Oct 14

EVB Introduces Feline to Wearable Tech for 9Lives

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EVB has launched a new digital campaign combining the Internet’s love of cats with the burgeoning phenomenon of wearable tech for cat food brand 9Lives.

In the trailer, EVB introduces Morris (the cat) to wearable tech, or, as his owner calls it “a face computer.” Morris seems pretty jazzed on the experience, impressed that it appears to know everything about him. It’s a bit on the cheesy side, but should appeal to cat lovers (and who else is watching an ad for cat food?). You can check out the trailer above, but for the complete interactive experience, including Easter eggs leading to 9Lives coupons and a Morris poster, head to the site. (more…)

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Aug 13

Samsung’s Smart TV Will Delight Even the Most Senile of Family Members

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The future of TV is evidently here, and a new series of spots from 72andSunny for Samsung portray the typical American family coming to terms with the fact that they will forever be enslaved to the glowing rectangle in their living room, especially considering that it now hooks up to the Internet.

Yes, Samsung’s smart TV comes with a remote that turns the set on when you hold it up to your mouth like a microphone and say “Hi, TV.” Useless? Maybe, until you consider that crippling loneliness that most of us endure. It’s nice to be able to talk to someone sometimes, you know? Even if it is just a TV. A nice, friendly TV who you can tell your problems to and routinely greet.

Samsung is also offering an “Evolution Kit,” which you can stick on the back of your grandfather’s TV. Of course, being a total grandpa, gramps will inevitably turn the conversation into one about his hip. Silly grandpa! Always talking about his fake hip. What a total grandpa move. One more spot, which features the grandpa and the dad watching Star Trek, and credits follow after the jump.

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