BBH LA Hires Two New Creatives

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The BBH organization continued its 2015 reshuffling today by hiring two new creative leaders in its Los Angeles office.

Peter Albores (above) and Kristian Grove Moller (below) will be CD and ACD, respectively, at BBH LA. The move is effective immediately, and the two will each work across all of the office’s accounts.

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Albores joins the BBH West Coast team from BBDO New York, where he served as a creative director since late 2010. While at BBDO, he worked on multiple accounts; recent noteworthy campaigns include AT&T’s “It Can Wait” texting and driving PSA and a somber animated ad commemorating the opening of the 9/11 Memorial Museum.

Prior to joining BBDO, Albores was a senior copywriter with 180 Amsterdam; previous positions include copywriting stints at both Saatchi & Saatchi New York and GS&P.

Moller spent the last three years as ACD at David&Goliath, and you’ll find his name on that agency’s recent, increasingly unusual campaigns for Kia. The new ACD, who hails from Denmark, also spent time at Sid Lee and worked as a freelance art director before moving to David&Goliath (clients include adidas, Nokia, and Swatch).

This hire is only the most recent in a string of changes at BBH. Over the past month, the agency promoted most of its New York-based creative team, named Frances Great (formerly of BBH Asia) managing director of its LA office, and invented the “Head of Talent” position (that’s “HR Director” to this guy) for former Head of Talent Management Armando Turco.

ECD Pete Sjoenell explains:

“…we’ve ramped up new business; launched production company The Creative Studio with Scooter Braun’s SB Projects [Ed. note: that’s the Justin Bieber guy]; and even launched a West Coast outpost of our brand invention business, ZAG.

Peter and Kristian both represent the bold spirit we’re looking for in our office, and their body of work demonstrates a bravery in their creative approach that will make them perfect additions.”

Because you didn’t ask, click here to visit Moller’s portfolio page and here for Albores’.

David&Goliath, Kia Reveal Extended Version of Super Bowl Spot, ‘The Truth’

Yesterday, we brought you news of David&Goliath’s teaser for their big game spot, “The Truth,” promoting the all-new 2015 K900, Kia’s first-ever luxury car. Today, David&Goliath and Kia revealed the extended, 90 second version of their Super Bowl ad, designed to “dispel the notion that tradition and history are what makes a luxury sedan,” according to Michael Sprague, executive vice president of marketing & communications, KMA.

“The Truth” features Laurence Fishburne reprising his role as Morpheus from The Matrix. Morpheus offers a couple waiting for the valet outside a restaurant a choice: “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.” (Spoiler alert: They take the red key.)  Fishburne repeats the word “luxury” ad nauseum during the spot’s first 30 seconds or so, really hammering home that Kia is now offering a luxury vehicle. The spot manages to contain a lot of the Matrix references you’d expect, like a bending spoon and an explosion filled action sequence. But at the same time, “The Truth,” via Fishburne, manages at least one big surprise.

The 60 second version of “The Truth” will debut during the third quarter of the Super Bowl this Sunday, Feb. 2, launching the Kia’s campaign for the 2015 K900 in earnest, and marking Kia’s fifth consecutive year advertising in the big game. You can expect more Matrix-themed advertising from David&Goliath and Kia. Before and after the Super Bowl, David&Goliath’s integrated campaign “will incorporate TV, cinema, digital, print, experiential, social media and CRM components, all drawing heavily on imagery and ideas from the films.” Credits after the jump. continued…

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David&Goliath Reveals Teaser for Kia K900 Super Bowl Ad

With the big game less than a week away, the folks at El Segundo, CA-based David&Goliath have released a teaser for their Kia K900 Super Bowl spot.

The “Official K900 Game Day 2014 Teaser” sees Laurence Fishburne reprising his role as Morpheus from The Matrix trilogy. Morpheus returns to the Construct, where he fiddles with a classic Radiola TV set in an attempt to kick back with some chips and watch the big game. The trailer doesn’t really let us know what to expect on Sunday, other than Fishburne as Morpheus sometime in the third quarter, as it’s designed to keep us guessing. The spot won’t be the first featuring Fishburne promoting the K900, as he narrated December’s “Preconceived Notions” ad, which may offer more clues to the Super Bowl spot than the teaser itself. Stick around for credits after the jump. continued…

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