To repeat the popular Mark Twain misquote, “Rumors of my death have been greatly exaggerated.”
We’re not sure why San Francisco’s DOJO didn’t respond to any of our requests for information on last month’s rumor that it would soon be closing its doors or why its listed phone number stopped working, but the agency certainly appears to be operating normally: today we received two new campaigns for client Sound United’s audio brands Definitive Technology and Polk Audio.
First we have John Legend sounding “so real” in two…no three…no four…places at once:
Martin Agency client Benjamin Moore, and Tool director Jason Zada wanted to show that their Ultra Spec 500 paint goes on quick to get the project finished when you need it most — like when you’re scared shitless.
So they gave a group of painters a nightmare assignment: painting a wall in a “haunted” hotel. Upon arrival, the painters are told that “Years ago people with mental diseases were kept here for a period of time.” Once they start working, Benjamin Moore starts making all kinds of spooky things happen: strange noises, a rocking chair moving on its own, a chandelier rocking back and forth. “I don’t fool with no ghosts,” says one perturbed contractor.
The prank reaches its climax when the lights go out and a woman dressed as a ghost emerges, screaming. Predictably, the contractors freak out before the elaborate hoax is revealed. Their reactions are pretty priceless, and you’ve got to appreciate a prank like this in October. That the painting job was never finished does take away from the spot’s supposed intention, although most people probably won’t notice. There’s more horror-styled fun at Benjamin Moore’s “Scary Good Job” website, where contractors (or just people who need a lot of paint?) can enter to win a 500-gallon supply of Ultra Spec 500.
You can check out the “Testimonials” video after the jump, in which painters share their own horror stories of “nightmare” jobs. Credits follow. continued…
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