Thank you, Mr. Bernbach. In the late ’60s and early ’70s, a creative revolution was going on in New York. Agency Doyle Dane Bernbach was dramatically changing the advertising business forever. The revolution was being led by Bill Bernbach, Roy Grace, Helmut Krone, George Lois, Phyllis Robinson, Mary Wells and agency Scali, McCabe, Sloves. They…
On a chilly night in November 1977, Time Inc. veteran Jack Thomas invited his old friend Pen Tudor out to dinner in New York. Thomas had a business venture he wanted to discuss. A Los Angeles-based publisher was looking to sell three regional trade papers aimed at ad executives: Advertising News of New York, Serving…
This article is part of a series celebrating our being 40 Years Bold, highlighting four decades–and counting–of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. If you are a human adult participating in today’s world, I have some bad news…
This article is part of a series celebrating our being 40 Years Bold, highlighting four decades–and counting–of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. Our 20s are a transitional time. We leave the confines of our parents’ rule and…
Advertising–perhaps business, period–has historically been a fraternity house and, well, to a great degree it still is. But while women have finally begun getting a well-earned spotlight in recent years, Adweek was on the lookout for female talent from the start. We might not have written about as many influential women as we should have,…
This article is part of a series celebrating our being 40 Years Bold, highlighting four decades–and counting–of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. “I swear my phone is listening to me,” said everyone with a smartphone. And they’re…
This article is part of a series celebrating our being 40 Years Bold, highlighting four decades–and counting–of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. In January 1991, as the Gulf War’s Operation Desert Storm was underway, my family and…
Thirty-five years ago, Adweek revealed findings from a shocking survey showing that women in advertising were making 67% of what men earned. So, how are we doing today? Unfortunately, things haven’t changed all that much. Women on average make 82% of what men do, and many women of color make even less (black women, for…
This article is part of a series celebrating our being 40 Years Bold, highlighting four decades–and counting–of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. The mission was to sell a train. So they got in a car and drove…
Marketers have always chased eyeballs. Now, they’re chasing influencers across the far corners of the internet. Better to fish where the fish are than to cast a line into the void. And where these fish are–the social platforms–marketers are finding that the water is welcoming if they understand how influencers treat each platform. “Right now,…
Two decades ago, toy inventor Ron Dubren heard giggles coming from a playground. It was a bunch of kids tickling one other. Inspired, Dubren created Tickles the Chimp. Tickles didn’t make it very far, but after Tyco Preschool combined Dubren’s invention with a Sesame Street licensing deal, the toy became Tickle Me Elmo–so popular that…
At 45 years old, Todd Lancaster has been a lot of things: punk rock musician, sculptor, mural painter, cartoonist, art director and toy designer, to name a few. But somehow, that winding 25-year journey led Lancaster to exactly where he wanted to be, living out his “forever plan” as chief creative officer and co-owner of…
Ever since the Agriculture Improvement Act of 2018 passed in late December, merchants have been counting down the days until ecommerce platforms and payment providers made it easier to sell, fulfill and operate a CBD business. Over the past few months, BigCommerce, Shopify and Square started rolling out capabilities, both on their platforms and in…
When media companies merge, questions of redundancies in operations, strategies and staffing naturally arise. Oftentimes, employees are left confused. But what happens to two newsrooms that have both unionized under different unions? Seeking fair working conditions amid a tumultuous time in the industry, staffers at Vox Media and New York Media unionized, New York Media…
Lego, one of the world’s most beloved brands, has an internal agency that handles much of its creative output. But when it came time to launch a massive global brand campaign, the Danish toymaker’s first in 30 years, it was BETC that Remi Marcelli, Lego’s svp and head of its 500-person in-house agency, hired to…
It’s not every day that–in the midst of an unprecedented crisis–one of the world’s largest auto companies turns to a creative shop of around 100 that was launched a little over a decade ago. When Volkswagen named Johannes Leonardo as its lead brand agency, it was a defining moment for client and agency alike. At…
A decade ago, as upstart Hallmark Channel struggled to make a name for itself in a cluttered cable landscape, the network decided on a bold move: turning its fledgling original Christmas movie output (the first of which aired in 2002, one year after the network launched) into a holiday event called Countdown to Christmas. Getting…
“We screwed up,” admits Harris Diamond, CEO of McCann Worldgroup, sitting in his loftlike New York office in Midtown Manhattan. Emily Winiker for Adweek The end of 2018 marked a massive loss for McCann: the U.S. Army, a client it was forced to hand over the reins on after a nearly 15-year run. DDB won…
In 2018, Wieden + Kennedy rose to the top of the industry. But there was one thing the agency hadn’t done: peak. Coming off a year of culture-rattling buzz around its work for Nike, W+K started 2019 in the unenviable position of having to surpass its own successes. Then it did, growing revenue at a…
In a world… I hope you read that first line imagining a deep and dramatic voice. Good, because what I am going to tell you requires the kind of gravitas that creates spine-tingling anticipation. In a world where the skip ad is an advertiser’s worst enemy, where fast-forward is the death knell of the 30-second…
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