May 29

Carmichael Lynch, Mekanism Prank Sasquatch for Jack’s Links

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Carmichael Lynch and Mekanism collaborated on the latest addition to Jack’s Links’ “Messin’ With Sasquatch” campaign, which has been running since 2006.

For the campaign, the two agencies worked with YouTube influencers The Dudesons, Kevin Brueck and PrankvsPrank, who will produce sponsored content for the brand, in addition to the campaign’s three broadcast spots. Each of the 30-second spots follows the familiar formula of people pranking Sasquatch, only to suffer brutal retaliation. In “Wedding” (featured above), a couple tells Sasquatch to lean in to smell the flowers on the cake, pushing the mythical beast into the cake. This, of course, is not a wise decision and Sasquatch has the last laugh. Other spots show pranksters enticing Sasquatch with a quarter glued to the pavement and a tree sap-soaked Frisbee that sticks to his fur (I’m sensing an adhesive theme). Additional pranks from the YouTube influencers are expected in the coming weeks.

“The Internet is filled with user-generated videos where fans reenact some of our most popular ads,” explained Kevin Papacek, Jack Link’s director of marketing, in a statement. “Working with popular YouTube influencers who love the Jack Link’s brand, eat our products and also live for playing pranks…well, that’s just a natural progression of how our fans personalize our ad campaign.”

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Jun 03

Carmichael Lynch Shares ‘Hangry Moments’ for Jack Link’s

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It appears Sasquatch is sitting this one out, and the absence of Jack Link’s mascot is much appreciated.

Carmichael Lynch takes a different approach with their latest campaign for the jerky brand, based on a concept not all that dissimilar from Snicker’s “You’re not you when you’re hungry” approach: that intense hunger can make you angry, which they define as “hangry.” The series of 30-second spots depict several such hangry individuals, with their intense hunger personified by angry animals that emerge from their stomach, which also acts as a visual representation of the “Feed your wild side” tagline. In “Lecture Hall,” for example, a student is taking a test when his intense hunger causes a puma to emerge from his stomach. It is not until the puma is sated with a piece of beef jerky that it retreats back where it came from, after helping the kid out with a test answer (apparently this is a highly intelligent feline). Other spots take a similar approach, depicting a woman waiting for her flight to take off, and a man stuck in a meeting. The spots will run online and on on channels such as Comedy Central, ESPN, and FX, alongside the existing “Messin’ with Sasquatch” campaign.

“Nothing says Feed Your Wild Side like literally feeding your wild side,” explains Kevin Papacek, director of marketing for Jack Link’s Beef Jerky. “Hangry is how you feel when you experience hunger to the point of being angry – visceral, debilitating hunger. This deeper hunger can only be fed by Jack Link’s Jerky.”

Stick around for “Middle Seat” and credits after the jump. continued…

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Oct 31

Trick or Treat Sasquatch this Halloween via space150?s Effort for Jack Link’s

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This past Sunday, Minneapolis-based space 150 launched its #tricksasquatch or #treatsasquatch social campaign for Jack Link’s, for which it serves as digital AOR.

I’m not sure if Sasquatch or beef jerky have all that much to do with Halloween, but I wouldn’t have minded getting beef jerky while trick or treating as a kid, so it kind of works I guess. After asking fans of the brand whether they would trick or treat the Jack Link’s mascot, Sasquatch is sending personalized responses based on whether fans want to trick or treat him. Fans could even receive a photo or video response from the hairy jerky mascot. Jack Link’s is also ”engaging fans through a brand and Halloween relevant keyword strategy.” They are retweeting the responses from @mesasquatch at @JackLinks and posting photo and video responses on Facebook.

Kevin Papacek, director of marketing for the brand, says, “We love Halloween and our fans love Halloween, which is why we have created an engaging and delightful experience for fans that embodies the Halloween spirit,” in an experimental announce determining how many times the word “Halloween” could feasibly be worked into a sentence.

Pro wrestler James Storm replied to Sasquatch with a video (featured above) in which he leaves the beast a beer and a bag of jerky. How sweet. Or should I say, salty?

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