Have you ever imagined a beer brand sponsoring the FIFA Women’s World Cup? Well, wake up: It’s 2019, and it’s happening in your ad break. Today, 30 million girls play soccer around the world. That’s a lot. That equals an entire country of women playing soccer. In communities across the globe, soccer is more than…
While plenty of shoppers today buy what they need via desktop or mobile, they have high hopes for more innovative shopping technologies over the next five years, according to research from commerce experience provider Elastic Path. Over half of consumers believe voice-based shopping, for example, will be widely offered within the next year, so brands…
Athletics are often championed as an excellent way to learn the power of teamwork, dedication, goal setting, pushing your limits and playing through pain. Everybody’s Most Powerful Women in Sports is a shining example of those skills in action. It’s not easy to help the way for future generations, battle gender opportunity and opportunity, sometimes…
With cord-cutting rampant, the big broadcast and cable networks have another problem. Streaming platforms are coming for one of the few remaining types of live programming that audiences still love: live sports. Some of these new deals dating back to 2016 include Twitter and Amazon snagging rights to select NFL games, while Facebook and Yahoo…
Was anyone really surprised when the raging debate over gender parity tumbled onto the World Cup stage after Team USA’s rout of Thailand? Certainly not its co-captain Alex Morgan, who is among the 28 members of the U.S. women’s national team in an epic legal battle with the U.S. Soccer Federation over pay equity and…
Is there a point at which a preternaturally gifted, finely tuned sports star should step off the gas, like when her team is annihilating an opponent and charging toward a record-toppling win? Alex Morgan, Olympic gold medalist and 2018’s U.S. Soccer Female Player of the Year, doesn’t think so. “Every goal matters,” she told Fox…
As part of this year’s Women Trailblazers issue, we asked our honorees to pick four iconoclastic women from throughout history who they would invite to a dinner party–and to imagine what the conversation would be like. Several names came up more than once, including Michelle Obama, Rosa Parks, Oprah Winfrey, Ruth Bader Ginsburg and a…
When her boyfriend proposed to her in 1999, Anna-Mieke Anderson became the proud owner of a diamond engagement ring. All was bliss until her father asked her where the diamond itself came from. Little did he know his question would alter the course of her life. In researching an answer to her dad’s question, Anderson…
In addition to leading two top agencies, Margaret Johnson, CCO and partner at Goodby Silverstein & Partners, and Leslie Sims, the U.S. CCO for Ogilvy, are both multiple Cannes Lions award winners, and both have Southern roots. Johnson went to the University of North Carolina, Sims attended Clemson, and each is an alum of the…
Cannes Lions International Festival of Creativity is advertising’s flagship event, with the official attendee numbers suggesting that 16,000 of the great and the good from the industry make the annual pilgrimage to the chic resort. Per travel data firm Adara, U.S. travelers from New York and San Francisco will be some of the most well-represented…
I was a teenager when celebrities like Tyra Banks, Dennis Rodman and the cast of Friends started posing with milk mustaches in print ads and the tagline “Got Milk?” became a cultural catchphrase. Two decades later, that glossy Goodby Silverstein & Partners campaign is retired, but I still associate milk with greatness. And I didn’t…
As the president of Mattson, a food and beverage consultancy based in Silicon Valley, Barb Stuckey is perennially on the lookout for new brands that consumers can eat or drink. That’s why she vividly recalls a recent trip to Manhattan. Making the rounds of the borough’s independent coffee shops, Stuckey was struck by something new…
One afternoon in the summer of 1969, Woodstock promoter Michael Lang took sound engineer Bill Hanley to Max Yasgur’s farm in Bethel, N.Y., to show him the grounds for the concert he was planning. The moment Hanley looked out at 700 acres of grassy hillside, he knew the only way to throw sound that far…
A well-rounded r?sum? is never a bad thing. With experience in fields ranging from wood furniture to startup incubators to online investment, Deutsch executive vice president and director of technology and innovation Husani Oakley certainly has that–and he’s let his instincts guide him along the way. Oakley was in his fourth year as chief technology…
At last month’s upfronts, Target gathered press and media buyers in a room bathed in neon lighting on New York’s West Side, where one of the company’s executives presented the retailer’s newest innovation: Roundel. Rebranded from Target Media Network, Roundel is Target’s in-house creative agency and media network. The shop offers content creation, media placement…
Brand Stars of Toronto on May 30 celebrated the talented marketers and brand leaders who exemplify the city’s growth, evolution and commitment to progress. Check out the best shots from the event presented by PwC as well as Adweek’s upcoming events if you want in on the action. 2018 Toronto Brand Star and host Ahmed…
Ad industry veterans may debate the value of awards shows, but there’s one benefit no one can deny: the value of bringing some of the world’s top creative talents together. Thanks to the Cannes Lions and other festivals, creative leaders who’ve been well regarded in their home countries have a chance to get the international…
Always changing but also mired in its traditions, media can be a bafflingly difficult industry to work in, and true innovation requires a tireless level of passion and dedication. As part of Adweek’s Creative 100 for 2019, we’re honoring some of the authors, editors, executives and visionaries who have brilliantly navigated the rocky shoals of…
Advertising will always have its share of young rising stars, quickly building a name for themselves as they climb the ranks. But rising leaders, while even more important to the health and future of advertising, are harder to spot. Their work often shifts behind the scenes as they privately offer guidance and quietly share in…
Advertising is a crowded field, packed with entrenched veteran creatives and constantly being supplied with new waves of fresh talent. So it’s no small feat to make a name for yourself as a rising creative star. Each year, Adweek’s Creative 100 looks at today’s strongest talent across a range of experience levels and disciplines. Check…
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