Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe
Copywriter: Stefania Siani
Illustrator: Federico Pepe
Advertising Aggency: DDB, Milan, Italy
Eexecutive Creative Director: Vicky Gitto
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Photographer: Andrea Melcangi
Post Production:The Scope, Hamburg
“This summer abandon your nightmares”
Advertising Agency: Armando Testa, Turin, italy
Creative Director: Michele Mariani
Project leader / Vice Creative Director: Luca Cortesini
Art Directors: Luca Cortesini, Laura Sironi
Copywriter: Luca Cortesini, Laura Sironi
Photographer: Vincent Dixon
Advertising Agency: Saatchi&Saatchi, Milan, Italy
Creative director: Agostino Toscana
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Illustrator: Mike Koelsch
The campaign is addressed to all the readers of Grazia, one of the most important women’s Italian magazine. Our aim was to raise attention on a heavy disparity, sadly typical Italian: compared to men, Italian women face many more difficulties in finding a good job, and even more in keeping it without renouncing to maternity.
“For every birth, a career dies.
In Italy, 52% of women are forced to quit their job after giving birth to a child. But the chance of reconciling maternity and career is an essential requirement of civility that the State must commit to guarantee. Because women deserve a Country where being mothers means opportunity, not renunciation.”
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Pixelway
“Don’t do it, watch it.”
Advertising Agency: McCann-Erickson, Milan, Italy
Creative Director: Gaetano Del Pizzo
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Photographer: Fulvio Bonavia
“20 checks at only €69,90. Smartness required.”
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-production: Studio Ros
Other additional credits: Corbis
Advertising Agency: AdmCom, Bologna, Italy
Creative Director: Maurizio Cinti
Art Director: Andrea Ligi
Copywriter: Massimiliano Pancaldi
Illustrator: Elena Locatelli
“Engaging drives. Audi quattro Cup 2009.”
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Illustrator: Francesco Epifani
“No surprises for you. Volkswagen Service.
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Campani
Copywriter: Maria Chiara Alegi
Photographer: Winkler & Noah
Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Director / Illustrator: Matteo Civaschi, Gianmarco Milesi
Art Directors / Copywriters: Matteo Civaschi, Gianmarco Miles
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Photographer: Achim Lippoth
“Want to write something good for the cinema?”
Advertising Agency: Red Cell, Milan, Italy
Creative Directors: Roberto vella, Stefano Longoni
Art Director: Paola Bussa
Copywriter: Simona Laudisa
Photographer: Mauro Turatti
“Don’t let small damages turn into tragedy. Clever Repair Service.”
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Photographer: Winkler&Noah
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