Dec 09

Gwen Stefani Stars in McCann XBC’s ‘Priceless Surprises’ for MasterCard

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McCann XBC teamed up with Gwen Stefani in a new 30-second broadcast spot for MasterCard directed by Wondros’ Sophie Muller.

The spot focuses on MasterCard’s integration with Apple Pay and the “priceless surprises” the company is giving away to customers using the new feature. Stefani works a rocket launcher, sending these surprises — including a hand bag, concert tickets (to see Stefani, naturally) and a “golf experience” represented by a golf kart — flying through the air toward unsuspecting MasterCard users. At the end of the spot, an unsuspecting fan rocking Stefani’s old haircut wins a chance to meet the woman herself.

It’s pretty basic stuff, with McCann XBC and MasterCard counting on Stefani’s star power to win over viewers and the potential prizes to get them excited for MasterCard’s Apple Pay integration. The choice of Stefani isn’t simply a nostalgic one for the brand, as the singer’s recent single “Spark The Fire” is used as the spot’s soundtrack and she has both a solo album and an album with No Doubt in the works.

(more…)

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Jul 08

McCann XBC Appoints New President, Chairman

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Today brings a couple of top-level shifts at McCann XBC (that’s EXTRABOLD CONDENSED) unit: a new president and a new chairman.

Joyce King Thomas will be chairman and Devika Bulchandani will succeed her, effective immediately.

You may recall that Thomas, who spent 16 years at McCann and served as its CCO, returned to the agency at the end of 2012 to run the new all-things-MasterCard unit after stepping down and leaving to spend two years working as a freelance consultant and experimenting with long-form journalism at (the excellent) Longreads.

Bulchandani’s promotion is leading the headlines: as president, she will work with all McCann Worldgroup/Interpublic shops in XBC (MRM//McCann, R/GA, Octagon) in order to “ensure that the global Priceless platform works in new and ever more relevant ways”, or promote MasterCard around the world.

She’s been with McCann for more than 17 years, most recently rising to the level of Chief Strategy Officer in 2005.

Both Bulchandani and Thomas will work with MasterCard CMO Raja Rajamannar, who writes:

“I am confident under [Bulchandani’s] leadership and Joyce’s creative direction that the MasterCard and McCann XBC partnership will be even stronger and the work even more contemporary and culturally relevant.”

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Jan 06

CP+B Alum Reilly Heads to McCann as Part of Global Creative Shift

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robreilly1Barely a month after parting ways with Crispin Porter + Bogusky, Rob Reilly, who last served as partner/worldwide chief creative officer at said agency, has moved over to McCann Worldgroup, where he assumes the role of global creative chairman. Reilly, who spent a decade at CP+B, and now joins an agency that is promoting Linus Karlsson to creative chairman of its Chevy-focused unit, Commonwealth, and Andreas Dahlqvist haCCO of said unit as well as president of the McCann Creative Leadership Council. Karlsson and Dahlqvist had previously served as CCO and deputy CCO, global brands, respectively of McCann Erickson.

In a statement, McCann Worldgroup chairman/CEO Harris Diamond says, “With the addition of Rob and with Linus and Andreas’ new roles—teamed with Luca Lindner (President, McCann Worldgroup) and our other Worldgroup creative leadership that includes Prasoon Joshi, Washington Olivetto, Joyce King Thomas, Monica Moro, Leandro Raposo and John Mescall, as well as the rest of our creative teams around the world—we continue to strengthen our focus on global client leadership and our commitment to delivering McCann’s highest standards of creative excellence.”

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