser has documented the downfall of some of the most high-profile TV news personalities–journalism professionals who had been welcomed into homes day after day for years, only to be undone seemingly in an instant. Below, a look at some of the most notable TV-news flameouts since 2004. Dan Rather In…
Mention the term “brand safety” to those with a cursory knowledge of how online advertising works and it conjures images of content farmers fueling ad networks to game the convoluted programmatic ecosystem of legitimate ad dollars. The end result is that ads from household brands are then served on low-quality websites containing everything from fake…
Television news matters. The networks should be monitored, scrutinized, criticized and applauded when appropriate. And all of the scrutiny makes TV news better. That was the simple idea behind the launch of my blog CableNewser 15 years ago. I was a television news junkie, and I wanted to read more about the shows, the stars…
In 2005, one year after the launch of TVNewser (now owned by Adweek), morning news history was made when Robin Roberts joined Diane Sawyer as anchor of ABC’s Good Morning America. It marked the first time ever that two women had hosted a national morning news show. They worked side by side for five years,…
Barbara Walters reinvented TV news during her five decades in the business. In 1974, she became the first female co-host of an American news program on Today (though she had already been doing the job unofficially for a decade); and two years later, ABC Evening News named her the first female co-anchor of a network…
On Jan. 1, 2004, a Towson University college freshman named Brian Stelter (now chief media correspondent for CNN Worldwide and anchor of Reliable Sources) launched a potent little blog about the TV news business. First called CableNewser, then renamed TVNewser that July when it joined the Mediabistro Blog Network, it quickly became the go-to industry…
When it comes to the intersection between tech and retail, there’s no one-size-fits-all approach–especially for mobile. A new report from market research company GfK found that while a whopping 71 percent of millennials consider their mobile device to be their most important shopping tool, just 21 percent of boomers feel the same. “These findings highlight…
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