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| THE ORIGINAL? Philips Milk – 2011 « Highly Effective Laxative » Source : Adsoftheworld Agency : Ogilvy (Venezuela) |
LESS ORIGINAL Hepar Mineral Water – 2014 « The joy of a good transit » (La joie d’un bon transit) Source : YouTube Agency : Marcel, Paris (France) |
Vallée Duhamel est le nouveau studio de design et de création cofondé par Julien Vallée et Eve Duhamel. Auteurs de superbes créations, ils ont imaginé cette jolie vidéo promotionnelle pour le lancement de leur studio sur la bande son de Misteur Valaire. A découvrir en vidéo et en images dans la suite de l’article.
Les fusées Ariane célèbrent leurs 30 ans d’existence en vidéo, avec ce spot HD autour du lancer d’objet. Pour rappel, il s’agit d’une famille de lanceurs civils européens de satellites tirée pour la première fois en 1979, par l’agence spatiale française : le CNES. A découvrir dans la suite.
Conception et réalisation : Unoeilsurtout
By now, most people are anticipating the much awaited release of the Nintendo DSi. And to make the anticipation livelier, Nintendo hosts a midnight launch party on April 4 for the new Nintendo DSi video game system at GameStop’s Universal CityWalk location in Los Angeles.
Gaming enthusiasts and consumers of all kinds will lineup to be the first to buy the highly-anticipated Nintendo DSi and experience an array of entertainment.
Among the things to expect include:
Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Probloggers Hangout. Stick around for unique and sensible posts coming your way.
(Source) Press
Starbucks
During these trying economic times, I would just like to say, “Thank Heaven for Starbucks.” Arguably one of the most expensive cups of coffee currently available on your local street corner, Starbucks has stepped up to the plate and is now offering all of their delectable products at half price! (No, not really.)
No, what the Seattle-based coffee giant is planning to do is launch an advertising campaign to convince consumers that their products are not as expensive as we think they are…their coffee is not a luxury, but just a plain ‘ol cup of Joe.
I definitely missed that day in class. The day that listed the number of companies that changed nothing about their business model, but successfully re-branded their products. The day that a company, once touted as a luxury, trendy, “go to” brand actually tried to reverse this identity by stating, “We are nothing special. There is nothing extraordinary about what we do. And, contrary to what you may think, our products are not expensive.” Trust us.
And, maybe Starbucks is right. Maybe they are getting a bad rap as being an over-priced luxury. The WSJOnline reported that, ”…according to a December survey of coffee shops in Chicago by a stock analyst for William Blair & Co., some sizes and varieties of Starbucks were less expensive than Dunkin’ Donuts coffee when adjusted for size differences.” (Source: WSJ Online)
Which raises so many questions, such as; “Why is Starbucks comparing themselves to Dunkin’ Donuts?” But, that is another topic. The truth of the matter is that this will be an extremely complicated reverse branding effort, and possibly a brand-killing error. Rather than defending the hard-won Starbucks brand position and capitalizing on the “brand experience” embodied by Starbucks, they have decided to attack positions firmly held by competitors, namely Dunkin’ Donuts and McDonalds.
If you ever saw the movie Mr. Mom starring Michael Keaton, you may remember the scene where Keaton’s movie wife, Teri Garr, is in an ad agency meeting with their top client, a canned tuna account. The meeting, oddly enough, was to determine the best strategy to use for a premium brand during a recession. Teri Garr’s brilliant strategy was to maintain positioning while throwing consumers an incentive. The end result: A campaign that did not compromise the brand and offered lower prices during ”these trying times.” In essence: “Still the best tuna best available, we understand our consumer’s problems and therfore are lowering our prices.” Sounds like a winner to me.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
