Hasta La Creative!

With the right components, you can do proper list building and become successful using email marketing. The benefits to any business are celebrated including expansion of each your business and your financial well being. There are a number of people who have difficulty with list building, and we know since we read about it almost every day. We will propose there are really only a few good reasons for list building failure, and perhaps the greatest is failing to develop a solid relationship. The worst type of thing any person can do is choose to build a list and not realizing what is important.

One of the most necessary things to get right with list building is to complete things in the right sequence. For example, you will find many people who decide to build their own list, and that is absolutely commendable on their part. It is our impression that a good deal of marketers put the cart ahead of the horse and do things a bit in reverse. So just envision what it could be like if you start finding subscribers, but you do not have all the steps in place. Maybe it is something like only having a few autoresponders in place rather than the whole series. You won’t even have your series for promotional offers lined-up, at this point. So that indicates you have not chosen what you will ultimately try to sell to them. So why don’t we stop there and wonder what other things are essential.

A lot of marketing on the net has undergone advancement in some ways. You have to seriously think of a means to get noticed among the crowd. People are weary of seeing the same types of free giveaways that have been the norm for so long. The best way to get people to stop and at a minimum look is if you put something together that appears and feels awesome. Exactly how have you done in that piece of the puzzle? Did you get the time to develop or get something truly impressive? We feel a lot of people do not put enough thought into this particular aspect of list building. We are taking part a lot and notice quite a bit that goes on, and it often can seem like an afterthought. Also take into account that if you are seriously rushing this process, then you will almost certainly not have something of good quality prepared.

Hopefully you have some sort of website or blog where you can easily send people who register. We are most certainly aware that some IM products will tell you no blog is needed, etc. However, we will admit that is correct in that you absolutely do not have to make use of a site. But you have to think about how people may respond to your email marketing if you do not ever send them to any kind of site. Our thinking is that you may be thought of as an beginner. Additionally think about that, an email marketer who does not have any kind of site that is relevant to his or her market. Consequently, of course we firmly suggest you have something in place that appears professional and has solid content material on it.

Recently, I watched “ 100 greatest hits of YouTube in 4 minutes,” and afterward, I immediately had three thoughts: 1) Hmm, I hadn’t seen all of those, so maybe I’m not as interweb-urbane as I thought I was; 2) How is it possible that people have watched drivel like a baby biting a toddler’s finger 60 million times? and 3) what can I infer from this swab from pop culture’s cheek as I continue perpetrating advertising? After a few viewings, I came up with seven ideas:

1. Slapstick never gets old. The Three Stooges were doing it since the beginning of Hollywood, but bike crashes, faceplants, jumps, and asking if things will blend, it’s still a great way to get attention. But once you have those eyeballs, you better be selling something relevant, like health care, stunt bike instruction, or table-dancing classes so Scarlet doesn’t take another tumble. We’ve all felt ripped off by the ad that ensnared us with shtick, then slapped us with the shill.

2. Sometimes cheezy is the right ingredient. How many years has Rick Astley been sneaking up on us unawares? Not to mention Snuggies, the late Billy Mays, and other so-wrong-it’s right singers and pitchmen? I’m not saying you have to like it. I’m just saying millions of us can’t help watching it.

3. Pet tricks rule. Sleepwalking dogs, curious cats, loving lions, dramatic chipmunks–whether we’re pet people or not, we love watching furry, fanged, and feathered escapades. eTrade’s chimps Super Bowl spot from a few years back, and the more recent Cadbury Gorilla show how effective a well-placed primate can be.

4. Kids are funny. Novocained out, biting fingers, delivering oddly self-aware monologues to the camera, or, of course, saying bad words. It’s an old device in the persuasion business, but tens of millions of views don’t lie: out of the mouths of babes can come the meme that sweeps the nation.

5. We may not like dancing, but we sure like watching others do it. Suave or stupid, sexy or stumbling, krumpers to presidents, we can’t take our eyes off of folks busting a move. A lot of great ads, like Levi’s “crazy legs” and the Nike soccer and basketball “freestyle” spots, brought this same basic idea to life with impeccable production values.

6. We want to get bowled over by greatness. Paul Potts and Susan Boyle from Britain’s “Got Talent” stand out as recent titans of YouTube, but in a world where many of us don’t do anything more unusual than maxing out on the bench press or keeping kids from killing each other in the back of the car, encounters with the exceptional still stop us in our tracks.

7. Even if you hate pop music, you better keep up with it. If checked YouTube’s most popular yourself, you’ll know that this isn’t really them, it’s “YouTube’s top 100, not including music videos.” If this clip were re-cut to reflect reality, it would sound more like a mish-mash of pop and hip-hop from the last five years; 36 out of the top 50 are professional music videos (I wouldn’t count OK GO), and Michael Jackson is the exception in a crowd of flavor-of-the-month entertainers.

Now if you’ll excuse me, I need to get back to the Miley Cyrus/Avril/Jonas Brothers playlist I’ve got on repeat for inspiration.