Hasta La Creative!

Jose Cuervo is introducing its new Cuervo Cinge — “Cuervo with a cinnamon sting”  – with a new animated spot by McCann NY and Elastic.

Directed by Andy Hall, “Get Stung” is pure eye-candy. The spot is well-animated, with a very appropriate red-tinted effect throughout (because cinnamon, get it?). There’s not a whole lot to the 30-second spot: scorpion walks into a bar, drinks tequila, sets bar on fire. But then there doesn’t have to be. Why the bartender serves tequila to a scorpion is never really explained, but suspension of disbelief, right?

As an introduction to a new product, the spot works well. If you like the idea of cinnamon-flavored tequila, this ad will make you excited to try it. If not, you can still appreciate the artistry that went into animating it. I’m rarely going to have something negative to say about a simple, well animated spot about liquor. I wasn’t crazy about the “Get Stung” tagline at first, but they make it work with the whole “sting of cinnamon” description and it serves its function as a way to help people remember the product.

It’s a departure from McCann’s “Have a Story” opus starring Kiefer Sutherland, and a welcome one. Perhaps the “be more interesting, be different…” approach typified by certain Dos Equis ads is finally on its way out. Hopefully this simple, elegantly animated approach from McCann spreads beyond their other work for Cuervo and starts a new trend in boozey advertising. Credits after the jump. continued…

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After showing us Kiefer Sutherland/Jack Bauer’s, er, softer side and making a case for Megan Fox as a marine biologist, Mother London and Acer have teamed up again for another fairly amusing web film to promote one of the computer brand’s Ultrabooks. This latest collaboration stars the globe-trotting Dutch progressive house DJ/producer now simply known as Tiesto and his hapless assistant, Vernon, who perhaps resembles a hybrid of Jonah Hill and Seth Rogen.

One would think that Tiesto, who probably earns at least six figures a gig in a million exotic destinations and has been lathered up by the likes of DJ Magazine and Rolling Stone as the “world’s #1 DJ” over the years, would hire someone a bit less befuddled than Vernon to run his affairs. But, as you can see, being adept at using an Acer Aspire P3 Ultrabook can turn even the most awkward of characters into a model-luring, scene-stealing star. We can all dare to dream. Credits after the jump.

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