Fuahea Semi won a contest to be Tonga’s first winter Olympian and took the name of Bruno Banani, an underwear company well known in Europe for unusual marketing campaigns.
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The company is sending people with new jobs complimentary undergarments and has begun an ad campaign without its longtime mascots.
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Jockey, a major American manufacturer, has devised a new way to measure bra sizes to address a lament as old as the bra itself: many don’t fit.
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The product, rather than the model’s body, may be the focus of new campaigns. Or not.
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